What is CPV for Facebook Video Ads

Of all the tools available in digital marketing, video routinely generates the best results. If a picture is worth a thousand words, then moving pictures obviously have an increased value, and many marketers jump at the opportunity to use this kind of medium in their campaigns, especially social media. It’s estimated that around 45% of Facebook audience members watch around …

Facebook Video Ads Best Practices for Successful Campaigns

One of the clearest trends for 2020 in digital marketing is that video content continues to rise as an engaging content format, bringing conversion rates unmatched by visual or text ads. Successful Facebook video ads campaigns are based on a good understanding on how paid ads work, how to create relevant video content and how to reach targeted audiences through …