It’s quite frustrating, isn’t it? The world is at your fingertips, yet connecting with your audience is becoming increasingly difficult. Reports show that the number of internet users that will install ad blockers will increase steadily. And, that’s not all. Aware of the money influencers get paid to promote certain products or services, consumers are losing their trust in social media advertising too.PPC
Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it.
We are talking here about the Adwords Quality Score, which may leave a lot of people scratching their heads. Most of us know what it means (it’s like a grade our ads receive, ) and that it can decide how our ads will perform, but do you know the full story?Read MoreAdwords, PPC
How many times have you gone to a business website and been ready to buy right then and there? Internet marketing is kind of like dating. When you meet someone for the first time, you aren’t ready to marry them yet. Consumer surveys have found that around 90% of website visitors are not prepared to buy the first time they visit a business website.Read MoreAdwords, PPC
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two.
But that’s not the case, not by a long shot.Read MorePPC, SEO
The world of internet marketing can be a bit confusing to someone who is just getting started. All those acronyms, such as SEO, PPC, CPM, CPC, RTB, and CR can get pretty annoying pretty fast, especially if you’re not used to the jargon and want things explained in plain English.
But, if you want to get your site to rank high in Google search results and drive qualified traffic to your website that you can then nurture and turn into leads, then you better get used with the ridiculous number of marketing acronyms.Read MorePPC
When it comes to search engine advertising, pay-per-click (PPC) is perhaps one of the most effective ways of putting your business in front of the right audience and getting qualified traffic. Sure, SEO, content marketing, and other search marketing techniques are still necessary, but most of them take time to show results. PPC advertising, on the other hand, is quick and effective – that if you know how to implement it correctly, of course.Read MorePPC
How can a small business compete with the big wolves?
That’s simple: you invest in digital marketing.
You know that if you want to remain relevant in this overly connected world, then you need to invest in proven online advertising techniques. And, you know that pay-per-click (PPC) advertising is one of the most efficient ways of growing a business. As a small business owner, you’ve probably seen others use PPC marketing with great results. But, while you recognize PPC advertising potential, you still have your doubts.PPC
It’s a question that, curiously enough, presents itself quite a lot: what is online marketing? The simple answer would be that it’s a way for brands, companies, and businesses to reach new audiences and grow their profits.
It’s a strategy or an ensemble of tools that in today’s world, which is dominated by the internet, can’t be absent. You need the best online marketing strategies to build your image, gain exposure, promote your products or services, drive traffic to your website and convert visitors into loyal customers.Adwords, PPC, SEO, Web Design
If you’ve been trying to grow your small business, then you should be aware of the potential pay-per-click advertising holds. Unlike search engine optimization or social media marketing that take a lot of time to show results, PPC can help you put your business in front of the right audience and get qualified traffic and leads to your website quickly and effectively.Adwords, PPC