Online marketing has become paramount for every business owner that wants to thrive in the digital age. Companies dedicate copious amounts of time and money to develop their customers’ online personas, investing in numerous online marketing channels that revolve around content, search engine optimization (SEO), Pay Per Click (PPC) campaigns, and Social Media.Adwords, PPC
There seems to be a lot of confusion about SEO and what it can do. One common misconception that a lot of small businesses make is assuming that if you use AdWords advertising, then your SEO ranking will automatically increase. Most of them believe that if you pour your money into a search engine’s advertising platform (Google AdWords in this case), then the organic rankings of your page will increase significantly.
Well, that’s not the way digital marketing works.Read MoreAdwords, PPC, SEO
There’s a strange misconception that AdSense and AdWords can never mix. After all, the first is for driving targeted traffic to a landing page on a pay-per-click model, while the latter is for sharing advertising revenue by hosting adverts or other content on a platform. They’re two tools made for different departments, right?
Not quite. Google AdWords may be primarily used by advertisers, while AdSense remains a trick up publishers’ sleeves, but nobody ever said the two couldn’t live in harmony in the same world. This article will let you know exactly how that can work for your business.Adwords, PPC
A lot of small businesses get Google AdWords, and SEO mixed up. They assume that since they are paying Google a lot of money, then their organic rankings will boost. Or that if they focus on SEO’s best practices, then their ads will gain a better position in organic search results.
Let’s try to shed some light on this topic. While it’s true that there is a correlation between AdWords advertising and ranking, it’s not exactly what you imagine. Paid search has no direct influence on your SEO ranking.Adwords, PPC, SEO
No matter how you feel about digital marketing, you know this fact to be true: your business won’t succeed if it doesn’t have a powerful and constant online presence. In this day and age, consumers research brands and products online first, and only after that they visit their store.
More often than not, they don’t even take this simple step and choose the businesses that allow them to shop from the comfort of their home and only with a few taps on their mobile devices.Adwords, PPC
Google marketing is such a complex endeavor that even if you were to neglect all other responsibilities and focus on pay per click campaigns alone, you would still have trouble keeping up with all the requirements. Take it from someone who’s been in the trade long enough to understand how competitive and demanding this online marketing segment can be.Adwords, PPC
When you’ve read this detailed article you will be able to complete all of the steps required to effectively manage a Google AdWords Campaign.
As a business owner, when investing in an Ad Words campaign, or any online marketing, it’s important to remember that Ad Words is an advertising tool. Before you can advertise you need a marketing strategy.
The marketing strategy will be the main aspect of what will make or break the success of your campaign.
With a powerful marketing strategy, you will have a clear understanding of:Adwords, PPC
Imagine a situation where you have been getting leads from your AdWords campaign and your conversion rate has been constant for the past several months. Until one day, that same campaign that has been the lifeline of your business, providing you with the jobs you need to keep things running, suddenly stopped working. You leave it alone for that day, thinking it’s just one bad day. But every day starts turning into one bad day after another. You spend the same amount of money, if not more, but you no longer get anything out of it.Adwords, PPC
When it comes to growing a business online, SEO is the go-to strategy. High-quality content and links can ensure that your website will rank high in Google search and get you qualified traffic from people that are truly interested in your products or services.
While SEO is one of the most profitable ways of growing a small business, it’s also a long-term strategy. In other words, it takes time to see a significant return on your investment.
So, what can you do when you need to scale your business quickly?Adwords, PPC
It’s a question that seems to be on every small business’ owner mind – how much will a campaign with Google AdWords cost you? More than that, when you crunch the numbers and analyze the results of your PPC campaign, will your efforts be profitable?
The answer to this question is not as easy as we’d like. Here’s the thing: the profitability of your pay per click campaign depends on a variety of factors. Your daily budget and your average cost per click will vary greatly based on your industry, your audience, and the popularity of your products or services. Therefore, if you want to know how much money you should put aside, you’ll need to plan everything carefully.Adwords, PPC