Online advertising with Facebook is a great addition to your digital marketing strategy. Not convinced that Facebook marketing is effective or worth the investment? In this blog, Australian Internet Advertising will take a look at a few reasons why Facebook marketing is so effective if you want to grow your business.
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More Than 2.7 Billion People Use Facebook Every Month
Facebook is the most widely-used social network on the planet, with more than 2.7 billion active users on a month-by-month basis. Not only that, but most of these users log onto Facebook more than once a month – Facebook has reported that about 1.79 billion users use this social media platform every day.
This is even more than Google – although Google still has the title of the most visited website on the planet, it has only about 1 billion active monthly users.
By using the Facebook platform, you can reach millions of potential customers – placing ads on their news feeds, promoting your products and services, and putting your brand front-and-center on one of the most widely-used apps and websites in the world.
Facebook Users Spend 38 Minutes Per Day On Facebook
One of the best things about using Facebook ads is that people spend a lot of time on social media – much more than they spend on search engines like Google, which often compete for PPC (pay per click) digital ad spend from small businesses.
In fact, Facebook users spend at least 38 minutes per day on Facebook, and there are many people who spend much more time using this social media platform – which gives them more chances to see your ads in their news feed.
With a search engine like Google or Bing, on the other hand, users tend to search, then quickly navigate away from the search engine to look at results – so they spend less time seeing ads.
Search engine PPC ads are good if you want to rank for a certain keyword and bring in a customer right away – if they search “Chinese food near me,” for example, a Chinese restaurant could buy an ad that would show up in these results.
But if you want to build brand awareness, using a social media platform like Facebook is definitely the way to go, due to the sheer amount of time that users tend to spend using social media every day – both on mobile devices and desktops and laptops.
Combine Paid Ads With Organic Posts On Facebook Pages
One of the best things about Facebook is that you can combine organic reach with paid ad reach – and get better results. By advertising your posts on the news feeds of Facebook users, you can build brand awareness and buzz, get more followers for your Facebook Page, and reach more customers with organic (non-paid) posts.
For example, if you only have 100 Facebook Page followers, you can place ads to promote your page, your services, a blog post, or a piece of video content you think that your customers will find interesting. Then, they can engage with your brand – and may even choose to follow your page.
Eventually, you’ll bring in many more followers – and you will be able to reach them with organic, unpaid posts that they will continue to share and engage with, maximizing your return on investment.
Reach More Customers With Video
Facebook offers fantastic video features including Facebook Live streaming and video ads. Video has been proven to be extremely engaging on Facebook – Facebook users watch more than 4 billion videos per day, which adds up to more than 100 million hours of content.
Just how appealing are Facebook videos? On average, Facebook video content receives 135% more organic traffic than text and/or image-based posts. If you want to build buzz, boost customer engagement, and promote your brand and your products and services, using video on Facebook is an excellent choice.
Target The Right Customers With Custom Audiences
Perhaps the most powerful tool available to Facebook marketers is the ability to build “custom audiences.” This feature lets you import the names, phone numbers, and email addresses of past customers – and if they have profiles on Facebook, they will automatically be matched and added to the audience.
Using this audience, you can quickly learn more about customer’s demographic information, such as:
● Income
● Level of education
● Geographic location
● Age
● Hobbies & interests
You can even create “lookalike audiences” with Facebook. This tool will look at the demographic information of your custom audience, then automatically generate a list of potential customers who are similar, but have not yet been reached by your ads or your products & services.
Use Different Types Of Ads For Lead Generation
One of the best aspects of using Facebook for marketing is that there are many different ways to target customers and generate leads. For example, if you run an eCommerce store, you can run a “carousel ad” with multiple products that customers may be interested in – encouraging them to visit your website and buy the product right away.
Or, if you run a plumbing company in Sydney, you can run a Lead Ad with an Instant Form – encouraging customers to enter their information directly on Facebook to get an estimate on a plumbing job, or learn more about your services.
Depending on your industry, your marketing goals, and your products & services, you can customize a Facebook ad campaign accordingly – and grow your business.
Pairs Perfectly With Content Marketing For SEO & User Engagement
Social media marketing with Facebook is a fantastic way to get started with content marketing. Content marketing involves creating unique, interesting, SEO-optimized content – such as videos, blog posts, case studies, and other content – and sharing it to establish your business as an industry leader and provide useful information to customers.
With social media marketing, you can share links to your website and blog to boost engagement with your content – and vice versa! You can also include social links and buttons on blog posts to link to your Facebook page, which helps you boost your social reach when people come to your blog through a search engine like Google.
Get The Help You Need To Manage Facebook Marketing For Small Businesses!
It can be a challenge to take on social media marketing on your own. If you want to enjoy the benefits of Facebook ads but are not sure where to start, Australian Internet Advertising is here to help. We can help you manage your Facebook ads campaign, as well as your Facebook business page, and your other social media networks.
With our unique approach to social media marketing, you can get the best ROI (return on investment), bring in more customers, and beat local competitors to grow your business. Contact us now for a consultation, and see how we can help you and your small business in Sydney or elsewhere in Australia.
