Growing Your Business with Targeted Google Shopping Ads

Creating and launching an optimised Google shopping ads campaign is one of the most effective ways to grow your business and expand your reach. There are over 40,000 google searches taking place every second of every day. The people who want your products are out there, searching for them right now. It’s just a matter of getting your items in front of the right people, in the right way, at the perfect time.

At Australian Internet Advertising, we’ve partnered with hundreds of businesses to create highly effective Google shopping ads campaigns that have netted our valued clients hundreds of thousands of dollars in increased conversions and sales. As one of the leading digital marketing agencies in Australia, we make it one of our top priorities to stay current on the latest techniques in Google advertising strategies. At Australian Internet Advertising, we guarantee:

  • First-rate service.
  • Success with your marketing goals.
  • Guaranteed increased performance of your ads.

Why should you invest in Google shopping ads? Because they will get you the results you want for your business. Shopping ads display specific items that you’re selling to people who are already looking for what you have to offer.


  • No Lock In Contracts

  • Triple Your Leads in 60 Days

  • Transparent Reporting

Experience significant growth in your brand awareness and profits with Google shopping ads.

As an online business owner, you don’t want to ignore the power of Google shopping ads. Compared to text ads that are commonly used with AdWords campaigns, Google shopping ads are more dynamic, customisable, and give you numerous options. You can use pictures to promote your products to targeted, warm leads on Google.

Increase your conversions and ROI.

Google shopping ads will enable you to increase your click-through-rates while decreasing your cost-per-click. Optimising your shopping ads will give you a higher ROI on your conversions, meaning you get to enjoy greater financial success with your business. With Google shopping ads, it’s possible to spend less, but enjoy higher sales. We will help you get there.

Speak To A Google Ads Specialist

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Why Choose Us

  • FULL transparency on your Google Spend
  • No lock-in contracts
  • Accurate conversion tracking
  • Regular creative ad implementation and split testing
  • Bid budget management

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Why Choose Us

  • FULL transparency on your Google Spend
  • No lock-in contracts
  • Accurate conversion tracking
  • Regular creative ad implementation and split testing


Get High-quality Traffic

An optimised Google shopping ad will give your intended target a lot of relevant information about your product. They will know what the product looks like, how it can help them, and how much it costs. The traffic that a Google shopping ad sends to your website will be full of highly targeted informed, and qualified leads. Viewers who click on your shopping ad have a strong desire to purchase the product you’ve displayed.

Broad Reach

Google shopping ads give you the ability to reach thousands of new, potential customers very quickly. A collection of your products can appear in one search query. With Google shopping ads, you can significantly increase your awareness of all related products you have on offer.

Stand Out

In many cases, it’s not your job as a business owner to go find customers. It’s your job to make it easier for customers to find you. If you’re looking for an effective way to stand out from your competitors, Google shopping ads are a way to do that. With sleek images, and informative, engaging copy, you can quickly attract the right audience to your brand. Google shopping ads are an excellent way to stand out among a crowded marketplace and gain an edge over your competitors when it comes to online visibility.

In addition, your Google shopping ads give you the ability to give your viewers, a lot of information about your unique product offerings. Confusion and a lack of relevant information are major stumbling blocks for your viewers during the buying process. Shopping ads eliminate these stumbling blocks so viewers can make an informed purchasing choice.

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Easier Management

Have you ever had to expend time and energy searching for and optimising relevant keywords? Google shopping ads eliminate time-consuming, keyword search processes. Google will display your shopping ads based on your product data feed.

But of course, you want to get the best results for your shopping ads. Our expert digital marketers will be able to manipulate your data feed with an engaging and relevant product title, description, and category for your shopping ads.

Who are the shoppers who matter the most for your business’s online success? It’s the shoppers who are already searching for what you have to offer. With Google shopping ads, you can quickly get your offerings in front of qualified buyers, and you only pay when someone clicks on your ad and heads on over to your site to view the inventory that piques their interest.

Are you ready to get started? Here’s what you need to know to launch a successful Google ads shopping campaign, with one of the leading online marketing agencies in Australia.

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Shopping ads show up across Google, on multiple devices.

Your targeted viewers can be surfing the web at home, in-store, or on-the-go. Your ads will appear to viewers on Google Search, Images, Youtube, and across the 2 million sites that make up the Google Display Network. These 2 million sites reach more than 90% of people online. People searching online who already desire the types of products you sell will see your ads, which display a compelling title, sleek image, your brand name, price, and more.

With shopping ads, you can set them to display on a desktop as well as mobile devices. More than 50% of all search queries come from viewers on mobile devices. Depending on your personal metrics, that percentage rate may be even higher for your unique business. Many studies indicate that mobile search rates will continue to increase across the board. That’s why Google has started to rank mobile-optimised sites higher than their desktop counterparts on the search results page. If you want to stay competitive, you want an advertising strategy that makes it easy for your products to display to mobile searchers. On this point, Google shopping ads deliver.

What’s the first thing you need to do? Set up your Google Merchant Center.

