Category Archive

Below you'll find a list of all posts that have been categorized as “PPC”

What is pay per click
March 13, 2018

What Is Google Pay-per-Click?

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The world of internet marketing can be a bit confusing to someone who is just getting started. All those acronyms, such as SEO, PPC, CPM, CPC, RTB, and CR can get pretty annoying pretty fast, especially if you’re not used to the jargon and want things explained in plain English.

But, if you want to get your site to rank high in Google search results and drive qualified traffic to your website that you can then nurture and turn into leads, then you better get used with the ridiculous number of marketing acronyms.Read More

Pay Per Click Sydney
March 13, 2018

What Does Pay-Per-Click Mean?

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When it comes to search engine advertising, pay-per-click (PPC) is perhaps one of the most effective ways of putting your business in front of the right audience and getting qualified traffic. Sure, SEO, content marketing, and other search marketing techniques are still necessary, but most of them take time to show results. PPC advertising, on the other hand, is quick and effective – that if you know how to implement it correctly, of course.Read More

Pay Per Click
March 13, 2018

Does Pay-Per-Click Work?

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How can a small business compete with the big wolves?

That’s simple: you invest in digital marketing.

You know that if you want to remain relevant in this overly connected world, then you need to invest in proven online advertising techniques. And, you know that pay-per-click (PPC) advertising is one of the most efficient ways of growing a business. As a small business owner, you’ve probably seen others use PPC marketing with great results. But, while you recognize PPC advertising potential, you still have your doubts.

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adwords
February 21, 2018

Can You Target Google AdWords by Location?

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Google AdWords is perhaps one of the most effective tools for growing a business. If you know how to use it correctly, then you can expand your reach, drive qualified traffic and leads to your website, and gain a significant return on your investment.

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online marketing
February 15, 2018

What’s Online Marketing?

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It’s a question that, curiously enough, presents itself quite a lot: what is online marketing?  The simple answer would be that it’s a way for brands, companies, and businesses to reach new audiences and grow their profits.

It’s a strategy or an ensemble of tools that in today’s world, which is dominated by the internet, can’t be absent. You need the best online marketing strategies to build your image, gain exposure, promote your products or services, drive traffic to your website and convert visitors into loyal customers.

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adwords agency sydney
February 14, 2018

How Much Will Google AdWords Cost Me?

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If you’ve been trying to grow your small business, then you should be aware of the potential pay-per-click advertising holds. Unlike search engine optimization or social media marketing that take a lot of time to show results, PPC can help you put your business in front of the right audience and get qualified traffic and leads to your website quickly and effectively.

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adwords sydney
February 13, 2018

Will Google AdWords Help My Business?

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Online marketing has become paramount for every business owner that wants to thrive in the digital age. Companies dedicate copious amounts of time and money to develop their customers’ online personas, investing in numerous online marketing channels that revolve around content, search engine optimization (SEO)Pay Per Click (PPC) campaigns, and Social Media.

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Adwords adn SEO
February 11, 2018

Will AdWords Help My SEO?

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There seems to be a lot of confusion about SEO and what it can do. One common misconception that a lot of small businesses make is assuming that if you use AdWords advertising, then your SEO ranking will automatically increase. Most of them believe that if you pour your money into a search engine’s advertising platform (Google AdWords in this case), then the organic rankings of your page will increase significantly.

Well, that’s not the way digital marketing works.Read More

adwords sydney
February 11, 2018

Can I Use AdWords for My AdSense Site?

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There’s a strange misconception that AdSense and AdWords can never mix. After all, the first is for driving targeted traffic to a landing page on a pay-per-click model, while the latter is for sharing advertising revenue by hosting adverts or other content on a platform. They’re two tools made for different departments, right?

Not quite. Google AdWords may be primarily used by advertisers, while AdSense remains a trick up publishers’ sleeves, but nobody ever said the two couldn’t live in harmony in the same world. This article will let you know exactly how that can work for your business.

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SEO Sydney Adwords
February 11, 2018

How Will AdWords Help SEO?

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A lot of small businesses get Google AdWords, and SEO mixed up. They assume that since they are paying Google a lot of money, then their organic rankings will boost. Or that if they focus on SEO’s best practices, then their ads will gain a better position in organic search results.

Let’s try to shed some light on this topic. While it’s true that there is a correlation between AdWords advertising and ranking, it’s not exactly what you imagine. Paid search has no direct influence on your SEO ranking.

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