If you want your business to prevail in the digital age, then you must focus the bulk of your activities on online marketing. That is a fact, and you know it. Sure, some traditional advertising methods may still be effective, especially if you are a local business and want to drive some foot traffic. But, as you may have already discovered, they are not enough.
Just consider the facts for a second: Google processes over 40,000 search queries per second and nearly 60% of them come from mobile devices. In other words, instead of reading the direct mail you’re sending them or noticing that expensive billboard ad you’ve paid for, prospects are glued to their smartphones, swiping up and down, looking for the products that could help solve their problems.
Another post you may also be interested in is: How can AdWords help my business
So, the question isn’t if you should invest in Google AdWords but how can you do it efficiently.
Google marketing may not be rocket science, but you still need a lot of time to get the hang of it and implement it properly. You can’t just create an AdWords account, study the platform a bit, and expect to create a campaign that will generate results. It takes a lot of trial and error until you understand how pay-per-click advertising works and what a successful AdWords campaign entails.
So, faced with the need to invest in Google marketing but the impossibility to do so, you decide to outsource this task and hire an AdWords agency.
That’s an excellent solution.
But, before you rush into any decision and bring just about anybody on board, make sure to do your homework and find the best AdWords specialist in Sydney.
Here’s what you should keep in mind.
How to Find a Google AdWords Specialist in a World of Amateurs
Finding the right AdWords agency to manage your PPC campaigns can often feel like a challenge. It seems that almost everyone with a computer and a bit of search engine marketing knowledge is up to the task. But, don’t let the big promises and sophisticated jargon fool you and ask the following questions to determine if you’re talking with a true professional or just an amateur.
Ask These Questions
1. Do You Want to Work with an Expert or an Agency?
While this decision will ultimately depend on your marketing budget, the fact of the matter is that an agency could be better equipped to meet your needs. Here’s the thing: an expert may have all the skills and tools you need to create effective campaigns, but they are a one-person show. And, you don’t want to stop in the middle of a campaign just because your AdWords expert came down with the flu or went on vacation with his family. With an agency, on the other hand, you will have an entire team of experts managing your AdWords account and providing 24/7 assistance.
2. Can They Back up Their Claims with Proof?
Be wary of AdWords agencies that promise a massive return on investment in no time. While that’s possible, the reality is that most campaigns require a lot of work and time to show significant results. So, before hiring anyone, ask them to show proof for their bold claims. Look at reports, ask for referrals, and make sure the agency is certified. However, don’t assume that if they have certification, then that gives them legitimacy. Passing a certification exam isn’t as difficult as you may expect.
3. What’s Their Focus?
A true AdWords specialist will focus on leads and revenues, not mere clicks. Amateurs talk about impressions, click-through rates, and the position of your ads. Experts know that generating clicks without nothing to show for isn’t an effective marketing strategy. So, they focus on delivering value and creating campaigns that are sure to boost conversions and drive traffic. They don’t brag about how quickly they can get your website at the top of Google search results. Instead, they will use data to understand your audience’s needs and focus on key performance indicators to maximise your ROI.
4. How Are They Going to Report the Results?
You may not have the time to do Google AdWords on your own, but you still want to know if your investment generates results. Working with an agency that keeps you in the dark or fails to report on its actions because “you wouldn’t understand anyway,” is not just frustrating but also inefficient.
A true expert will connect your AdWords and Analytics accounts and report the results of their efforts be it weekly, monthly or quarterly.
What Makes Us the Best AdWords Specialists in Sydney?
Look: it’s easy to make bold claims and promise the sun and the moon to business owners. But, that’s not what we’re doing here at Australian Internet Marketing. Our purpose isn’t to get you excited about the prospect of Google marketing but fail to deliver on our promises. Sure, we can get you excellent results and maximise your ROI, but we want you to understand what it takes to get there too. So, we will prepare you for the journey and ensure you’ll have a smooth ride.
We are data driven and base every decision on thorough reports and numbers. We A/B test everything, from the ad copy to the landing pages, and monitor the results carefully until we find the winning formula. We make sure that our strategy fits your brand vision and your business’ unique needs.
Our team of professionals is passionate about Google marketing, committed, and always up to date with the latest changes in the industry. Through hard work and dedication, we managed to grow from $1 million to $50 million in sales in just four years. We were also the first Google Partner in Australia, and that should speak volume about our level of expertise. They trusted us not for our bold claims, but for the techniques we developed. In fact, many companies and agencies today rely on the tools we developed.
As such, we have the tools and knowledge to boost online marketing conversion rates and turn your potential customers into actual buyers. We believe in a holistic approach when it comes to online advertising, so we pair our AdWords services with content marketing and social media marketing.
We understand and value the importance of excellent customer service. That means we will explain everything in simple language and will not conceal our work under the veil of technicality. After all, your budget is at stake.
Conclusion
Growing a business and staying relevant in the digital age is already difficult enough. The last thing you would want to worry about is wasting your marketing budget on ineffective techniques that amount to nothing. So, do your due diligence and choose an AdWords agency carefully. Pay attention to the factors mentioned above and look for a team of professionals that understand not only the trade but your business too.
If you are looking for a digital marketing agency based in Sydney, then look at what Australian Internet Advertising can do for you
