Social Media

If you are a business with an online presence, then knowing at least some basics about social media marketing is a must. While some niche parts of the pop culture might label Facebook as being “outdated,” the reality is that the social media giant is still leading the market, with about 2.4 billion people using […]

When it comes to Facebook marketing, one-size-fits-all approach does not work. The only way to know which Facebook ads are going to work best for your business depends on your goals, your audience, and your unique business offerings. For the best results, the Facebook ad formats that are going to work best for your business […]

Most online advertising platforms don’t review every ad that marketers submit. But that’s not the case with Facebook. There are more than 2 billion users on the social media giant, so it’s no wonder that digital marketers want to make Facebook advertising work for their business. But disapproved ads are a failure to launch. Facebook […]

Social media isn’t necessarily a ranking factor. That means that then the search engines decide the search rankings, they don’t take social signals into account. But, these platforms help support an SEO strategy and improve its results.

Should you use Facebook Ads instead of Google Ads? The decision between using a paid search campaign with Google, or social advertising on their own platform can be difficult. The answer lies in what type of business you have and which one will provide better results for your company’s budget. We’ll look at the benefits […]

Facebook advertising is hard. Not only do you have to target the right audience and create an enticing ad copy, but you also have to estimate the budget and determine the right time to post your ads. Understandably, business owners are looking for every possible hack that could help them maximise their return on investment. […]

Social media platforms provide businesses with a lot of amazing opportunities to promote themselves, but none can compete with Facebook. Facebook is the global leader in terms of social media platforms, with around 2.7 billion monthly active users, not to mention celebrities, brands, organisations, and even governmental institutions.

Facebook Ads are a powerful tool for digital marketers, and many businesses rely mainly on social media advertising to boost their conversions. Understanding how to measure your return on investment (ROI) is crucial for maximising your ad performance and tailor your future campaigns. In the long term, making a habit out of measuring your Facebook […]