google adwords

Can AdWords Make You Money? Yes! Here’s How!

Getting started with Google AdWords is an exciting process. Anxiety, hope, and especially fear are some of the emotions that dominate your state of mind as you’re about to click the Enable button. Will this work? Is Google advertising going to help me increase my customer base and generate more revenue or will it break the bank with no real …

Can Adwords Help SEO

Can AdWords Help SEO?

Whether you’re a small business or a large corporation; or if you’re a niche company or one that targets a wide audience. One thing remains true regardless of your industry: you need a sound digital marketing strategy to build awareness about your company, promote your products or services and increase your sales. That includes SEO, pay-per-click advertising, content marketing, and …

internet marketing

How to Engage Online Visitors without Being Pushy

Picture this: you’re nose-deep in a captivating article when a pop-up interrupts your reading. Or, you just landed on a new website and you are greeted by an arsenal of ads. If you are anything like us, you probably close them immediately without even reading or looking at them. After all, ads are extremely annoying, right? So, why are you …

From Discovery to Conversion: How to Use Customer Behavior to Predict Their Actions

Imagine having a magic crystal ball that tells you exactly who’s going to buy what and when. Not only that you would be able to deliver personalized experiences, but you will also maximize your internet marketing efforts. Unfortunately, this magic tool doesn’t exist – not in this form, at least. But, that doesn’t mean that you can study your customers’ …

Google Adwords Tips

3 Reasons why you’re wasting your money on Google Adwords

Have you ever wondered why your campaign suddenly stopped producing the sales or inquiries it used to, even though you’re still paying the same amount to Google for your ads? Sometimes we try to justify the amount of money we spend on ad words. “oh well, we did get that big client 6 months ago” or “we still get the …

Google Adwords Pay Per Click

Advertising on Google through their PPC platform can be daunting, time-consuming and expensive. But when it is done correctly can be very rewarding. If you have the time and find yourself thinking about setting up and running your own campaign for your business, the tip below might help. The set up: Cost Per Click and Daily Budgets Text and Banner …

Online Marketing Sydney

Internet Marketing Sydney

Internet Marketing Sydney After recently running a seminar covering some of the basics of internet marketing, I was surprised by how little the average Sydney business owner knows. I decided I would use the material for that seminar to offer you a few insights for those of you that may be feeling a little overwhelmed by it all. This article …

Information Session on Website, SEO and Google tips for your beginners.

Are you like many Australian businesses owners wondering how you can get more out of your website or online marketing efforts? Here at AIA we have learnt some effective and practical techniques that can easily be implemented by anyone with the most basic of computer skills. We’d like to share some of these tips with you, obligation free. When? 3pm …

Left in the cold

3 reasons why online marketing campaigns fail

DON’T GET LEFT IN THE COLD WITH ONLINE MARKETING 3 reasons why online marketing campaigns fail 1. Not targeted correctly People go online for a large variety of reasons. Because of this if you have a pay per click, social media or even SEO campaign that has not been targeted correctly, there is a good chance your campaign is going …