If you’re used to keyword-level bidding advertising strategies, then making the switch to Google Shopping ads can seem a bit overwhelming when you try to set up your Google Merchant Center. You will need to link the Merchant Center to your AdWords account.

Remember, Google shopping ads are pulled from your product data feed or the list of your products you sell. The Merchant Center is where that product data feed lives. The list is set up in a unique format that Google creates with many different attributes to describe each of your products. It’s similar to an Excel spreadsheet.

What are the different types of attributes in the Merchant Center?

  • ID, or what you use to identify each product.
  • Title, the name of your product. This is the text that will show up when your ad is served.
  • Description, or the text that is served when your ad is clicked. The text describes your product.
  • Product category, chosen from Google’s predefined category niches.
  • Product type, that you define.
  • A link to the product’s landing page on your website.
  • An availability status showing whether or not the product is in stock.
  • Price.
  • Sales price.

With Google shopping ads, you do not have to write any text like you would for search campaigns. Your shopping ads are automatically generated using the data pulled from your product feed.

What’s the best way to maintain your product feed?

At Australian Internet Advertising, we’ve created and maintained hundreds of Google Shopping ads campaigns for clients in many different industries. If you want to get started with Shopping ads, there are a few things you’ll want to keep in mind when it comes to maintaining your product feed. After all, the product feed is what seeds your ads, so it’s incredibly important that you keep it in good shape.

  • Make sure your titles and descriptions are full of relevant, helpful keywords. Remembers, shopping ads don’t use keywords to determine if the ad is relevant.
  • You can still use negative keywords in a Google shopping ad if you need to decrease unwanted traffic. Just don’t cut too much traffic with this strategy. Our digital marketers are experienced with striking the right balance of positive and negative keywords, so you get a good amount of high-quality traffic to your website.
  • Are you dealing with international currencies? Make sure your prices are accurate; otherwise, your ads will not display.
  • Displaying to different countries? You will need a product data feed for each one. Shopping ads are country-specific.
  • Be sure that your images are high-quality. The image is probably one of the most critical pieces of a Google shopping ad. Also, make sure the images are considered “family-friendly” so the ad won’t be suspended. We can assist you in assessing your images, so they are enticing to the viewer and capture the essence of your brand.
  • Are your destination URLs accurate and current? Make sure each URL sends the viewer to a live page.

How do you get started with Google shopping ads?

You’ve got your product data feed optimised, and your Merchant Center set up and ready to go. What’s next?

The good news is, creating the shopping ad is a pretty straightforward process. The bad news though, is that you have to continually monitor your ads to make sure you’re getting the best return on ad spend.

So, the first thing you’ll want to do is choose a Merchant Center product data feed and the sales country you wish to target. Once you create the campaign, you’ll have to organise your ad groups.

What are ad groups?

Ad groups in a Google shopping campaign is a way to organise your ads effectively. How do they work?

  • Businesses that have a small product feed usually only need one ad group.
  • Businesses that have large product data feeds often need to split ad groups via brand, or category.

If you’re very new to Google advertising, it’s a good idea to start small. Use a small product data feed with items that possess a high margin. That way, you can experiment and get used to how shopping ads work without losing your shirt and becoming frustrated.

But how does the bidding process work with a Google shopping ads campaign?

You don’t use keywords to bid. Instead, you get to bid on the products that you’re selling. You can set the bid based on each item, or you can set the bid on groups of products. Either way, you will set the bid on something called the “Product Group.”

All of your items are in one place, called the “All Products” product group. Now, you can set your bid on the product group, and all of the ads for your products in the “All Products” group get the same bid. It’s not necessarily a good idea to do that since your items will probably all have different profit margins and levels of direct and indirect competition. Basically, you want to take the time to set each bid based on those factors.

  • Each product’s profit margin.
  • The level of competition each product has.

But, Google does allow you to take your products under the “All Products” group and to divvy them up into smaller groups so that you can set bids on those smaller product groups. Not small enough for you? No need to worry – you can split those groups up even further. How do you do that? You would use the attributes in your product data feed to segment your products into smaller and smaller groups, depending on your needs and goals.  

How can Australian Internet Advertising assist you with Google shopping ads?

While it’s true that you don’t have to play the time-consuming keyword search-and-bid game with shopping ads, shopping ads still take a lot of time and monitoring to get them right. You have to make sure that your product data feed is optimised, and that your attributes are all accurate. Plus, it’s crucial that you understand the importance of using compelling images to entice viewers to click to your ad. A picture is worth a thousand words, and that adage has never been more accurate than with display ads.

Not only that, but it’s essential that your ads are focused and honed so that the right people see them, and click on them. If you get too many clicks with traffic that isn’t qualified, your ad spend will increase, and the conversions you want won’t follow those increased clicks.

At Australian Internet Advertising, we’ve worked with hundreds of business owners on their Google shopping ads. By partnering with us, we will be able to use Google to find the right customers for you, people that are already searching for what you have to offer. With an optimised, sophisticated Google shopping ads campaign, we can grow your brand awareness and increase your sales numbers.

Are you ready to get started with fun, effective Google shopping ads? Contact Australian Internet Advertising today and see how our digital marketing experts can grow your business.

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