If you’re a small business owner, you may be wondering if it’s a good idea to use Facebook ads as part of your digital marketing strategy. Do you get value for your money from Facebook ads? Is it worth investing in this platform, and using it to bring in more customers?
The answer is “yes!” Facebook marketing is one of the most cost-efficient ways to promote your product or service to your target audience. In this blog from Australian Internet Advertising, we’ll explain the basics about why Facebook offers such a good value on ads campaigns. Let’s get started.
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With Pay-Per-Click (PPC) Ads, You Only Pay When Customers Click On Your Ad
First, it’s important to understand the basics of ad spend on PPC ads. Facebook ads and other PPC platforms like Google Ads charge you only when a customer clicks on your ad. Showing your ads won’t cost a thing – you don’t pay just to host the ad, but only when a customer actually follows your call to action and clicks on the ad.
This means that Facebook ads cost less than some other types of advertising – such as a billboard or a newspaper ad, for example. Your brand and products or services will get in front of customers – and you’ll only need to pay when someone who is interested in what you have to offer clicks your ad.
Facebook Ads Are Cheaper On A Cost Per Click (CPC) Basis Compared To Google
The Google Ads platform is another powerful PPC ad platform – and we highly recommend that you use it alongside Facebook ads if you want to create a more complete digital marketing strategy.
However, if you choose only one platform, Facebook ads are a better choice if you’re on a tight budget. The Cost Per Click (how much you pay when a customer clicks one of your ads) for Facebook Ads tends to be cheaper than Google by a fair margin, so you will be able to do more with less using Facebook advertising.
That’s not all, though – it’s also easier to target the right people with Facebook Ads, which leads us into our next point.
You Can Target The Right Customers Easily With Facebook Audiences
Facebook has billions of users – and it knows a lot of information about each one. This is a huge benefit for advertisers, because it means that it’s easier to target a specific target audience.
For example, if you run a home renovation business in Sydney and you know that your ideal customers have a relatively high household income, live in the Sydney suburbs, have an advanced degree, and are between the ages of 34-65 years old, you can use Facebook Ads Manager to create ads and put them in the news feeds of users who meet these criteria.
That’s not all, either – you can even make custom audiences of past customers using their names, email address, and other personal information to target them with more of your ads.
Or, you can automatically generate a “lookalike audience” using Facebook using a custom audience. In this process, Facebook takes a look at your custom audience, then automatically generates a new list of customers who meet similar demographic criteria.
It’s Easy To Get Started & Run Facebook Ads On Your Own
The Facebook Ads platform is actually fairly simple to understand, and if you don’t want the help of a marketing agency, you can learn the ropes pretty quickly.
Facebook has a lot of tools that help educate you about the interface and the different types of ads available, as well as how to run effective ads that will help bring in more customers. If you’re on a “shoestring budget” when it comes to digital advertising, this is definitely a good thing!
Of course, you can also hire a marketing agency to help with Facebook Ads. This is a particularly good option if you’re busy with other tasks at your small business, and given the high ROI of Facebook ads, it’s definitely worth it to hire a pro like Australian Internet Advertising if you don’t have the time, knowledge, or desire to learn the Facebook Ads platform yourself.
There Are Many Different Types Of Ads Available On Facebook
This is another area where Facebook has an edge over some other PPC platforms like Google. There are a wide variety of different ads available, including standard image-based ads, “carousel” ads which can have different images or products, video ads, and more. You can click here to see a full list of these ad types from Facebook.
Depending on your marketing goals, you can use any of these ad types to appeal to customers and bring in more business. One of the most useful ad types available is the “Lead Ad,” which allows customers to enter their personal information, such as their name, email address, and phone number, directly into your ad on Facebook – and share it with your business.
Using this tool, you can generate leads directly from Facebook without customers having to visit your website. This reduces friction, and can help you bring in more leads, conversions, and sales.
Facebook Pixel Lets You Measure Conversion Rate & More On Your Website
If you’re using Facebook Ads, you can also use the Facebook Pixel. This is a little snippet of code that you put onto your website, and it allows you to get access to a wide variety of data about how your customers are interacting with Facebook and your website.
For example, the Facebook Pixel allows you to track the overall conversion rate of customers who visit your website from Facebook. This lets you track the effectiveness of your advertising plan and make adjustments to improve performance.
It also allows you to build targeted audiences based on people who have already viewed your ads – for example, you could create an audience that consists only of people who visited your website, but did not “convert” by entering their information, buying a product, or taking a similar action.
Then, you can “retarget” these people by serving them targeted ads. They’ve already clicked on your ad once – ad retargeting using the Facebook Pixel maximizes your ROI by ensuring you’re serving up the ad to someone who will be interested in what you have to offer.
Need Help With Your Facebook Ad Campaign? Turn To Australian Internet Advertising
If you need help with social media marketing, want to target people more effectively, and would like to ensure you’re showing your ads to the right customers? Australian Internet Advertising is here to maximize your return on investment.
We’re experts at Facebook ads, and we can help you manage your Facebook page, build appealing ads with the Facebook ads manager, and ensure that you reach the right customers – at the right time.
