Category Archive

Below you'll find a list of all posts that have been categorized as “PPC”

internet marketing
August 5, 2017

How to Engage Online Visitors without Being Pushy

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Picture this: you’re nose-deep in a captivating article when a pop-up interrupts your reading. Or, you just landed on a new website and you are greeted by an arsenal of ads.

If you are anything like us, you probably close them immediately without even reading or looking at them. After all, ads are extremely annoying, right?
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From Discovery to Conversion: How to Use Customer Behavior to Predict Their Actions
July 28, 2017

From Discovery to Conversion: How to Use Customer Behavior to Predict Their Actions

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Imagine having a magic crystal ball that tells you exactly who’s going to buy what and when. Not only that you would be able to deliver personalized experiences, but you will also maximize your internet marketing efforts.

Unfortunately, this magic tool doesn’t exist – not in this form, at least.
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Google Adwords Tips | 3 Reasons Why You're Wasting Your Money On Google Adwords
July 18, 2017

3 Reasons why you’re wasting your money on Google Adwords

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Have you ever wondered why your campaign suddenly stopped producing the sales or inquiries it used to, even though you’re still paying the same amount to Google for your ads?

Sometimes we try to justify the amount of money we spend on ad words. “oh well, we did get that big client 6 months ago” or “we still get the call here or there”.

The unfortunate truth, the hard pill to swallow, is that your money is probably being wasted.
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May 9, 2017

Google AdWords Pay Per Click

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Advertising on Google through their PPC platform can be daunting, time-consuming and expensive. But when it is done correctly can be very rewarding.

If you have the time and find yourself thinking about setting up and running your own Google AdWords Pay Per Click campaign for your business, the tips below might help.

The set up:

  1. Cost Per Click and Daily Budgets
  2. Text and Banner Ads
  3. Cost Per Click and Daily Budgets. How much you spend and where is the most important aspect of your Adwords campaign.

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Online Marketing Sydney | Internet Marketing Sydney | Australian Internet Marketing Seminar
July 13, 2016

Internet Marketing Sydney

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After recently running a seminar covering some of the basics of internet marketing, I was surprised by how little the average Sydney business owner knows. I decided I would use the material for that seminar to offer a few insights for those of you that may be feeling a little overwhelmed by it all.

This article will cover:

  • Google Advertising Basics
  • SEO Basics
  • Website Marketing tips

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3 Reasons Why Online Marketing Campaigns Fail | AIA
June 14, 2016

3 Reasons Why Online Marketing Campaigns Fail

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3 Reasons Why Online Marketing Campaigns Fail

1. Not targeted correctly

People go online for a large variety of reasons. Because of this if you have a pay per click, social media or even SEO campaign that has not been targeted correctly, there is a good chance your campaign is going to fail.
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Google Updates to Local Ads | Australian Internet Advertising | Google Maps Ads
June 3, 2016

Google Updates to Local Ads

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Google has recently made changes to the way ads are displayed in Google Maps.

Google Maps is no longer considered a search partner and has been incorporated into the Google search network.

This means that if  your account is set to Google Search Partners then your ads may no longer be eligible to be displayed in google maps. Ads with location extensions will now be displayed in local finder results for campaigns set to run only on the Google search network.
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