When you’re new to the world of digital marketing, the options for getting your products and services in front of a target audience can be overwhelming. You can do social media marketing, content marketing, and email marketing. For business owners and advertisers, figuring out how each of these techniques works and fit into a broader digital marketing scheme is overwhelming. Luckily, paid search campaigns are one of the quickest lead generation tools on the market, and getting started isn’t that difficult or expensive.
Google Adwords allows marketers to get their unique offerings in front of millions of potential customers, all with the click of a few buttons. The search network on Google is the largest in the world, capturing close to 90% of all internet viewers searches. But while it may seem pretty straightforward to write compelling ad copy and launch Adwords campaigns, a lot of things can go wrong. If viewers don’t click on your ad and convert to a sale, you’ll waste precious ad spend. Here’s what you can do if your current Google Ads campaign doesn’t work.Adwords