Video content is taking over the world. Recent reports show that YouTube accounts for 11.4% of worldwide downstream traffic by megabytes. And, its influence and prominence don’t stop there. It’s the channel that helps musicians get their first big break (see Justin Bieber, ) comedians launch their TV career (see Lily Singh, ) and unknown artists break every record imaginable (see Psy’s hit Gangnam Style.)Read MoreAdwords
We run a lot of Google Adwords campaigns for our clients, and one of the most common questions they ask us after a campaign goes live is: “why can’t I see my ads in the search results?”
Understandably, they may think something’s wrong. However, don’t panic if this is the case for you. Not seeing the ad live from your personal AdWords account doesn’t necessarily mean they aren’t working.Read MoreAdwords
Consumers nowadays want instant gratification. They turn to their mobile devices whenever they need something and expect to find a solution to their problem within seconds. If they are hungry, food delivery services that promise hot food in under 30 minutes are just one click away. If they want to book a flight to an exotic destination, they can do it from their phones on their way to work.
Those using Google AdWords, or Google Ads as they are now called, know that this tool offers some pretty comprehensive insights into all your efforts.
Advertisers have the option of tracking the performance of all their campaigns. But, unless you understand exactly what the numbers express, you can’t actually truly benefit from these perks.Read MoreAdwords
A lot of our clients are a bit wary about Google advertising. And, understandably so: it is by far one of the most complex forms of online marketing, one that can quickly lose you a lot of money if you don’t know what you are doing and how to use it. Other small business owners, on the other hand, are ready to spend big on a Google AdWords campaign, hoping that it will skyrocket their bottom line. It doesn’t work like that either.Read MoreAdwords
Forget for a second that you are a small business owner, and think of yourself as a consumer, one that needs a particular product or service. What do you do to find it?
You’ll probably go to Google and type it in. Then, in less than a second, you have a list of multiple websites that have the thing you need. After that, you can start shopping around until you find the one business from which you’ll buy something.Read MoreAdwords
The world of online advertising can be very difficult to grasp if you’re only now starting. It’s quite an intricate ecosystem with a vast range of tools available that can confuse even expert advertisers. Yes, even knowing a few things about pay per click advertising won’t guarantee incredible results if you don’t also understand the principle behind everything.Read MoreAdwords
Picture this: it’s a hot summer day when your air conditioning unit suddenly breaks. What’s the first thing you do? Well, you probably have a look at it and try to figure out what went wrong and how you can fix it. But, once you realize that you know nothing about AC units, you probably pick up your phone and look for an HVAC repair service in your area.Read MoreAdwords
At this point, we essentially use Google products roughly every single day. The search engine alone processes over 40,000 queries every second on average, and that’s just how many people turn to Google to answer their most pressing questions. Add to these numbers the number of Gmail, Google Play, Maps, YouTube, the Android operating system, or other types of Google products, and the conclusion is this: Google is everywhere and it’s our primary source for everything digital.Adwords