SEO

Whether social media affects SEO has been a long-debated subject in digital marketing. Back in 2014, Matt Cutts stated that social signals, such as the number of likes or followers a brand has on social media, do not influence a website’s SEO or rankings.

A website redesign is an exciting opportunity for many brands and business owners. Websites today often act as a representative of the company itself, and potential customers might not feel as comfortable bringing their business if the first thing they see is a landing page that looks like it was created back in the 90s.

If you have an online business or a blog, then you probably know by now that SEO is of the essence. If you’ve ignored this aspect of digital marketing so far, then it may be the reason behind your relatively poor performance. If you’ve been struggling to get it right but haven’t seen any significant […]

Google’s PageSpeed Insights tool can be very useful for measuring and improving your site speeds, page loading times, SEO, and conversion rates. Your Page Speed Score is an overall analysis of how quickly your page loads – and it works to analyse its loading time both on mobile devices and desktop devices. Faster loading times […]

Does the Title of an Image Directly Impact SEO? Image SEO has become more important than ever as image search has increased. Users do a lot more searches on their mobile devices and through their smart home/car systems, which is why voice search and image search are more and more necessary. For a business owner, […]

One of the most challenging things about SEO is that it requires constant tweaking. Either because Google is updating its algorithm or because you noticed a drop in rankings, you always need to keep an eye on your SEO strategy and make the necessary changes at the right time. But, with so many moving parts […]

Search engine optimisation is a lengthy process of making a website as friendly as possible both for search engines and users. One potential way marketers can assess what needs to be done comes in the form of an SEO tool. But what are these tools, and how exactly can they help website owners get a […]

For those of you who use digital marketing to promote your business or your personal projects, social media and SEO are most probably already part of your strategy. But have you ever thought about how they influence each other, and if they should be considered as interconnected methods, instead of two separate entities?

Local SEO is essential for any company looking to rank well in their niche. Whether you’re a small or large business, it’s important that your website be easily accessible and useful towards those who live nearby as well as passing through on route elsewhere throughout the day – which means everyone benefits from local search […]