Category Archive

Below you'll find a list of all posts that have been categorized as “Adwords”

What to do When Your Google Ads Campaign Doesn’t Work
August 22, 2019

What to do When Your Google Ads Campaign Doesn’t Work

Comments are off

When you’re new to the world of digital marketing, the options for getting your products and services in front of a target audience can be overwhelming. You can do social media marketing, content marketing, and email marketing. For business owners and advertisers, figuring out how each of these techniques works and fit into a broader digital marketing scheme is overwhelming. Luckily, paid search campaigns are one of the quickest lead generation tools on the market, and getting started isn’t that difficult or expensive.

Google Adwords allows marketers to get their unique offerings in front of millions of potential customers, all with the click of a few buttons. The search network on Google is the largest in the world, capturing close to 90% of all internet viewers searches. But while it may seem pretty straightforward to write compelling ad copy and launch Adwords campaigns, a lot of things can go wrong. If viewers don’t click on your ad and convert to a sale, you’ll waste precious ad spend. Here’s what you can do if your current Google Ads campaign doesn’t work.

Read More

What is Google Ads Parallel Tracking
August 22, 2019

What is Google Ads Parallel Tracking

Comments are off

Time is of the essence when it comes to successful internet marketing campaigns, and netting increased conversion. Internet users can’t stand to wait, not even a second. According to recent Google surveys, even a one-second increase in page load time can decrease website conversions by up to 20%. Offering a faster load time and better user experience for website visitors is crucial to maintaining a competitive edge in the world of internet advertising.

What’s Google done with this information on conversion rates and load time? They’ve unveiled new tools like Accelerated Mobile Pages, PageSpeed Insights and Google Parallel Tracking. Google Parallel Tracking became a required feature for all Google ads accounts last fall.

Read More

Why Aren’t My Google Ads Showing
August 21, 2019

Why Aren’t My Google Ads Showing

Comments are off

If you want your business’s unique offerings to show up in front of customers, then it makes sense to have your ads display on one of the largest advertising platforms in the world. Ads that show up on the Google Display Network will be seen by up to 90% of the global internet users. And one of the best things about Google AdWords is that the platform gives you a ton of options when it comes time to show your ads to targeted customers.

You spend time, money, and effort to get your pay-per-click AdWords account set up, keywords loaded, and ad copy optimised. You launch your Google ads and bite your nails with excitement to see those conversion rates and increased sales start rolling in. But then, crickets. No impressions, clicks, or ad spend results in your carefully crafted and well-laid Google AdWords plans.

Read More

How to Set-up Text Message Conversions on Google Ads
August 21, 2019

How to Set-up Text Message Conversions on Google Ads

Comments are off

89% of consumers use their mobile phones while out shopping. They often use their phones to search for new products, check out the reviews, and find a local store that’s selling a product or service they want. SMS or text message marketing is the shiny new kid on the block when it comes to digital marketing techniques that you can leverage for your business.

Google AdWords is one of the largest, most effective PPC and display ad networks in the world. As a leader in the tech and marketing field, Google AdWords marketing platform has added SMS marketing to their arsenal. Called “message extensions,” here’s how you can set up text message marketing to increase your conversion rate in Google Ads.

Read More

5 Things You Shouldn’t do with Your Google AdWords Campaign
August 21, 2019

5 Things You Shouldn’t do with Your Google AdWords Campaign

Comments are off

They say “email is king,” but they should probably give the crown to Google. Thanks to Google’s flagship digital advertising enterprise, Google AdWords, an entire industry has been created. Keyword phrases like “AdWords consultant” go for more than 30 dollars per click for a reason, and it’s because so many people are using AdWords. It’s one of the most effective ways to grow your business online. The average company that invests 1 dollar in AdWords campaigns will see 2 dollars back in revenue. So, it’s safe to say that Google is King. Google owns and operates one of the largest display networks in the world, allowing you to get your product or service in front of 80% of the world’s internet users.

Read More

How to Create Killer Google Remarketing Ads | AIA Blog | AdWords
August 12, 2019

How to Create Killer Google Remarketing Ads

Comments are off

92% of potential customers who visit a website for the first time are not ready to buy from that business. It makes sense. Wooing a targeted audience member is kind of like dating. No one wants to get married on the first date, and consumers typically don’t want to part with their hard-earned cash when they first visit your site. So, if only about 8% of website visitors are ready to buy the first time they click on your landing page or product page, what’s a business to do to increase their conversion rate? Remarketing campaigns and retargeting campaigns are some of the most effective ways to entice those previous website visitors into making a purchase. Here’s how you can create killer Google remarketing ads to increase your conversions and sales numbers.

Read More

June 3, 2019

What Are Google Ads Price Extensions?

Comments are off

When it comes to advertising, you ideally want a sure-fire way to reach the right people that would respond positively to what you’re offering. Well, if we’re talking Google Ads, this may very well be possible with something called price extensions.

If you’re interested in finding out more about price extensions and how they can help your business, this guide is exactly what you need.

Read More

Google my business
May 27, 2019

Adwords For Google My Business

Comments are off

Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (formerly known as Adwords), where marketers can combine the two and truly boost their business’ profile.

Yet we see so many of our clients thinking these two great features from Google don’t really need to interact. But if you merge them and let them help each other, your results can be truly fantastic.

And that’s what we’d like to talk about in this post.Read More

google tag manager
May 27, 2019

How To Track Adwords With Google Tag Manager

Comments are off

We’ve said it before, and we’ll say it again: nothing really counts in digital marketing unless you track conversions. How else do you truly know how your marketing efforts are doing? Hoping for the best? That never pans out.

And that’s exactly what you should be doing with your Google Adwords efforts: plan, prepare, see how well they’re doing, and adjust. One way to do it is through Google Tag Manager, which is what we’ll focus on in this article.Read More

quality score
May 27, 2019

What Is My Adwords Quality Score

Comments are off

Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it.

We are talking here about the Adwords Quality Score, which may leave a lot of people scratching their heads. Most of us know what it means (it’s like a grade our ads receive, ) and that it can decide how our ads will perform, but do you know the full story?Read More

Call Now Button