Google ads are one of the most valuable tools marketers and business owners have in their arsenal. To bring your products and services in front of an audience that would be interested in your brand, and likely to convert, there’s no better option than creating a Google ads campaign.Read MoreAdwords
Google Ads is a great way to increase your sales, brand awareness or to boost a campaign, but it might take a bit of time before you get used to all the secrets of this tool.
A/B testing is one of the principles you should learn about from the very beginning, as it will allow you to spend your money wisely and find the right formula for your Google Ads in a reasonable amount of time, instead of having to deal with costly mistakes.Read MoreAdwords
Any savvy business owner with an online presence knows that Google Ads is one of the best advertising tools. Not only is it linked to the biggest search engine of all times, but it also has been around for 20 years, making it the number one paid advertising platform in terms of seniority, advanced features, and accessibility.Read MoreAdwords
Did you know there are almost 2.3 million Google searches taking place per second? More than one billion people use Google search, and most of the search results pages, or SERPs, have Google ads on them. On most SERPs, the first three listings are paid-for ads. Businesses can purchase Google Ads as a way to get their offerings in front of people quickly. Google Ads will drive traffic to a business’s website and in turn, increase their sales and conversions. No matter what product or service you’d like to sell, launching a Google Ads Campaign Management Strategy will help your business grow. Keep reading to learn more about Google ads with our in-depth guide. Learn what Google Ads are, how they work, and how you can get started with an effective campaign today.Adwords, PPC
Every marketer is looking to improve their metrics for digital marketing campaigns. For Google AdWords especially, tracking and measuring conversions, click through rates, and costs-per-click is critical for Google Ads campaign success. Increasing your metrics is the quickest way to improve the campaign’s performance and the business’s bottom line. So, how can you get a good CTR or good click-through-rate? It depends on a range of factors.Adwords, PPC
Are you concerned there’s a glass ceiling for Google AdWords campaigns? If you think your eCommerce business ads have hit it, rest assured, you can breakthrough. When conversion rates have seemed to stall, reviewing your Google ads account is critical. For eCommerce marketing, we’ve put together a list of the most effective strategies for improving your Google shopping ads and AdWords campaigns.Adwords, PPC
After hours of planning and strategising, you’ve finally got your Google AdWords campaign up and running. It’s generating a ton of clicks. Great! But are those clicks turning into sales? Without conversion tracking, you won’t be able to see if your ads campaigns are actually working or not. Clicks are great, but not if they don’t generate sales. In fact, clicks on your ad that don’t result in sales will hurt your bottom line and waste your ad spend.Adwords, PPC