Gone are the days when achieving a high volume of impressions and clicks on your Google ad campaigns was the main objective. Why? Put simply: you can’t take clicks to the bank. If you want to see return on your ad spend and turn your clicks into customers you need to be optimising your Google ads for better conversions.
Google analytics has the ability to track how many online sales, app downloads, phone calls and even website actions occur after a user has interacted with your ad. All of these actions indicate a user is interested in your goods and services and will likely lead to a sale. Unless your campaign objective is simply brand awareness, it is crucial to utilise the below strategies for better ad conversions in 2020.Adwords