They say “email is king,” but they should probably give the crown to Google. Thanks to Google’s flagship digital advertising enterprise, Google AdWords, an entire industry has been created. Keyword phrases like “AdWords consultant” go for more than 30 dollars per click for a reason, and it’s because so many people are using AdWords. It’s one of the most effective ways to grow your business online. The average company that invests 1 dollar in AdWords campaigns will see 2 dollars back in revenue. So, it’s safe to say that Google is King. Google owns and operates one of the largest display networks in the world, allowing you to get your product or service in front of 80% of the world’s internet users.Adwords
92% of potential customers who visit a website for the first time are not ready to buy from that business. It makes sense. Wooing a targeted audience member is kind of like dating. No one wants to get married on the first date, and consumers typically don’t want to part with their hard-earned cash when they first visit your site. So, if only about 8% of website visitors are ready to buy the first time they click on your landing page or product page, what’s a business to do to increase their conversion rate? Remarketing campaigns and retargeting campaigns are some of the most effective ways to entice those previous website visitors into making a purchase. Here’s how you can create killer Google remarketing ads to increase your conversions and sales numbers.Adwords
When it comes to advertising, you ideally want a sure-fire way to reach the right people that would respond positively to what you’re offering. Well, if we’re talking Google Ads, this may very well be possible with something called price extensions.
If you’re interested in finding out more about price extensions and how they can help your business, this guide is exactly what you need.Adwords
Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (formerly known as Adwords), where marketers can combine the two and truly boost their business’ profile.
Yet we see so many of our clients thinking these two great features from Google don’t really need to interact. But if you merge them and let them help each other, your results can be truly fantastic.
And that’s what we’d like to talk about in this post.Read MoreAdwords
We’ve said it before, and we’ll say it again: nothing really counts in digital marketing unless you track conversions. How else do you truly know how your marketing efforts are doing? Hoping for the best? That never pans out.
And that’s exactly what you should be doing with your Google Adwords efforts: plan, prepare, see how well they’re doing, and adjust. One way to do it is through Google Tag Manager, which is what we’ll focus on in this article.Read MoreAdwords
Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it.
We are talking here about the Adwords Quality Score, which may leave a lot of people scratching their heads. Most of us know what it means (it’s like a grade our ads receive, ) and that it can decide how our ads will perform, but do you know the full story?Read MoreAdwords, PPC
How many times have you gone to a business website and been ready to buy right then and there? Internet marketing is kind of like dating. When you meet someone for the first time, you aren’t ready to marry them yet. Consumer surveys have found that around 90% of website visitors are not prepared to buy the first time they visit a business website.Read MoreAdwords, PPC
You work tirelessly to create a product that meets your audience’s needs and helps them solve a problem. Your website is all set up, your social media is up and running, and you are ready to conquer the world. You launch with excitement and…crickets. You have to scroll all the way to the seventh page of search results to find your website. You know online marketing is a slow process and you are in for the long run. You’re creating quality content, optimizing your pages, and engaging with the few readers you have hoping to move up the Google ladder. Read MoreAdwords