Digital Marketing Insights

The goal of Google AdWords is to bring new traffic, eyeballs, and purchases to your products or services through search queries. Google AdWords can seem complicated at first, but once you understand the basics, it’s not hard to dip your toes into the water and get started with this highly effective digital marketing strategy. For […]

Google AdWords is one of the most effective digital marketing techniques to build your brand awareness and promote your products or services.  Recently, Google unveiled a new ad extension called AdWords Callouts. Today, we’ll explore what AdWords callouts are and how you can use them to draw attention to your Google ads and increase your […]

Viral marketing refers to certain efforts a business can make to attract the attention of a large audience in such a way that people start to share content on their profiles.

If you are a business with an online presence, then knowing at least some basics about social media marketing is a must. While some niche parts of the pop culture might label Facebook as being “outdated,” the reality is that the social media giant is still leading the market, with about 2.4 billion people using […]

Web design is an essential service in the modern, digital world. Business owners looking to take their activity online often need to consider building a website that could allow them to reach their target audience better.

If you’re running a WordPress website, you already know how powerful this platform is. But here’s the thing. A great website design alone doesn’t guarantee traffic or visibility. You need the right SEO plugins and tools to help your site stand out on Google search results. Think of WordPress as the engine and SEO plugins […]

Social media marketing has become a critical part of any online or offline business’s marketing plans. After all, more than half of Australia’s entire population uses Facebook. For marketers to reach their target audience members on a consistent basis, marketers have to go where those audience members are hanging out online.

Web design trends should not be seen as inhibitors of creativity. In fact, a website designer can really play around with the latest tendencies in graphics, layout style, fonts, and media elements to keep the creative spark alive while delivering engaging, attractive websites for themselves or their clients. We have gathered a list of the […]

As experts in digital marketing, meeting our clients’ expectations is part of our high-quality service. But this sometimes means shedding light on what we can actually do, and what is realistic to expect from a strategy or a service. Search engine optimisation is often misunderstood and this leads to disappointment, as business owners are eager […]

We’ve talked about long-tail keywords on multiple occasions here on our blog. And, understandably so. Long-tail keywords account for 70% of all internet searches. They are also easier to rank for, have higher conversion rates, and consequently, a higher return on investment (ROI.)

Facebook advertising is one of the most powerful and effective ways to build brand awareness. With Facebook ads, you have the power to get your unique offerings in front of targeted people who are part of your ideal customer demographic. With over 1 billion active monthly users and growing across the globe, you have the […]

Did you know that, on average, email marketing results in Australia are above the global average? When analysing how this digital marketing effort takes form in the country, Campaign Monitor found that email marketing campaigns here outperformed global counterparts in most major indicators, such as open rate, click-to-open rate, and click-through rates. So email marketing […]