Category Archive

Below you'll find a list of all posts that have been categorized as “Adwords”

April 1, 2020

How To Optimise Google Search Ads For Better Conversions In 2020

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Gone are the days when achieving a high volume of impressions and clicks on your Google ad campaigns was the main objective. Why? Put simply: you can’t take clicks to the bank. If you want to see return on your ad spend and turn your clicks into customers you need to be optimising your Google ads for better conversions.

Google analytics has the ability to track how many online sales, app downloads, phone calls and even website actions occur after a user has interacted with your ad. All of these actions indicate a user is interested in your goods and services and will likely lead to a sale. Unless your campaign objective is simply brand awareness, it is crucial to utilise the below strategies for better ad conversions in 2020.

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Better Audience Targeting For Google Ads
January 27, 2020

How To Get Better Audience Targeting For Your Google Ads

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Google ads are one of the most valuable tools marketers and business owners have in their arsenal. To bring your products and services in front of an audience that would be interested in your brand, and likely to convert, there’s no better option than creating a Google ads campaign.Read More

Landing Page
January 27, 2020

Landing Page Mistakes That Kill Your Google Ads Conversions

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Let’s talk about your ads! Some companies can afford to spend the equivalent of a small country’s GDP on Adwords campaigns and other such marketing efforts, while others have to be a little more careful with how much they invest in marketing.Read More

CRO Google Ads
January 27, 2020

What Is CRO for Google Ads

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Reports show that small businesses spend between $9,000 and $10,000 on Google ads per month. That’s a lot of money to afford to make costly mistakes. And, yet, we see it all the time with our clients.Read More

Google Ads AB Testing
January 27, 2020

Why You Should A/B Test Your Google Ads

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Google Ads is a great way to increase your sales, brand awareness or to boost a campaign, but it might take a bit of time before you get used to all the secrets of this tool.

A/B testing is one of the principles you should learn about from the very beginning, as it will allow you to spend your money wisely and find the right formula for your Google Ads in a reasonable amount of time, instead of having to deal with costly mistakes.Read More

2020 google ads
January 27, 2020

Google Ads 2020: a Quick Guide

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Any savvy business owner with an online presence knows that Google Ads is one of the best advertising tools. Not only is it linked to the biggest search engine of all times, but it also has been around for 20 years, making it the number one paid advertising platform in terms of seniority, advanced features, and accessibility.Read More

Google Ads Automation
January 27, 2020

How to Make the Best Out of Google Ads automation

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In the last few years, automation features in marketing have helped digital marketers and website owners save time and become more efficient in finding the right formulas for their online advertising campaigns.Read More

November 7, 2019

Google AdWords: What They are, How They Work, and How to Get Started

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Did you know there are almost 2.3 million Google searches taking place per second? More than one billion people use Google search, and most of the search results pages, or SERPs, have Google ads on them. On most SERPs, the first three listings are paid-for ads. Businesses can purchase Google Ads as a way to get their offerings in front of people quickly. Google Ads will drive traffic to a business’s website and in turn, increase their sales and conversions. No matter what product or service you’d like to sell, launching a Google Ads Campaign Management Strategy will help your business grow. Keep reading to learn more about Google ads with our in-depth guide. Learn what Google Ads are, how they work, and how you can get started with an effective campaign today.

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Google Ads CLick Through Rate
November 3, 2019

What’s a Good Click-Through-Rate for Google Ads?

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Every marketer is looking to improve their metrics for digital marketing campaigns. For Google AdWords especially, tracking and measuring conversions, click through rates, and costs-per-click is critical for Google Ads campaign success. Increasing your metrics is the quickest way to improve the campaign’s performance and the business’s bottom line. So, how can you get a good CTR or good click-through-rate? It depends on a range of factors.

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google ads for ecommercef
November 3, 2019

How to Improve AdWords Campaigns for eCommerce

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Are you concerned there’s a glass ceiling for Google AdWords campaigns? If you think your eCommerce business ads have hit it, rest assured, you can breakthrough. When conversion rates have seemed to stall, reviewing your Google ads account is critical. For eCommerce marketing, we’ve put together a list of the most effective strategies for improving your Google shopping ads and AdWords campaigns.

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