INSTAGRAM ADVERTISING

No hassle. Grow your customer base with effective Instagram Marketing

Is your ideal customer part of the under 30 demographic? If so, then you want to take advantage of Instagram’s new and effective digital advertising platform. Instagram boasts over 800 million, active monthly users, and 60% of those users are under the age of 30. For brands who cater to a younger audience, getting started with Instagram marketing can significantly grow your audience and sales numbers.

Why has Instagram become such a popular social media platform? While slogans and text are essential components that help you uniquely position your brand, people respond more readily and easily to visuals. Part of the reason why Facebook, Youtube, and Instagram are so popular with consumers is because they are visual, interactive platforms.

INCREASE YOUR LEADS & SALES ONLINE

  • No Lock In Contracts

  • Triple Your Leads in 60 Days

  • Transparent Reporting

Why Choose Us

Although Instagram and its advertising platform are relatively new, our digital marketing experts at Australian Internet Advertising make it their top priority to stay current with the latest in effective Instagram marketing techniques.

When you partner with us, you’re guaranteed increased Instagram ad performance as soon as we take over your account. Forget about spending countless hours in frustration trying to optimise your ads. We know exactly what to do to make your Instagram ads effective and give you the results you want.

We offer:

  • FULL transparency on your Instagram Spend
  • No lock-in contracts
  • Accurate conversion tracking
  • Regular creative ad implementation and split testing

Speak To A Qualified Instagram Specialist

Find out if Instagram Advertising is right for your business today!

BUSINESSES WE HELPED GROW!

Instagram Marketing – Going Visual for Maximum Success

People want to learn more about your brand. Your target audience is out there searching for precisely what you have to offer that’s going to improve their lives. But one of two issues is probably preventing them from easily finding and engaging with your company:

  • You’re not easy to find.
  • They don’t have time for you to explain yourself.

As a business owner, it’s not necessarily your job to go out and find customers. What’s most likely to work for your company is if you make it easy for your ideal customer to find you. Advertising online takes care of that first obstacle toward greater brand awareness.

As for the second issue, visual advertising is one of the most effective ways to grab people’s attention and to get them to understand what your brand or product is all about. Instagram marketing is an excellent way to showcase your unique positioning through eye-catching, informative ads. More than 2 million companies are advertising on Instagram right now because it works so well.

What you need to know to get started on Instagram

Did you know that Instagram gets some of the highest engagement rates of all social media platforms? Currently, Instagram boasts a 4.21% engagement rate. Combined, Twitter and Facebook only get a .10% engagement rate. Instagram marketing will deliver a 58 times greater level of engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Those are significant differences. If you want to reach people who are ready and willing to engage with your brand, Instagram marketing is the way to go.

Instagram Marketing – Going Visual for Maximum Success

People want to learn more about your brand. Your target audience is out there searching for precisely what you have to offer that’s going to improve their lives. But one of two issues is probably preventing them from easily finding and engaging with your company:

  • You’re not easy to find.
  • They don’t have time for you to explain yourself.

As a business owner, it’s not necessarily your job to go out and find customers. What’s most likely to work for your company is if you make it easy for your ideal customer to find you. Advertising online takes care of that first obstacle toward greater brand awareness.

As for the second issue, visual advertising is one of the most effective ways to grab people’s attention and to get them to understand what your brand or product is all about. Instagram marketing is an excellent way to showcase your unique positioning through eye-catching, informative ads. More than 2 million companies are advertising on Instagram right now because it works so well.

What you need to know to get started on Instagram

Did you know that Instagram gets some of the highest engagement rates of all social media platforms? Currently, Instagram boasts a 4.21% engagement rate. Combined, Twitter and Facebook only get a .10% engagement rate. Instagram marketing will deliver a 58 times greater level of engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Those are significant differences. If you want to reach people who are ready and willing to engage with your brand, Instagram marketing is the way to go.


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How Instagram advertising can grow your brand.

There are tons of benefits to Instagram advertising, including but not limited to the following:

  • More than 800 million users and the numbers continue to grow as more people adopt the platform.
  • Instagram is a part of Facebook. It’s incredibly easy to target Instagram users based on the audience data of your Facebook followers. You don’t have to build an Instagram following from scratch. We can help you find and target a ready-made audience based on your Facebook fans’ data. Using what data you already have available is a quick and easy way to get started with Instagram advertising.
  • Do you already have Instagram posts that have gotten a lot of engagement from your followers? One of the easiest ways to get started with Instagram ads is by promoting posts that have already been successful. We can create a compelling promotion from your prior posts, and track who is reacting to the ad within the Instagram app. From there, we can gather a lot of crucial data about your audience, and what types of demographics are likely to engage with your brand. This makes it easy to target new users in any subsequent ads.
  • People are sick and tired of intrusive, impersonal ads. Instagram advertising formats are unobtrusive and engaging for viewers.
  • Instagram marketing will net you much higher engagement rates than on other social media platforms.
  • Have a Shopify store? We can easily integrate and sell your products on your Instagram account with compelling ads that feature your unique offerings in your Shopify store.
  • Your campaigns are measured based on audience awareness, reach, and recall instead of counts, likes, or comments.
  • Instagram makes it easy for you to create and post branded videos and images straight from your convenient mobile device. You can record and create stunning creative for your ads while on the go.
  • Instagram advertising is less time consuming than rival digital marketing platforms.
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How can Australian Internet Advertising help promote your business on Instagram?

