Category Archive

Below you'll find a list of all posts that have been categorized as “Adwords”

November 7, 2019

Google AdWords: What They are, How They Work, and How to Get Started

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Did you know there are almost 2.3 million Google searches taking place per second? More than one billion people use Google search, and most of the search results pages, or SERPs, have Google ads on them. On most SERPs, the first three listings are paid-for ads. Businesses can purchase Google Ads as a way to get their offerings in front of people quickly. Google Ads will drive traffic to a business’s website and in turn, increase their sales and conversions. No matter what product or service you’d like to sell, launching a Google Ads Campaign Management Strategy will help your business grow. Keep reading to learn more about Google ads with our in-depth guide. Learn what Google Ads are, how they work, and how you can get started with an effective campaign today.

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Google Ads CLick Through Rate
November 3, 2019

What’s a Good Click-Through-Rate for Google Ads?

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Every marketer is looking to improve their metrics for digital marketing campaigns. For Google AdWords especially, tracking and measuring conversions, click through rates, and costs-per-click is critical for Google Ads campaign success. Increasing your metrics is the quickest way to improve the campaign’s performance and the business’s bottom line. So, how can you get a good CTR or good click-through-rate? It depends on a range of factors.

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google ads for ecommercef
November 3, 2019

How to Improve AdWords Campaigns for eCommerce

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Are you concerned there’s a glass ceiling for Google AdWords campaigns? If you think your eCommerce business ads have hit it, rest assured, you can breakthrough. When conversion rates have seemed to stall, reviewing your Google ads account is critical. For eCommerce marketing, we’ve put together a list of the most effective strategies for improving your Google shopping ads and AdWords campaigns.

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Google ads conversion tracking
November 3, 2019

How Do You Track Conversions for Google Ads?

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After hours of planning and strategising, you’ve finally got your Google AdWords campaign up and running. It’s generating a ton of clicks. Great! But are those clicks turning into sales? Without conversion tracking, you won’t be able to see if your ads campaigns are actually working or not. Clicks are great, but not if they don’t generate sales. In fact, clicks on your ad that don’t result in sales will hurt your bottom line and waste your ad spend.

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Google Ads Negative Keywords
November 2, 2019

How to Add Negative Keywords to Your Google Ads Campaigns

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When it comes to paid search campaigns, figuring out the best keywords and making a relevant Google AdWords campaign or ad group and landing pages is vital to your marketing success. If you get the ingredients for Google AdWords right, target audience members who enter keyword-rich search queries will be triggering your ads to display.Read More

Google Shopping Ads ROAS Bidding
November 2, 2019

What’s the ROAS Bid Strategy for Google Shopping Ads?

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Google AdWords shopping campaigns make up a large portion of many eCommerce businesses PPC marketing budgets and website traffic. For many, an effective Google AdWords shopping campaign contributes to a large part of their revenue. But for a lot of digital marketing managers, the range of options, importance, and effectiveness of the different Google campaign types is enough to give anyone a case of paralysis.Read More

What to do When Your Google Ads Campaign Doesn’t Work
August 22, 2019

What to do When Your Google Ads Campaign Doesn’t Work

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When you’re new to the world of digital marketing, the options for getting your products and services in front of a target audience can be overwhelming. You can do social media marketing, content marketing, and email marketing. For business owners and advertisers, figuring out how each of these techniques works and fit into a broader digital marketing scheme is overwhelming. Luckily, paid search campaigns are one of the quickest lead generation tools on the market, and getting started isn’t that difficult or expensive.

Google Adwords allows marketers to get their unique offerings in front of millions of potential customers, all with the click of a few buttons. The search network on Google is the largest in the world, capturing close to 90% of all internet viewers searches. But while it may seem pretty straightforward to write compelling ad copy and launch Adwords campaigns, a lot of things can go wrong. If viewers don’t click on your ad and convert to a sale, you’ll waste precious ad spend. Here’s what you can do if your current Google Ads campaign doesn’t work.

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What is Google Ads Parallel Tracking
August 22, 2019

What is Google Ads Parallel Tracking

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Time is of the essence when it comes to successful internet marketing campaigns, and netting increased conversion. Internet users can’t stand to wait, not even a second. According to recent Google surveys, even a one-second increase in page load time can decrease website conversions by up to 20%. Offering a faster load time and better user experience for website visitors is crucial to maintaining a competitive edge in the world of internet advertising.

What’s Google done with this information on conversion rates and load time? They’ve unveiled new tools like Accelerated Mobile Pages, PageSpeed Insights and Google Parallel Tracking. Google Parallel Tracking became a required feature for all Google ads accounts last fall.

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Why Aren’t My Google Ads Showing
August 21, 2019

Why Aren’t My Google Ads Showing

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If you want your business’s unique offerings to show up in front of customers, then it makes sense to have your ads display on one of the largest advertising platforms in the world. Ads that show up on the Google Display Network will be seen by up to 90% of the global internet users. And one of the best things about Google AdWords is that the platform gives you a ton of options when it comes time to show your ads to targeted customers.

You spend time, money, and effort to get your pay-per-click AdWords account set up, keywords loaded, and ad copy optimised. You launch your Google ads and bite your nails with excitement to see those conversion rates and increased sales start rolling in. But then, crickets. No impressions, clicks, or ad spend results in your carefully crafted and well-laid Google AdWords plans.

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How to Set-up Text Message Conversions on Google Ads
August 21, 2019

How to Set-up Text Message Conversions on Google Ads

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89% of consumers use their mobile phones while out shopping. They often use their phones to search for new products, check out the reviews, and find a local store that’s selling a product or service they want. SMS or text message marketing is the shiny new kid on the block when it comes to digital marketing techniques that you can leverage for your business.

Google AdWords is one of the largest, most effective PPC and display ad networks in the world. As a leader in the tech and marketing field, Google AdWords marketing platform has added SMS marketing to their arsenal. Called “message extensions,” here’s how you can set up text message marketing to increase your conversion rate in Google Ads.

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