7 Simple Ways to SEO Copywriting That Will Appeal to Both Search Engines and Users

January 6, 2023

7 Simple Ways to SEO Copywriting That Will Appeal to Both Search Engines and Users | AIA Book in a free 30 minute strategy session

Do you want to know more about how to write compelling content that will not only engage your audience but also be well optimised for search engines?

In this article, we will show you 7 simple SEO copywriting tips that will bring more traffic to your web page, increase the dwell time and get you more sales.

Each technique we will present is meant to improve the quality of your content through some basic research and simple methods of attracting your target audience and encouraging social sharing. You will learn more interesting things about important SEO indicators and how to adjust them to maximize the efficiency of your content marketing strategies. Here’s how:


1. Learn More about Your Target Audience

When you write content for your web page, step away from what you think about a certain subject and focus on what your audience wants to find out. If you want to achieve this, then knowing more about your typical consumer is the key. Ask yourself who they are, what they like, what they need and how they like to be talked to.

There are several tools you can use to gather all this valuable data: Google Analytics, Facebook Insights, online questionnaires, etc. But you might find the best pieces of information by reading their comments or engaging with your target audience directly.

2. Use Headlines That Bring More Clicks

The headline is the first thing a user sees, so needless to say it needs to be concise, yet attractive enough to convince them to read the content. Keep in mind, though that SEO copywriting is not about creative and lyrical phrases, but a straight-forward answer to a problem, question, or wish.

Here are a few common SEO tips that will get a lot of clicks:

● Including a number in your title (it seems that numbers 5, 7, 10 and 15 attract the most)

● Addressing the reader directly: “How you can improve your…”, “Ways you can do…”

● “How to” articles that immediately tell the reader what he’s going to learn from the text

3. Write an Attractive Introduction: the APP Method

When it comes to traditional writing that is not destined for marketing or journalistic purposes, it’s a common tendency to leave the most interesting part at the end. But, if you are writing for an online audience, use this basic method that journalists and content marketers have been applying for their content: start your piece by telling the reader what he is going to get by continuing the reading.

Your introduction comes right after the title, and you can still lose visitors if these first paragraphs are not compelling enough. Do you want to learn a simple method of writing a good introduction to your text?

Here’s how:

● Agree: Start by showing the reader that you know exactly what he came for on your page – asking the question that you will answer is the simplest.

● Promise: Continue your intro by telling them what they will get from reading your article.

● Preview: Presenting a brief preview of the subjects you will go through will give them an idea of what to expect from staying on your page a bit longer.

4. Break Your Content Using Headlines

As research shows, long blog posts and articles (of over 2000 words) are the most efficient in bringing traffic to your website and improving your ranking. But such long blocks of text are very difficult to cover if you are not helping the reader with some clear headlines.

To create content that keeps an online audience interested, make it easy for the reader to browse that content. Headlines are a very simple way of helping the reader get to the part that interests them, giving them a more comprehensible structure and, at the same time, helping with the search engine optimisation. For example, you do want a 2000 word case study you’re publishing to be thorough and detailed, but some of your readers might only be interested in parts of it and they want to find it fast.

5. Use Bucket Brigades

This technique is a fun way of making your content more attractive, and it has to do with building anticipation and triggering your reader’s curiosity. What are bucket brigades? They are very short phrases that prepare the reader for receiving more in the next part of the text.

Examples of bucket brigades:

● “Here’s how:”
● “And another thing:”
● “Check this out!”
● “But how?”
● “Want to know more?”

If used correctly and at the right place in the article, bucket brigades can persuade the reader to satisfy his curiosity and read more. Make sure to offer the answer immediately after the bucket brigade and avoid using them excessively. Bucket brigades not only break a text block into a more appealing design, but they also create a “slippery slope” of promises that will keep the reader’s attention.

6. Increase Your Site Speed

Too many web page owners, it might seem like site speed doesn’t have much to do with SEO, but it’s an indicator included in the ranking algorithm and it’s strongly related to the user experience. Test your website to see what the loading speed is, and do what it takes to keep that speed equal to or below two seconds to reduce your bounce rates.

7. Use Keywords Wisely

When it comes to SEO, there’s no other more important tool than keywords. Creating valuable content that readers are willing to share and search engines consider relevant means including specific keywords in your text and offering specific solutions related to those keywords.

Keyword research is crucial for building your page SEO, but what we mean by using them wisely is to avoid outdated keyword-stuffed posts, and focus more on keyword intent and what the reader really needs when he’s doing a Google search.

Keyword densities (or frequencies) should be given by the length of your post and the nature of the question you are answering.

Besides keeping your keyword density at a reasonable level, it’s important to choose the right ones to include in your content. If you are writing on a general subject related to your industry, use the most popular keywords. But if you are creating content for a more specific topic, then you should switch to using long-tail keywords: those phrases used by a reader who has done some research and knows exactly what they are looking for.

Another tip to writing great SEO content without overstuffing your posts is to create separate landing pages for the main categories of keywords you’re getting traffic for.


Regardless of the industry you are in, SEO copywriting is a tool that can have a great impact on your brand’s performance. There are many proven methods of creating more SEO-friendly content, but there is no exact recipe for this.

At Australian Internet Advertising, we know that SEO copywriting is a process that is continuously adapted to what the users need to know about. This is why we offer a holistic approach to SEO copywriting that keeps you connected to your target audience and brings palpable results.

Get in touch with us now and let’s start building a content strategy that will deliver in the long-term.

Billy P.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

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