Category Archive

Below you'll find a list of all posts that have been categorized as “Adwords”

November 19, 2018

Why Should You Use Google Ads Dynamic Remarketing?

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Google’s brand new dynamic remarketing feature is still in beta mode. But once Google releases it to digital marketers and eCommerce businesses everywhere, this new feature will change the Google ads platform remarkably.

Dynamic remarketing campaigns are the future of PPC ads. Regardless of your business type, you’ll want to make good use of this new, exciting feature as soon as it’s made public. In today’s article, we’ll explain what Google Ads dynamic remarketing is, how it works, and why you should plan to include it in your future Google Ads marketing campaigns.

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November 19, 2018

Are You Using Too Many Keywords in Your Google Ads?

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For Google AdWords, sometimes less is more when it comes to finding and using keywords. One of the most common mistakes people make when creating Google ads is to use way too many keywords in their accounts. Even worse, there is a lot of confusion surrounding how many you should use for your ads groups. At Australian Internet Advertising, we see many mistakes regarding keyword usage in AdWords campaigns. Today, we’ll discuss some common keywords myths and faux pas so you can avoid them and make the most of your Google AdWords marketing strategies and improve your conversion rates.

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November 19, 2018

What are AdWords Structured Snippets?

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Google AdWords is one of the most powerful internet advertising tools in the world. With Google AdWords, you can reach thousands of potential customers quickly for a fraction of the cost of other pay-per-click advertising engines. But Google AdWords is a complicated machine, and to get the best ROI, there are many different aspects of an AdWords campaign you’ll need to understand and utilise. Today, we’re going to cover AdWords structured snippets – what they are, and how to use them.

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November 19, 2018

What are AdWords Callouts and How Can You Use Them?

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Google AdWords is one of the most effective digital marketing techniques to build your brand awareness and promote your products or services.  Recently, Google unveiled a new ad extension called AdWords Callouts. Today, we’ll explore what AdWords callouts are and how you can use them to draw attention to your Google ads and increase your sales numbers.
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October 10, 2018

How do Google AdWords Work with Youtube?

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The Google display network is one of the biggest advertising networks available. Small business owners everywhere are taking advantage of the network and getting their companies in front of highly targeted consumers most likely to convert. On average, a Google AdWords campaign will give you a 200% ROI. And if you have videos you want to promote, you can get your YouTube channel in front of qualified leads with Google AdWords. Today, we’ll discuss how Google AdWords works with YouTube, and why you should invest in a YouTube and AdWords digital marketing campaign for your business.
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October 10, 2018

What Size Are Google Display Ads?

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72% of consumers will use Google to find information on local merchants. But how can you get your website and product offerings to display to potential customers, customers who are looking for your exact offerings? Luckily, Google’s pay-per-click advertising enterprise, Google AdWords, has levelled the playing field for all businesses looking to capture qualified leads. With a Google AdWords campaign, you can generate increased revenue and grow your customer base and brand awareness. Today, we’re going to cover the reasons why you should incorporate display ads into your AdWords digital marketing campaign. We’ll also explain the different sizes of Google display ads available.
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October 10, 2018

What Should You Bid on a Google AdWords Campaign?

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Google owns over 70% of market share when it comes to search engine networks. And, more than 90% of the world’s internet users will use the Google Display Network or GDN. The vast majority of your target customers are online, browsing and searching for products and services just like yours. The quickest and easiest way to get your unique offerings in front of qualified leads is through Google’s enterprising advertising system, Google AdWords. Today, we’ll discuss the basics of a Google AdWords campaign and give you some helpful pointers on how to bid for AdWords ads so you can stay within your budget, and get the maximum ROI for your digital marketing efforts.
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mobile ads copy
September 24, 2018

It’s Time: AdWords Campaigns Made Just for Mobile

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In January 2018, mobile users amounted to a whopping 3.7 billion unique users globally. And that’s only to give you an idea of how common the use of mobile devices is.Read More

Adwords or seo
September 24, 2018

AdWords or SEO – Which One Works Best for Your Marketing?

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Things can get a bit tricky when it comes to online marketing. You have SEM, SEO, and PPC and other abbreviations that could leave any newcomer scratching his head trying to make sense of it all.Read More

Google Shopping ads
September 24, 2018

Where AdWords Shopping Ads Appear?: A Quick Guide for Retailers

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If you’re an online retailer, then you probably have a few aces down your sleeve that you use to boost your Google search position and promote your products. Read More