An online portfolio is a good way to put your work out and attract potential clients. But, after you’re done with the site and you’ve uploaded your work, how do you get closer to your target audience?
Whether social media affects SEO has been a long-debated subject in digital marketing. Back in 2014, Matt Cutts stated that social signals, such as the number of likes or followers a brand has on social media, do not influence a website’s SEO or rankings.
Humans are highly visual creatures. We rely on visual cues to learn, communicate, and understand the world around us. Our brains process images faster than words and studies have shown that we are able to remember more than 2,000 pictures with 90% accuracy. It’s no secret that Google is trying to offer the best experience […]
There are a lot of conflicting ideas when it comes to keywords. Some SEO professionals (Australian Internet Advertising included) think that other metrics play a far greater role in improving your page ranks than a few key phrases. Others place more emphasis on the value of keywords and argue that the keyword phrases with a […]
An SEO marketing campaign seems like a great investment. You can work with an expert SEO expert developer to optimize your website, target keywords, build a better user experience, and rank higher on Google. That sounds great! But how long do you need SEO for? When can you stop your project, say goodbye to your […]
Here’s the honest truth about how useful is Google’s reverse image search: A lot of folks reckon that simply having a great product or service is enough. They think, “if I’ve got something good on offer, people will naturally find me”. If only it were that straightforward… To be successful in leveraging digital tools for […]
The realm of digital marketing is incredibly complex and ever-changing. Take Search Engine Optimisation (SEO) as an example. A few years ago, cramming as many keywords as possible in your content was considered a good SEO strategy. Nowadays, this practice will affect your search rankings and get you on Google’s “naughty list.” If you’ve paid […]
It’s not an exaggeration to say that SEO is not only an online business’s best friend but also its boss. There is no other way to get at the top of the search engine results and reach your target audience than SEO. But SEO is not something you learn overnight. And, even when you do […]
As experts in digital marketing, meeting our clients’ expectations is part of our high-quality service. But this sometimes means shedding light on what we can actually do, and what is realistic to expect from a strategy or a service. Search engine optimisation is often misunderstood and this leads to disappointment, as business owners are eager […]