Category Archive

Below you'll find a list of all posts that have been categorized as “Adwords”

How Can AdWords Hurt My Business
November 13, 2017

How Can AdWords Hurt My Business

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A few years back, The New York Times made a big splash in the digital space with a bold article that claimed Google AdWords isn’t practical for small businesses. Their point was pretty valid: in today’s overcrowded and competitive market, consumers are becoming pickier than ever before. Ranking high in search results is becoming increasingly difficult, and costs are adding up quickly.

But, is that enough reason to claim that AdWords is not always good for small businesses?
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adwords
November 13, 2017

How Can AdWords Help My Business

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What are the first things that come to mind when you think about digital marketing?

Most probably, content marketing channels, video ads, and social media pop to mind and, of course, the crown jewel of search results marketing – Google AdWords campaigns.
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how to imporve my adwords
November 13, 2017

How Can AdWords Be Improved

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By now, you’re probably well aware of the benefits Google AdWords account can bring. Reports have shown that businesses make an average of $2 for every dollar invested. That’s not bad at all.

However, the essential condition for this return on investment is that you create a sound strategy and set your search terms and display network ads correctly.

But, how can you do all that?
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can adwords be profitable
November 13, 2017

Can Google AdWords Be Profitable?

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There are two types of people in this world: those who believe that Google AdWords pay per click works only for big businesses and those who dive head first without knowing their numbers.

Both approaches are wrong.
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Cant see adwords ad
November 13, 2017

Why I Can’t See My AdWords Ad And What Can I Do About It?

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You’ve selected a list of relevant keywords and grouped them based on your audience’s search intent. You’ve worked hard to create compelling ad copy and optimized it to perfection.

Everything is in order, and you are now eager to launch your Google AdWords account.

You hit the activate button, and then you wait, and you wait, and then you wait some more. In spite of your best efforts, you see no clicks, no impressions, and no action.
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October 20, 2017

Can AdWords Make You Money? Yes! Here’s How!

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Getting started with Google AdWords is an exciting process. Anxiety, hope, and especially fear are some of the emotions that dominate your state of mind as you’re about to click the Enable button.

Will this work? Is Google advertising going to help me increase my customer base and generate more revenue or will it break the bank with no real results to show for in the end? These are all valid questions every small business owner asks himself as he’s embarking on this new and exhilarating process.
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Can Adwords Help SEO
October 5, 2017

Can AdWords Help SEO?

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Whether you’re a small business or a large corporation; or if you’re a niche company or one that targets a wide audience. One thing remains true regardless of your industry: you need a sound digital marketing strategy to build awareness about your company, promote your products or services and increase your sales. That includes SEO, pay-per-click advertising, content marketing, and social media advertising.
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Bad Data
August 5, 2017

Bad Data: The Silent Killer That’s Jeopardizing Your Marketing Efforts

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In the hands of those who know what to do with it, big data can be a gold mine.

But, here’s the problem: all data isn’t created equal. Not every fact you collect about your prospects is helpful or relevant. Some data, in fact, can kill your sales quicker than you can say “byte.” And, what’s worse is that you won’t even realize it.
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internet marketing
August 5, 2017

How to Engage Online Visitors without Being Pushy

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Picture this: you’re nose-deep in a captivating article when a pop-up interrupts your reading. Or, you just landed on a new website and you are greeted by an arsenal of ads.

If you are anything like us, you probably close them immediately without even reading or looking at them. After all, ads are extremely annoying, right?
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July 28, 2017

From Discovery to Conversion: How to Use Customer Behavior to Predict Their Actions

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Imagine having a magic crystal ball that tells you exactly who’s going to buy what and when. Not only that you would be able to deliver personalized experiences, but you will also maximize your internet marketing efforts.

Unfortunately, this magic tool doesn’t exist – not in this form, at least.
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