Internet Marketing Sydney

July 13, 2016

Internet Marketing Sydney

After recently running a seminar covering some of the basics of internet marketing, I was surprised by how little the average Sydney business owner knows. I decided I would use the material for that seminar to offer a few insights for those of you that may be feeling a little overwhelmed by it all.

This article will cover:

Google Advertising Basics
SEO Basics
Website Marketing tips

Adwords, PPC, SEO, Web Design

June 14, 2016

3 Reasons Why Online Marketing Campaigns Fail

William Polson Comments are off

DON’T GET LEFT IN THE COLD WITH ONLINE MARKETING

3 Reasons Why Online Marketing Campaigns Fail

1. Not targeted correctly

People go online for a large variety of reasons. Because of this if you have a pay per click, social media or even SEO campaign that has not been targeted correctly, there is a good chance your campaign is going to fail.
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Adwords, PPC, SEO, Web Design

June 3, 2016

Google Updates to Local Ads

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Google has recently made changes to the way ads are displayed in Google Maps.

Google Maps is no longer considered a search partner and has been incorporated into the Google search network.

This means that if your account is set to Google Search Partners then your ads may no longer be eligible to be displayed in google maps. Ads with location extensions will now be displayed in local finder results for campaigns set to run only on the Google search network.
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Adwords, PPC, SEO

Google Rating

4.5

Australian Internet Advertising

Brett Cooper

08:56 07 Jun 18

I have been in business on my own for 19 years. My old fashion advertising gradually stopped working. Billy contacted me via email and upon speaking with him and his colleagues I decided to give them a go. I have received more genuine work leads than ever for a lot less than my original spend on advertising. The internet is not my strong point , Billy and his crew have taken care of everything. Thanks for all your work Brett Cooper North coast claddingread more

Aakash Zaveri

11:07 12 Jun 18

AIA has a great team to support you in all your digital marketing aspects. They have really good customer service.

Joshua Gladwin

07:04 27 Mar 18

Thanks guys. Your highly skilled approach and fast responsiveness resulted in a successful Google ad-spend campaign. Thanks so much for your help. We can't wait to use you for our SEO work.read more

Steven Kugel

02:08 25 May 18

I have marketed my business on the internet for about 12 years now. Over the years, I’ve learnt this industry offers great potential for all businesses but it tends to be full of big talkers and black magic specialists. These people can cost you a lot of money, and cause long term damage to your brand with Google and other platforms. Recently, being dissatisfied with my a provider who again promised the world, I went looking for another Company to provide the winning formula. As always, I ran into the big talkers and spin merchants who promise a lot but deliver very little. Then I found Billy. I liked him over the phone so I decided I would meet him at his office. When I walked in, I noticed Billy had a modern, tidy and orderly office with a number of people hard at work for their clients. I then sat with Billy in front of his computer and he then took me through the systems available to him and how he goes about improving results. He seemed confident that I could achieve a better return on our marketing spend but he made no big promises. He only proposed a common sense, measured and methodical approach and so I went for it. One of the best things Billy said to me was that with other companies, a monthly fee would only buy a certain number of man hours – then work would stop. Billy said he would spend as much time as was required to improve my results. And he has been true to his word. He has spent a considerable time on our campaigns and had already produced terrific results within the first two months with far more clicks at a far lower cost. We are now overrun with work – which is a different but far better problem to have. Not only has Billy worked the file, but he calls me regularly to let me know what’s working and producing results and what’s not. He then gives me alternate courses of action available. For instance, our first Facebook first strategy didn’t appear to be working as hoped so discussed that with me and we changed course. That change had the effect of reducing his monthly fee by half! Who does that?? Honesty and competence – a very rare mix but very much admired and appreciated. I commend Billy to anyone. Regards, Steven Kugel The Insolvency Expertsread more

Ainsley Poulos

23:01 05 Feb 18

Very happy with the results. Consistent and reliable. Also the customer service is really great.

