If you are exploring SEO (search engine optimisation) in Sydney or anywhere else in Australia, you may be wondering what an SEO developer does. What can you expect if you hire an SEO development team to redo your website and boost your rank in search engines?
The specifics vary depending on your project, but most SEO developers combine strong technical knowledge of websites with the latest SEO strategy and best practices – and can use their technical skills and SEO skills to build a website that’s perfectly-optimised to maximise your rank in search results from Google, Bing, and other search engines. Let’s get into the specifics now.
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Understanding The Basics Of SEO
Before you can understand the role of an SEO developer or SEO development team, it’s important that you have a strong grasp of search engine optimisation (SEO) and what it involves.
To put things simply, SEO is the process of using web design and certain search engine optimisation strategies to maximise the rank of a website in search engine indexing rankings.
Websites like Google use bots and algorithms called “web crawlers” (sometimes called “spiders) to search web pages on the internet. Then, these web crawlers use the information on each web page to interpret and understand the content of the page.
Once this process is done, the page is “indexed” and added to a search engine. Then, when a user performs a search and enters a particular keyword, the search engine will use this index to deliver relevant results so that the user can find what they want.
This is where SEO comes in. There are many different steps that you can take to make it easier for these search engine crawlers to understand your content, interpret what’s on a given web page, and improve its rank in a search engine. The more relevant your content is to a customer’s search, the more likely it is that they will see your page.
This is very important for small businesses – and businesses of any size. More than 93% of all online experiences begin with a search engine. Most customers will look for your products and services using Google or a similar search engine, so having your website and its individual pages rank highly on organic search results helps you bring in more business.
What Does SEO Development Involve? What You Need To Know
Now that you understand the basics of SEO, let’s move on and discuss the process of SEO development in further detail. What do SEO professionals and agencies actually do? How can they boost your search rankings and help more customers find information about what you have to offer? Let’s take a look at some of the common steps and services involved in SEO development now.
1. Keyword research & competitor research
This is one of the most important parts of SEO development. To make sure your website maximises its rankings on search engines, your SEO developers will perform keyword research and competitor research.
Basically, they will look at the most popular search terms that customers enter to find your business, as well as the businesses of competitors. Then, they will do research to identify keywords and terms that should be used on your website to boost your search engine rankings.
By targeting the right keywords, you can quickly boost your website above your competitors, bring in more traffic, and get more interest in your products and services
2. Altering, optimising, or redoing your website
Technical SEO is a big part of the role of a search engine developer. Most search engine developers have the coding skills required to alter and optimise your website to make it more SEO-friendly, and do things like create sitemaps, change your robots tag to optimise for search engines, and even redesign web pages or your website to improve mobile-friendliness and boost page speed. Web development tends to be a big part of the services offered by an SEO developer.
However, the specifics of what is required during this step depends on how your website is built and optimised – if it’s relatively recent and uses a modern, responsive design that’s mobile-friendly, it likely won’t need to be rebuilt. But older websites that are slow, outdated, and don’t work well on mobile devices may require a full rebuild for optimal search engine optimisation.
3. Redevelop web page content and add new, SEO-optimised content
SEO developers typically will redevelop content that exists on your web pages to follow best practices – altering things like meta tags/title tags, the meta description, headers, and other web page and HTML elements to boost SEO rankings.
Beyond these technical steps, SEO developers will also usually help you create useful, high-quality content that offers a great user experience – and also incorporates high-value keywords to optimise your search engine rankings.
Your SEO team will typically take a deep look at all of your website’s pages, and go through each one to remove duplicate content, redevelop existing content to focus on particular keywords, and ensure that the copy and content on every page is optimised for SEO.
4. Managing social media & business listings
This is a related service that’s usually offered by SEO developers. They may update your social media pages (Facebook, Twitter, Instagram, etc.) as well as business listings on Google, Yelp, and other business directories. Steps taken to optimise social media listings & business listings include updating your NAP (Name, Address, Phone Number) to ensure consistency, and optimising business listings and content to use the right keywords.
5. Analytics, monitoring, and adjustment
SEO development is a continuous process. Even after your website has been changed and optimised for SEO, you’ll typically continue working with an SEO developer to increase the rankings of your website.
After the initial process of optimising your website, your SEO team or developer will use analytics tools to monitor the success of the project, note adjustments in search rankings, and identify further opportunities where you can optimise your website.
Continuous monitoring and adjustment of your SEO strategy ensures that you’re always using the latest best practices to maximise your search rankings, and keeping your website a step ahead of your competitors.
Again, the precise steps taken can vary quite a bit depending on how much SEO work your website needs, the agency or freelancer you work with, and many other factors.
But, in general, this is a good overview of what you can expect from the process. Your SEO developer will assess your website and your competitors, redevelop your web pages and other online pages like social media profiles to follow SEO best practices, and monitor the results of the project to ensure the best possible results.
Need An SEO Developer In Australia? Contact Australian Internet Advertising!
If you want to boost your organic website traffic, rank higher than the competition, and empower your other digital marketing efforts, SEO development is the best choice. And at Australian Internet Advertising, our team of experienced SEO developers can help you get the assistance you need for higher search engine rankings in Google – helping you bring in more customers and get the revenue you need to continue growing your business.
If you have any other questions about how SEO services work, the benefits of hiring an SEO developer, or how search engine optimisation can benefit your company, contact us now for a free, no-commitment consultation. We can answer all of your questions, and help you get started with SEO services right away.
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