Category Archive

Below you'll find a list of all posts that have been categorized as “Adwords”

June 5, 2020

What Is UTM tagging in Google Ads

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If you use Google Ads for your marketing campaigns, you already know that the platform provides a wide range of tools that can help you track the activity on your website. One of the most efficient tools to include in your Google Ads strategy is the use of UTM parameters in your hyperlinks.

We will further discuss the differences between auto-tagging and manual tagging, how and when to use them, and how they compare to other tools, like Gclid.

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June 5, 2020

How Does Google Track Phone Calls Generated From Google Ads

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Google Ads is a complex PPC service that allows all businesses to attract new customers and increase their revenue. One of the main perks of this service it’s the ability to set up exactly what type of action you want to increase in order to lead to a conversion, from link clicks to landing page views, or website call conversion.

When it comes to the later, Google Ads allows you to run ads that put your brand’s phone number in plain sight and increases the likelihood of customers pressing on it to make a call. But how does Google Ads track these calls? When does a call get counted as a conversion, in which case the service actually charges you? Let’s take a closer look at this subject.

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June 4, 2020

How To See The Revenue From Your Google Ads

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According to the Google Economic Impact Report, Google ads helped provide around $385 billion of economic activity in 2019. Without a doubt, Google is the main focus for many marketers and businesses that want to increase their profits. And looking at the numbers, it seems the focus is well placed.

They are an effective way to promote a brand to a top spot on the search engine result page. But no matter how good you think your ad is, it’s really important to track your conversion rates closely and see how it’s performing.

For many businesses, results are synonymous with revenue, meaning how much money you’ve directly made from the ad. Here’s how to track revenue in Google ads.

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June 3, 2020

How Often Should You Buy Google Ads For Your Business

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Google Adwords, or Google Ads, is a powerful tool for marketers and business owners looking to target a variety of issues on their to-do lists:

  • Increase traffic to a website
  • Attract new potential customers
  • Get more revenue
  • Improve brand authority and brand recognition.

It’s a complex PPC service, and with its complexity comes a lot of questions regarding how exactly you should use it. One question a lot of our clients often ask us is how often should they buy Google ads.

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June 1, 2020

How Does Google Detect Click Fraud In Google Ads

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A Google Ads campaign can do a lot of good for a business, yet there is one topic that’s worth taking into consideration before you dive into paid ad campaigns: click fraud.

It’s either a thing business owners are scared about or something they are considering to drive up results. Here’s a short description of that click fraud is, and what Google’s doing to make sure it has no place in Google Adwords.

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April 16, 2020

Why You Should Always Link Google Ads With Analytics

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Before we go into why Google Analytics and Google Ads should be linked first let’s have a look at what exactly they are:

  • Google Analytics – is a program designed by Google that allows owners of webpages to track the traffic to their website and monitor certain things. Some code is applied to each webpage, and this talks to Google Analytics. Graphs and diagrams are created, which gives the website owner feedback and insights into the popularity of the website and the activity of the users when they are there.
  • Google Ads – is a program also created by Google, hint hint, in the name. It is an advertising platform online that companies and people can pay to use in order to show an advertisement, and various other marketing information like product listings, for example.

Both these two programs are extensively used by marketers to gain the insights they need and to understand what kind of ROI (return in investment) their strategies are likely to yield. They both have individual uses and strengths, which are invaluable in the modern world. But what does it mean to link these two different programs?

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April 15, 2020

What is a low quality score in Google Ads

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AdWords is one of the best places for PPC advertising. However, the trouble is that a lot of businesses are not using this platform to its full potential. It’s easy to determine your performance by taking a look at your Google Ads score. Low-quality scores can destroy your bottom line, producing performances that are way below par. Achieving a high-quality score, on the other hand, is going to set you up for a higher return on your investment (ROI). With that being said, in this blog post, we are going to reveal what a low quality score is in Google Ads, as well as helping you to understand why you may have received a low score.

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April 15, 2020

Worst Google Ads Mistakes To Make In 2020

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Thoughtfully-created and well-managed Google Ads can easily generate a mass of valuable traffic to your business and have the power to transform your clicks into paying customers. As with most things in life, nothing worth having comes easy. The potential success of Google Ads is composed of equal parts risk as it is reward. Making a single critical mistake in your Google ads can transform them into money pits, providing no return on investment and wasting your ad spend.

If you’ve found yourself reading this blog chances are you either thinking of investing in Google Ads, or you have a slew of unsuccessful campaigns you’re desperate to turn around. Whichever boat you’re in, we have a range of helpful tips and tricks to ensure you are getting the best possible return on ad spend and maximising your conversions.

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April 1, 2020

How To Optimise Google Search Ads For Better Conversions In 2020

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Gone are the days when achieving a high volume of impressions and clicks on your Google ad campaigns was the main objective. Why? Put simply: you can’t take clicks to the bank. If you want to see return on your ad spend and turn your clicks into customers you need to be optimising your Google ads for better conversions.

Google analytics has the ability to track how many online sales, app downloads, phone calls and even website actions occur after a user has interacted with your ad. All of these actions indicate a user is interested in your goods and services and will likely lead to a sale. Unless your campaign objective is simply brand awareness, it is crucial to utilise the below strategies for better ad conversions in 2020.

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Better Audience Targeting For Google Ads
January 27, 2020

How To Get Better Audience Targeting For Your Google Ads

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Google ads are one of the most valuable tools marketers and business owners have in their arsenal. To bring your products and services in front of an audience that would be interested in your brand, and likely to convert, there’s no better option than creating a Google ads campaign.Read More

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