Murray Roach

22:29 19 Jul 18

Billy and his team are a pleasure to work with. Very professional and helpful. Would definitely recommend this business to others.read more

Rob Bult

11:38 03 Aug 18

Billy and his team have been fantastic so far. We have a lot more to do and Im confident that they are the right team to do it, So far my ROI from Google adds run by AIA is 10 x my outlay and Im very happyread more

Mark Weir

01:21 10 Aug 18

My company has used several "big" names in the industry for AdWords management over the past several years, however our growth remained minimal. Enter AIA and Billy Polson, by the end of our second month with them all metrics were up including the most important one, sales which grew over 22% month on month. The icing on the cake was the cost of conversion actually decreased, making the campaign even more profitable. (Every $1 spent returned around $4 in sales). At the time of writing these types of results show very sign of continuing. Personally I appreciate Billy's style. He will always take the time to talk me through the campaign strategy and is proactive in calling to discuss opportunities that he feels will continue to accelerate sales. Based on the results and personal care AIA delivers I would have no hesitation in recommending them to someone looking for sale growth and improved return on investment from their AdWord spendread more

Zaks Render

01:20 10 Aug 18

I would highly recommend Australian Internet advertising to anyone who is looking into a SEO and google adwords campaign. I have had a lot of interest and conversions for my business. This has been a real boost for my business and I’m extremely happy with all the work that I’ve had opportunities with!!!. There has been a massive improvement in my business! I had inquired with many company’s for advertising and SEO but I was never really sure, until I spoke with Billy Polson from Australian internet Advertising. He made everything so clear and understandable, and has stepped me through the whole process. I am very glad I used you guys,would recommend 100%. Thanks againread more

john sosinka

03:49 15 Aug 18

These guys are really good - they helped increase my adwords presence and conversions, plus saved me money while doing it. Definitely give them a chance.read more

Brendan Maclean

07:50 20 Aug 18

I signed up with Billy Polson from AIA to build a website and run some Facebook ads. I was apprehensive initially as it was a new business and I didn't want to burn valuable capitol without getting a return. It was crucial that this campaign worked for me. Billy and his team built the site in no time and the campaign has been extremely effective. I currently am getting over 11 X return on my investment, have hired 2 people and moved to a larger office! I highly recommend these guys for anyone wanting to grow their business with a reliable stream of leads.read more

Conrad Stark

06:15 14 Sep 18

After advertising with old fashioned methods for over 10 years they weren't getting me the results i needed anymore. I tried a few different adwords agencies to run my google ads but found that thye all made big promises and rarely delivered anything all that great. AIA, Billy and his team ahve been fantastic. Currently I am getting 13 X the return on my investment in Google advertising and highly recommend them!read more

Lawrence Debono

01:38 17 Sep 18

got a great return on my investment with these guys since we started up with them ... always helpful nothing to hardread more

David Mayman

06:28 17 Sep 18

AIA helped us with our Facebook campaign for a new flight school. They were able to achieve a cost per lead of about one third when compared to the previous agency we were working with. We continue to work with AIA on all our digital campaigns and I highly recommend them.read more

Grant Ure

04:28 20 Nov 18

Wholeheartedly recommend the team at Australian Internet Advertising. As a startup firm with few resources, AIA helped us enormously with our website and email hosting and general brand awareness. They have a talented team of web designers who can turnaround changes quickly. The team on the helpdesk are great... problem resolution is fast and effective.read more

Gina Lofting

01:35 12 Feb 19

Wonderful service and quick to organise domain name and website, Thank you for excellent advise.

Vitaliy Gorb

06:07 21 Mar 19

These guys are magicians! I was getting maybe 2 or 3 leads per day max. After AIA took over it took a week or so but now I'm getting 10 or more per day! Yesterday I got 12 leads. One of the Google campaigns had a cost per conversion of $8.00. I highly recommend them.read more

michael stewart

05:45 25 Mar 19

Heidi has been outstanding highly recommend

Tony Herbert

00:29 02 Apr 19

Very happy I found these Guys!!!! They did a few small tweaks on our online presence, and as a result I'm getting twice as many customers than before... Highly recommended!!!read more

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