Getting started with Instagram is a simple and straightforward process. We’ve been assisting many of our valued clients in all different industries grow their brands with effective Instagram advertising campaigns. We promise first-rate service and support and guaranteed results once we begin to manage your Instagram account.

What do you need to get started on Instagram?

  1. Create a Business Page and a Profile

Because Instagram is a part of Facebook, you’ll need a Facebook page to run your Instagram ads and a free business profile on Instagram. If you don’t have either of these, we’ll be happy to set you up with a page and profile.

  1. Create an Ad

You’ll want to choose your ad’s objective, your target audience, and your ad format within the Ads Manager.

  1. Budget

When you first create your Instagram ads, you’ll need to determine how long you want the ads to run and how big of a budget you want to utilise. We’ll be able to get you the maximum ROI on your ads within your specified budget limits.

Once finished, you’ll publish the ads and wait to hear from Instagram if the ads meet their approval. We know the requirements for creating and publishing incredible Instagram ads for your business, so you won’t run the risk of having your ads rejected.

What are the different ad formats?

Instagram provides digital marketers with numerous different ad formats. Depending on your business, and your goals, some formats will work better than others. We will work closely with you to determine which ads are going to offer you the best return on your ad spend.

Photo Ads

Photo ads showcase a striking, relevant image of your products and they can showcase your brand’s unique qualities.

Video Ads

Video ads are an incredibly appealing option because consumers tend to engage more highly with video advertisements. Video ads can more readily explain how your products work, or how your offerings can benefit the targeted audience. Video ads give you the ability to differentiate yourself from competitors and filter viewers further so that you’re only getting engagement from high-quality leads.

Carousel Ads

Do you have a collection of products you want to promote? Carousel ads are the perfect format for showcasing several different items in one ad structure. Carousel ads bring additional depth to your Instagram marketing campaign because they allow the user to check out several images or videos all in one convenient ad.

Story Ads

Consumers fall in love with brands and their stories and telling your brand story in an engaging format is an excellent way to connect with your audience and increase your customer loyalty. With story ads, you can showcase your unique brand story in an engaging video format.

Collection Ads

If you want to visually inspire your viewers and give them the ability to browse and discover different products, a collection ad can help. With collection ads, you can tell a story with your products or with a particular lifestyle you want to promote as the focus in video, images, or both.

How do you reach people with Instagram ads?

We can help you target your exact audience using sophisticated and laser-focused targeting options. Target consumers based on any of the following metrics:

  • Location – states, provinces, cities, or entire countries.
  • Demographics – age, gender, language.
  • Interests – what apps do they use, what ads have they clicked, what accounts do they follow.
  • Behavior – what activities do they participate in both on and offline.
  • Custom Audiences – you can target people based on an existing customer list you have.
  • Lookalike Audiences – discover new audience members with similar characteristics to your existing followers or customer lists.
  • Automated Targeting – Instagram can create a targeted audience for you based on location, demographics, and interests.

Are you ready to reach your unique business goals? With Instagram marketing, you can accomplish the following achievements for your brand:

  • Awareness – reach thousands of new, potential customers in specific locations.
  • Reach – gain new and interested followers with increased video views and clicks to your website.
  • Conversions – grow your sales numbers through increased website conversion rates, mobile app installs, and mobile app engagement.

You can pay for Instagram ads based on a cost-per-click (CPC) or cost-per mille (CPM) basis. Whether you’re looking to get more clicks over to your website or have new leads view your products and offerings, you can quickly increase your sales numbers with an effective Instagram marketing campaign.

Australian Internet Advertising: Helping You Find Success Through Visual Mediums.

Instagram advertising is an incredibly effective way to engage with your target audience through engaging, compelling, and striking visual ads. At Australian Internet Advertising, we’ve been helping our valued clients find and reach new people and turn them into loyal customers through effective Instagram marketing campaigns.

If you own a company that’s products and brand story can be showcased through a visual medium, Instagram advertising methods can be incredibly useful for growing your brand awareness and increasing your sales numbers. Please contact our digital marketing gurus today and see what we can do to grow your Instagram presence and increase your sales and conversions.