Google AdWords is one of the most popular pay per click advertising systems around and for very good reasons. As the world’s leading search engine, it is a good strategic move to start running paid ads on Google to potentially reach a wider audience, but the perks don’t stop here.
Let’s look at some of the most promising benefits of using Google Ads. If you haven’t hopped on this train yet, this article is bound to give you all reasons to do it soon.
Results Can Be Almost Immediate
If you’re also doing a search engine optimisation campaign to try and increase organic traffic from search engines, you probably already know it takes at least 6 months for this strategy to show obvious results.
Well, Google Ads Campaigns are ways to speed up the process, and if you combine it with your SEO strategy, you can expect to reach your business goals fast!
With SEO, you are working to display your links on the search engine results pages in a good position for organic Google search. Well, AdWords can help you reach the top of the page without having to wait for your SEO efforts to be accounted for by Google.
If you run ads on the Search Network, Google will show your ads on top of the SERPs for everyone to see and even click on. This will help you start building brand awareness and may even help your SEO efforts be more effective.
You Can Benefit from Google’s Own Reach
Google is a genuine internet giant, and its advertising system lets you leverage all corners of Google to reach potential customers.
The most common types of ads are those on the Search Network that appear in results pages, but there are also two other types of ad campaigns available:
● Display ads – these run on the Google Display Network, a community of around 2 million websites that comprise 90% of global internet traffic;
● Video ads – these are between 6 and 15 seconds and appear on Youtube at the beginning, middle, or end of videos.
Google has a massive target audience and business owners looking to increase their reach and grow their business have all the tools they need to make that happen through Google.
It Helps You Improve Your Conversion Rate
Google Ads lets you address that low conversion rate that’s on your mind, in a variety of different ways.
For one thing, you can set up marketing campaigns specifically designed to help you convert, be it sell more products, or acquire leads. But we believe Google’s biggest benefit for improving a conversion rate has to do with its remarketing capabilities.
Remarketing is a digital marketing strategy through which you go back to people who’ve interacted with an ad but did not take the action you’ve wanted. For example, if you run a search ads campaign and some users click on your link, hit “add to cart” but don’t finish that translation, Google actually lets you go back to those users and try again with a new ad copy meant to encourage them to finish what they started.
You can remarket both through Search Ads and Display Network ads. Remarketing is a great way to re-engage with website visitors and get them to complete the funnel, so be sure to add it to your digital marketing strategy.
You Can Learn More About Your Target Audience and Business
In digital marketing, any strategy you embark on means nothing if you do not track its results and how you got there. And when it comes to tracking, Google has really come through – and then some.
If you link your Google AdWords account with your Google Analytics, you’ll be unlocking several essential pieces of information both about your target audience, and your business. See things such as:
● Which pages are the most popular
● How many pages have been visited
● How long does a visit session last
● Bounce rates
● See what ads or keywords aren’t performing well, etc.
This is all crucial information that helps you understand everything about your target audience, what they want, and identify the key things you may need to change both in your ads and website in order to meet their needs head-on.
You Are in Control of How Much You Spend
Google Ads have this reputation for being expensive, especially in comparison with other online advertising strategies like social media marketing, but nothing can be farther than the truth. All marketing campaigns can run your budget dry quickly if you do not optimise them, and AdWords is no exception.
But actually, you are more in control of your ad spend than you think. Google lets you establish a daily or monthly budget, and you will only be charged for that budget and nothing else. The way you spend that budget is a different question, but even here you have many optimisation features such as bidding strategies and campaigns goals designed to help you spend your budget efficiently.
Additionally, the quality of your ad will also influence how much each action ends up costing. So the goal here is to learn how to optimise your ads and create relevant ones for your potential customers, and you can therefore get great results even for lower budgets.
Get a Leg up on Your Competition
Google Adwords is an amazing way to get ahead of your competitors. If a potential customer searches for something on Google, and your competitors are running ads for those queries instead of you, then you may be losing on some important opportunities.
It’s important to keep a close eye on what your competition is doing, and leverage Google Ads to gain momentum in this race. Thankfully, you can see exactly what your competitors are doing in terms of ads, and make yourself stand out.
Improve Your Other Online Advertising Efforts
The secret to Google Ads isn’t kept hidden from the public, nor does it involve anything too complicated. In the end, it’s all about the user.
Google wants to offer people the best experiences possible, and that even applies to paid Google Ads campaigns. It’s why elements such as relevancy and quality are so important when it comes to delivering ads and deciding their placement. When you identify what works for your target audience, you can easily apply these lessons through other digital marketing efforts for your business, and improve them as well.
AIAD Is The Google Partner You Need
Now that you know the biggest advantages of running a Google Ads campaign, let us help you take the first steps towards creating an effective campaign designed to reach your business goals.
Book a free 30-minute strategy session with Australian Internet Advertising now to get started on your AdWords campaign, or call us directly at 1300 304 640 to discover how we can help Australian business owners meet their bottom line through Google.
