By now, you’re probably well aware of the benefits Google AdWords account can bring. Reports have shown that businesses make an average of $2 for every dollar invested. That’s not bad at all.
However, the essential condition for this return on investment is that you create a sound strategy and set your search terms and display network ads correctly.
But, how can you do all that?
You’ve selected a list of relevant keywords and grouped them based on your audience’s search intent. You’ve worked hard to create compelling ad copy and optimized it to perfection.
Everything is in order, and you are now eager to launch your Google AdWords account.
You hit the activate button, and then you wait, and you wait, and then you wait some more. In spite of your best efforts, you see no clicks, no impressions, and no action.
Getting started with Google AdWords is an exciting process. Anxiety, hope, and especially fear are some of the emotions that dominate your state of mind as you’re about to click the Enable button.
Will this work? Is Google advertising going to help me increase my customer base and generate more revenue or will it break the bank with no real results to show for in the end? These are all valid questions every small business owner asks himself as he’s embarking on this new and exhilarating process.
Whether you’re a small business or a large corporation; or if you’re a niche company or one that targets a wide audience. One thing remains true regardless of your industry: you need a sound digital marketing strategy to build awareness about your company, promote your products or services and increase your sales. That includes SEO, pay-per-click advertising, content marketing, and social media advertising.
In the hands of those who know what to do with it, big data can be a gold mine.
But, here’s the problem: all data isn’t created equal. Not every fact you collect about your prospects is helpful or relevant. Some data, in fact, can kill your sales quicker than you can say “byte.” And, what’s worse is that you won’t even realize it.
Picture this: you’re nose-deep in a captivating article when a pop-up interrupts your reading. Or, you just landed on a new website and you are greeted by an arsenal of ads.
If you are anything like us, you probably close them immediately without even reading or looking at them. After all, ads are extremely annoying, right?
Imagine having a magic crystal ball that tells you exactly who’s going to buy what and when. Not only that you would be able to deliver personalized experiences, but you will also maximize your internet marketing efforts.
Unfortunately, this magic tool doesn’t exist – not in this form, at least.
Have you ever wondered why your campaign suddenly stopped producing the sales or inquiries it used to, even though you’re still paying the same amount to Google for your ads?
Sometimes we try to justify the amount of money we spend on ad words. “oh well, we did get that big client 6 months ago” or “we still get the call here or there”.
The unfortunate truth, the hard pill to swallow, is that your money is probably being wasted.