Getting started with Google AdWords is an exciting process. Anxiety, hope, and especially fear are some of the emotions that dominate your state of mind as you’re about to click the Enable button. Will this work? Is Google advertising going to help me increase my customer base and generate more revenue or will it break the bank with no real …
Bad Data: The Silent Killer That’s Jeopardizing Your Marketing Efforts
In the hands of those who know what to do with it, big data can be a gold mine. But, here’s the problem: all data isn’t created equal. Not every fact you collect about your prospects is helpful or relevant. Some data, in fact, can kill your sales quicker than you can say “byte.” And, what’s worse is that you …