adwords management

Why you Need an AdWords Management Company for your Australian Business

Building a business is hard work…and getting your products and services in front of the right eyeballs takes even more managed effort. If you’re unsure of how to get the best ROI for your marketing efforts, let us help. We know the best way to get your products and services in front of qualified leads with a progressive Google AdWords campaign.

Over 80% of consumers perform a Google search for a product before they buy, meaning your online presence will drive website and in-store traffic to your business. Furthermore, the first 4 results that are displayed on a Google search page see the most traffic. And even more shocking, 98% of viewers choose to click on the business that’s listed number 1 on the search results page. It’s more important than ever to rank well on Google.


And SEO isn’t enough. SEO, while an excellent strategy to include in your overall online marketing efforts, takes time. It’s not at all out of the ordinary for businesses to not see a first-page ranking result for at least a year after embarking on an SEO marketing strategy. Also, a staggering 89% of search traffic is not replaced with organic traffic once ads are paused. So, even if you have a stellar SEO strategy in place that’s getting you traffic, you can explode traffic even more with a Google AdWords campaign.


Compared to Bing or Yahoo, Google owns over 70% of market share when it comes to internet search traffic, and by using Google’s huge display network, you’re going to find thousands of qualified leads within a short timeframe.


But there is hope. If you want a faster, guaranteed way to dominate the search engines, you’ll want to give Google AdWords pay-per-click advertising platform a try.


Businesses who launch a Google AdWords managed campaign see an average 200% ROI. 72% of surveyed companies plan to increase their AdWords spending within the next year. If these businesses weren’t seeing a stellar return on their investments, they wouldn’t continue to use Google AdWords, would they? And if over half are getting a positive ROI, this means the odds of you seeing results with Google AdWords are quite high.


But, AdWords campaigns aren’t something you formulate once and automate, forgetting about it. Google AdWord require ongoing maintenance, monitoring, and tweaking to continue getting results for your business. Our digital marketing experts understand how to craft an AdWords campaign that will get in front of qualified leads, and turn those leads into loyal customers.


With our Google AdWords management service, you’ll get the following benefits:


  • Click Fraud Detection Software
  • Machine Bidding
  • Daily Monitoring and Tweaking
  • Conversion Tracking
  • High-converting Landing Pages
  • Bid Adjustment Techniques
  • Analytics Integration
  • Conversion Rate Optimisation
  • Low Costs-per-click
  • Fast Campaign Building and Versatile Editing
  • Transparent Reporting


As you can see, there is a lot of nuances and digital and technological expertise that goes into an effective Google AdWords campaign. Not only do advertisements need engaging copy to entice the viewer to click and buy, but they also need to be optimised and tracked on a continual basis. To save time, money, and energy while building traffic and sales, give our digital marketing experts at Australian Internet Advertising a call today and see what we can do for your business.