July 17, 2020Book in a free 30 minute strategy session
Most site owners are aware of SEO and its importance, but find it difficult to get into technical details. While being an SEO expert is not a requirement for having a successful website, that doesn’t mean you can ignore search engine optimization completely.
What happens in the background will make your site run smoothly, perform flawlessly, and please both users and the search engines. But SEO can also make your website crash, stay below its true potential, and be a general pain if there are any hidden errors or flaws you are not aware of.
Here is why it’s important to learn at least some basic notions of technical SEO or hire someone who can do it for you regularly.
Search engine optimisation is dedicated to making search engines prioritise your web page over others. But, ultimately, it’s about offering a good user experience to your visitors, which is what Google and its competitors aim for.
So, what makes a web page easy to navigate for a visitor?
What SEO specialists focus on is providing the right information to search engine crawlers, so that their websites rank higher in the search results. Technical SEO audits and monitoring with the help of Google Search Console or by using other SEO tools will allow search engines to crawl and index your pages.
While content still remains the core of today’s internet marketing, if your target audience can’t find your content, then it’s practically useless. By paying attention to the technical health of your website, you are more likely to appear in SERPs, compared to websites with similar content, but poorer technical performance.
The reason why technical SEO is important is clear and quite simple. But here’s a question about optimising your website that we get all the time: how do you get it right?
There are many aspects to take into consideration Here are some of the basic elements to look into if you want good technical SEO.
The reality is that in digital marketing you should focus on everything. All the time. It’s a tough, time-consuming job to make your website run properly and keep up with algorithm updates, aggressive competitors, and a demanding audience.
This being said, technical SEO shouldn’t be something to keep you up at night or dedicate all your resources to. Keep investing in content marketing and link building, as valuable content is what users are looking for. Technical SEO is only about smoothing their path and putting up “signs” to guide them to the content.
At Australian Internet Advertising, we are proud to say that no stone is left unturned in the search for the right solutions for our clients. We like to commit to in-depth monitoring and highly technical maintenance of their websites, but we also love being part of the creative process when content is created.
Contact us to tell us more about your online business, and our Search Engine Optimisation specialists will deliver the right solutions for you.