Do you want to grow your brand awareness, increase traffic to your website, and sell more products? What if we told you there was a way to do this without breaking the bank?
Here at Australian Internet Advertising, we help ambitious online business owners like you craft, launch, and run successful Google AdWords shopping campaigns every day. If you’re like most entrepreneurs, you want to reach more customers in an efficient, and cost-effective manner. In the digital age, you’re thankfully not relegated to the analogue advertising platforms of yesteryear. Businesses now are unconfined by newspapers, mailers, billboards, radio and TV ads. While these advertising forms can still work, they can’t scale like an online advertising campaign.
With scalability comes decreased spending, but greater ROI
Think about it; there are over 3.5 billion searches entered into the Google search box every single day. What if half of the world’s entire population entered one question into Google today? That’s how many people are using it. Advertising on Google has the potential to get your product in front of thousands and thousands of people in a very short amount of time.
Even better, Google shopping ads collect a wealth of data for you, further aiding you in how to best tweak and optimise your ads for the most significant conversion rate.
For a network as vast as Google and its search partners Youtube and Gmail, you may worry that it will cost you a lot of money to start an ad campaign, but it doesn’t. Better yet, investing in a Google and will give you a staggering 200% ROI. That means that for every dollar you spend on an ad, you’ll get two dollars back.
How do Google shopping ads work?
Google shopping ads give you incredibly efficient conversions. They are designed to pull in leads that are already qualified and looking to make a purchase.
Your Google shopping ad pulls in data from your products in the Google Merchant Center of your AdWords account. The shopping ad will include your products image, description, and price. While AdWords text ads are triggered based on keywords and your bidding strategy, shopping ads are triggered based on your feed, website, and bids you’ve already placed on your products.
Google places the shopping ad based on what the viewer searches for in product-specific terms. Therefore, a Google shopping ad is a stronger format for converting someone who’s already primed to buy. Essentially, shopping ads go in front of viewers who are already shopping.
So, your ad doesn’t need to convince the viewer to buy; they already want to. What your ad needs to do instead is convince them 
that your product is the best one for meeting their needs. It’s incredibly important that your shopping ads are visually appealing, competitively priced, and offer a unique, catchy description to pull your reader in and get them to click.
Google Shopping ads are priced on a cost-per-click (CPC) basis. What you bid on specific keywords within your product feed will be a factor in determining your CPC. To keep costs lower, you want your keywords and phrases to be precise. Generic and broad keywords will drive up your CPC, and they aren’t as good at converting viewers anyway. Specific keywords will further qualify your lead.
So, if you’re looking for a high conversion rate, you’ll want to invest in Google Shopping ads, since they are shown to viewers already primed to buy. But, catching someone at the stage where they’re already primed to buy is one thing, how can you be present at the earlier stage in the sales funnel, the awareness part?
With a text ad. You can, in essence, tag-team shoppers with a comprehensive, integrated Google AdWords strategy.
First, you can set up your product line in your Merchant Center, craft enticing text ads with strategic keywords, and launch several shopping ads to align with your AdWords strategy.
You can also set your ads to show on the Google Search Partners network. Your lead will then see your same text ad while watching Youtube videos, and then they’ll see another text ad product from you while checking their Gmail inbox.
A Google AdWords strategy is an unobtrusive way for customers to familiarize themselves with your brand, and it keeps you in the forefront of their minds. When they are finally ready to make an online purchase, your shopping ad will show up on the SERP. This keeps you present with your customer at every stage of the journey, further building your brand awareness.
Setting up an AdWords account is the easy part, but optimising the ads, planning keywords, and keeping an eye on the subsequent data and conversion metrics takes a lot of time. Furthermore, a Google AdWords campaign includes numerous moving parts. If one is neglected or not optimised, other parts of the advertising machine can quickly come undone, and cost you money. But, if you’re able to get an effective and integrated AdWords campaign running successfully, the benefits for your brand are enormous; increased conversions, better awareness and positioning, and more traffic to your website.
If you want to experience the benefits of running an efficient Google AdWords shopping campaign, contact us at Australian Internet Advertising. We’re one of the leading digital marketing companies in Australia, and we know exactly what it will take to get your Google AdWords campaign up and running and giving you an excellent ROI for your business.
