Digital Marketing Insights

Facebook Pixel is a piece of code you can place on your website to collect data. It helps businesses track conversions from Facebook ads, optimise ad campaigns, create remarketing ads, and more. A lot of business owners sometimes wonder if they can have multiple Pixels installed in the same ad account. The short answer is, […]

Whether you’ve come to realise that your current domain name does not represent your brand anymore, are looking for a better domain authority, or are in for an exciting new merger that also implies changing your name, the first concern that comes to people’s minds when a domain name change is coming is this: how […]

Advertising with Google can bring a lot of perks to your business’ doorstep. Google Adwords has the potential to bring a new audience to your site, boost brand awareness, and even help you convert more, so long as you properly set up the ads. As a leading Google Ads management agency, we have seen many […]

In January 2018, mobile users amounted to a whopping 3.7 billion unique users globally. And that’s only to give you an idea of how common the use of mobile devices is.

Email is one of the most effective digital marketing techniques that businesses can use to market directly to consumers. Email marketing campaigns allow you to inform your customer base of new products, sales, and promotions. With optimised, compelling email content and calls-to-action, businesses can use email newsletters to drive a quick spike in sales, social […]

There’s a weird paradox when it comes to online marketing. One on hand, the vast array of tools available can make the life of business owners quite easy as they only need to push a few buttons to get a list of the best keywords, for example.

If your Google ads campaigns aren’t generating as many results as you wanted, and you also have no idea what could be the cause, it may be time to dive into a good, old-fashioned audit. It’s the process of evaluating the effectiveness of everything that makes up your ad and determining the good, the bad, […]

Voice search is the new big thing in marketing. Voice SEO is the process of ensuring a website’s content shows up in searches made through voice assistants like Siri, Alexa, or Google Assistant. These searches make up around 30% of total search engine queries, and as the technology becomes more popular, these numbers are sure […]

Mobile apps are all around us, addressing a variety of different needs mobile users have, from easily communicating with friends and family to increasing productivity, offering accessible entertainment, and even educating yourself right on your phone. It’s estimated that in 2020 there were around 592 million daily app downloads, which puts creating an app and […]

Many laypeople and regular internet users assume that web designers handle every aspect of designing and building a website. This isn’t an unreasonable assumption, but it doesn’t reflect the reality of the situation. Sure, there are some types of websites that can be built and maintained by a single individual, but mid to large-sized businesses […]

Geo-targeting refers to targeting a certain audience based on their location, or a specific area you choose depending on your campaign goals. Location targeting is an extremely powerful option for many marketers who need a specific type of audience localised in the same place. While Google Ads campaigns are a good place to create ads […]

AdWords is one of the best places for PPC advertising. However, the trouble is that a lot of businesses are not using this platform to its full potential. It’s easy to determine your performance by taking a look at your Google Ads score. Low-quality scores can destroy your bottom line, producing performances that are way […]