By now you’re probably aware of the importance of a great host for your WordPress website. It’s an efficient way to ensure that your site loads quickly and that you deliver a proper user experience. However, that’s not all it takes to get at the top of search engines. There are numerous other factors that […]
After recently running a seminar covering some of the basics of internet marketing, I was surprised by how little the average Sydney business owner knows. I decided I would use the material for that seminar to offer a few insights for those of you that may be feeling a little overwhelmed by it all. This article will cover: […]
DON’T GET LEFT IN THE COLD WITH ONLINE MARKETING 1. Not targeted correctly People go online for a large variety of reasons. Because of this if you have a pay per click, social media or even SEO campaign that has not been targeted correctly, there is a good chance your campaign is going to fail. […]
“Design is not just how it look and feels, it’s also how it works.” (Steve Jobs) When building a website there are some fundamental key features that need to be adhered to. Keep it simple. The internet is all about convenience. Surfers do not want to have to think when looking for what they want. […]
In February 2015 Google made a stunning announcement that contained the following: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get […]
If you have any idea what the title of this blog even means then you are already on the right track in improving the performance of your online marketing campaign. A lot of business owners have a very limited understanding of the different types of internet advertising available to them. No doubt when approaching internet […]
In responsive web design, the breaking point is the value at which the website’s content and design will adapt to provide the best user experience to the visitor.
In the old days of the Internet, before smartphones and tablets became the norm, web designers created fixed width pages that worked on the common screen size back then (usually 1024 pixels wide by 768 pixels high.) As mobile devices became more and more common and users started to browse the web from their smartphones, […]