Organic post reach is down, but we’ve got you covered.
Only a few years ago, it was easy for the average business to make an impact on Facebook with organic reach only. Before advertisements began to monopolize the newsfeed, organic post reach was around 15-20%, but that is no longer the case. By some estimates, organic post reach has plummeted to a measly 2%. Today, the name of the game is pay-to-play on the platform.
Fortunately, Facebook marketing and advertising gives businesses an affordable, low-cost way to reach an exponential number of potential customers, and to engage with their target audience. 95% of surveyed digital marketing experts agree that Facebook offers the best ROI for business advertising.
Over one-third of the world’s entire population is on Facebook, and with the help of an ads manager, it has never been easier to reach the right customers from anywhere in the world, at any time, day or night.
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- A recent survey from Curalate found that over half of respondents found a retail product they were interested in buying on Facebook.
- 71% of Facebook users log onto the platform every day.
- The average Facebook user spends a half hour every day on the platform.
- A growing number of Facebook users view their newsfeed from a mobile device.
- More than 18% of worldwide mobile digital advertising is spent on Facebook.
- 1.5 million businesses invest in Facebook mobile advertising.
Social media marketing and advertising are growing in scope and total, global revenue spent. Mobile search is starting to make massive headway in the advertising sphere, and it is important in this highly competitive and atomized marketing environment to keep abreast of changes in the digital marketing ecosystem. A skilled, social media and ads manager can take the guesswork and inevitable hair-pulling out of crafting and formulating a successful Facebook advertising and marketing campaign.
So, why should businesses in Brisbane work with us?
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Experience and Knowledge
Algorithms change. What worked a year ago is obsolete today. Tech giants like Google and Facebook are constantly on the lookout for ways to improve the user experience, hence the changes to Facebook’s algorithm and Google’s new policy of mobile-first website responsiveness.
Business owners’ top priority is also user, or customer, experience. Building new products, crafting services and testing them are at the forefront of every successful business owner’s mind, not technological changes. Let our team handle that aspect of business management for you.
Our job is to keep our finger on the pulse of technological change and advancement and put this knowledge to use crafting successful marketing campaigns and relevant advertisements for you.
By working with us, you don’t have to fill up precious headspace wondering what the tech giants are going to do next, and how that is going to impact your best-laid social media and Facebook advertising plans.
Extensive Target Audience and User Base Research
We understand that every product or service needs a customer to be successful. We take the time to understand your industry, and who your target audience is. Our team will analyze your business Facebook page and thoroughly research your existing fan base and who your Facebook audience is, and what kind of posts and advertisements will most appeal to them.
From there, we will dig into the Facebook ads dashboard and target the audience accordingly. We’ll know exactly who to put your ad in front of for the most clicks, engagement, and the best ROI.
Pay-Per-Click Advertising is Getting Harder
In an ideal world, your ads will always be displayed at the top of search engine results, no matter how broad your keywords are. And when prospects see your ads, they always click on them. But, this isn’t a perfect world. Sometimes you need a strategic approach to put your products or services in front of the right people.
Our AdWords Brisbane experts will take care of your
PPC needs so that you can get off the hamster wheel and focus on building your business. Do you need qualified traffic? We’ll make sure you get the right kind of visitors
to your website. Do you want to increase conversions?
You’ve come to the right place!
We’ll work together to determine which keywords represent the best opportunities for growth. Through an extensive business and customer analysis, we will establish the quickest and most effective way to rank your ads higher and make your company easier to find.
With our help, you can rest assured that prospects will find you before your competitors. And, most importantly, we will target consumers efficiently so that you don’t pay for irrelevant clicks.
Constant Analysis and Pivoting
Test. Revamp. Repeat. This is our mantra here. Businesses often stay stagnant because they are unable to test, test, test, and test some more of the metrics involved in advertising. From there, they do not understand the importance of changing, or pivoting the strategy for success.
The experts here at Facebook Advertising in Brisbane understand the importance of never being satisfied, and always testing, revamping, tweaking, and changing strategy accordingly. We will continue to analyze your Facebook advertising and marketing strategy and test and tweak the metrics for the best ROI for your business.
Only 52% of Facebook marketers will use a call-to-action on their ad. Call-to-action buttons convert at over 50%, leading to more and better engagement with the viewer.
Our experts will experiment with the different call-to-action buttons available for Facebook ads—shop now, learn more, book now, download, and sign up. From there, we will evaluate which button gives your ad the best engagement and highest conversion rate.
We will also test where and when the best locations and times are to run your ad. Certain days and times will lower the CPC, same with locations. Our team will know exactly what to do and where to place your ad for the lowest CPC and greatest ROI for your marketing campaign.
Mobile Viewing and Responsiveness
More than ever before, Facebook users are starting to view and interact with the platform via a mobile device and through mobile apps. Google has also taken notice of this increase in mobile viewing, and now it is extremely important for visibility and positive user experience for websites and Facebook business pages to comply with mobile responsiveness requirements.
We will integrate your website with your Facebook page and configure your blog posts for mobile-responsiveness. Not only will you get a mobile responsive Facebook page and subsequent posts, but your site will comply with Google’s mobile-first requirements.
This will improve your site’s rank, along with giving you greater reach on Facebook and giving your fans relevant content to engage with.
All your mobile needs will be met with the team at Facebook Advertising Brisbane. We know how to get your Facebook configured for mobile viewing, improving your customer’s experience of your brand.
There are over 30 million business fan pages, but only 19 million of them have optimized their page for mobile viewing. You’ll gain a competitive edge by doing this with your Facebook business page today.
Knowing what your competition is up to is one of the most powerful weapons in a strategic business plan’s arsenal. But this takes time, diligence, and patience.
We will take the time to perform a competitive analysis of your competition. With this knowledge, you’ll know what is working for your competitors, and what they are doing incorrectly so you can learn from their mistakes without making them yourself.
Understanding what is working in the current advertising market for your competitors can give you the tools to do it even better, further differentiating your business from the competition.
While we are analyzing your competitors marketing strategies, you can spend that time designing bigger and better products and helpful services for your customers and fans.
Facebook Advertising Done Right
Here at Australian Internet Advertising, we are a team of highly knowledgeable marketing and SEO experts who understand exactly how to craft a compelling and successful social media marketing campaign. Our Facebook Advertising services in Brisbane are on the cutting-edge of Facebook marketing techniques.
The numbers and outcomes do not lie; businesses that invest in a high-quality Facebook advertising and marketing strategy see explosive growth in user engagement. Facebook is the biggest social media platform available today, and it’s numbers continue to grow. Your customers are on this platform in unlimited numbers, and the most effective way to reach them is with a comprehensive, professional advertising strategy.
Want to boost conversions, build your user base, and increase sales? Contact us at Australian Internet Advertising today and see what we can do for your business on Facebook.