A lot of small businesses get Google AdWords, and SEO mixed up. They assume that since they are paying Google a lot of money, then their organic rankings will boost. Or that if they focus on SEO’s best practices, then their ads will gain a better position in organic search results.
Let’s try to shed some light on this topic. While it’s true that there is a correlation between AdWords advertising and ranking, it’s not exactly what you imagine. Paid search has no direct influence on your SEO ranking.Adwords, PPC, SEO