Facebook is the biggest online social media platform in the world. For small businesses who are looking to increase their market share, sales, and fanbase, Facebook advertising is highly effective. 93% of social media advertisers use Facebook for digital marketing. About a third of the entire world’s population uses Facebook. There are billions of active users on Facebook, and almost 2.23 billion active people log on to the social network every day. The potential to reach thousands of new customers on Facebook is enormous if you know what you’re doing.
You don’t have to be an online business to take advantage of Facebook’s global reach, either. Brick and mortar stores who want to target specific geographic areas and increase their in-store foot traffic can also benefit from advertising on Facebook. With such a vast reach, Facebook is where your potential customers are hanging out. But how can you capture their attention, and build a relationship with your target audience with Facebook marketing and advertising?
Facebook isn’t just for “likes” and comments.
Facebook isn’t just for garnering attention on social media. Facebook can increase your sales too. While average Janes and Joes enjoy Facebook for browsing their news feeds and keeping in touch with friends and family, Facebook gives businesses direct access to people who make up their core target audience.
Advertising on Facebook doesn’t mean you’re pigeon-holed into just making ads, either. Facebook advertising is way more than that. It also means building a relationship with your target audience with relevant, and interesting posts.
There are so many different types of Facebook ad formats you can use, but when you make a Facebook post that is optimised for likes, comments, and engagement, you can boost that post for added visibility. The post will be shown to ideal, target audience members who haven’t come across your Facebook page yet. A boosted post allows you to find new, interested fans and grow your customer base. The types of Facebook posts that tend to drive the most engagement are:
- Posts that ask relevant, interesting questions designed to encourage user interaction.
- Striking, relevant images that show off your products or services.
- Links to other articles that your ideal customer would find helpful or interesting.
- Interesting and unusual facts related to your niche.
- Humorous or intriqueing fill-in-the-blank posts that encourage self-disclosure and sharing.
Can Facebook advertising increase your online or offline store traffic?
Creating ads on Facebook is a highly effective and strategic move for growing traffic, whether offline or online. For example, increasing your in-store foot traffic, contests are an incredibly effective way to advertise on Facebook. Contests are fun, interactive, and require a low-investment on the part of your audience members. Consider designing a competition that encourages the winner to redeem their prize in-store. Online, you can create a Facebook ad for your contest that takes participants to a dedicated landing page on your website, increasing your online traffic.
Are you looking to grow an email subscriber? Facebook can help you drive email sign-ups that you can market to later. You can create an ad on Facebook with an enticing lead magnet that encourages people to download the magnet and sign up to your list. The possibilities are endless when it comes to designing and creating a magnet that will be the most interesting and enticing for your target audience. It could be a case study, a white paper, a cheat sheet, a tool kit, or a free trial. Capturing email addresses with Facebook will give you direct access to your audience, and can drive sales during a promotion or a future product launch.
What are the different types of Facebook ad formats?
Facebook gives marketers access to several different ad formats. Your marketing goals and your target audience members’ tastes and expectations will help you decide which advertising format is best for the goals you want to achieve on the social network. Typically, video ads tend to drive the most engagement and will give you the best ROI and conversion rate.
- Boosted Posts
- Image Ads
- Carousel Ads
- Slideshow Ads
- Collection Ads
- Instant Experience Ads
- Video Ads
How can video advertising on Facebook increase your revenue?
Five hundred million people consume videos on Facebook every single day. Video advertising tends to drive the most engagement for many reasons. Videos are easy to consume, and you can get across a lot of information to your target audience member within a short period. Sometimes, it’s easier to capture a viewer’s attention with an entertaining video than with a text ad.
Almost everyone likes to watch a video, but not everyone enjoys reading or has the time to read. Video ads can more easily convey emotion to the viewer, and more than half of digital marketers say that video ads give them the best conversion rate and ROI for their efforts. Fortunately, Facebook makes it relatively easy for marketers to create and launch a Facebook video ad that can increase engagement and revenue in a short period.
Is getting started with Facebook marketing hard?
For the uninitiated, creating and launching a Facebook advertising campaign that’s going to give you the results you want can be difficult. Not understanding crucial data points like click-through-rate, conversion rates, or ad spending can cause you to quickly blow your marketing budget without getting the increased revenue you want.
One of the great things about Facebook’s advertising platform is that it gives marketers access to highly granular, specific data on their fan base, target audience, and their ad’s performance metrics. But making sense of this data requires experience and knowledge of not only how Facebook ads work, but how people interact with Facebook ads and what drives them to make a purchase.
At Australian Internet Advertising, we’ve been working with businesses of all sizes create and launch effective Facebook advertising campaigns and marketing strategies. Facebook frequently changes its advertising platform, and updates its features to reflect consumer tastes, and it’s our job to stay on top of these new features. Although we will increase likes and comments for your Facebook business page with a Facebook campaigns strategy, that’s not all we do.
When you contact us, we will create and launch a highly customised and targeted Facebook advertising strategy that will increase your conversions, your fanbase, and your revenue. Representatives are standing by to assist you with any questions you have. Contact Australian Internet Advertising today to see what we can do for your small business.