If you’re new to the world of online marketing or are in desperate need of a complete refresh of your strategy, then you’re probably racking your brain to come up with new ideas for promoting your products or services. Well, let us welcome you to the world of Google AdWords.
It’s a question that, curiously enough, presents itself quite a lot: what is online marketing? The simple answer would be that it’s a way for brands, companies, and businesses to reach new audiences and grow their profits. It’s a strategy or an ensemble of tools that in today’s world, which is dominated by the internet, […]
How can a small business compete with the big wolves? That’s simple: you invest in digital marketing. You know that if you want to remain relevant in this overly connected world, then you need to invest in proven online advertising techniques. And, you know that pay-per-click (PPC) advertising is one of the most efficient […]
When it comes to search engine advertising, pay-per-click (PPC) is perhaps one of the most effective ways of putting your business in front of the right audience and getting qualified traffic. Sure, SEO, content marketing, and other search marketing techniques are still necessary, but most of them take time to show results. PPC advertising, on […]
Google AdWords is perhaps one of the most effective tools for growing a business. If you know how to use it correctly, then you can expand your reach, drive qualified traffic and leads to your website, and gain a significant return on your investment.
Have you ever wondered why your campaign suddenly stopped producing the sales or inquiries it used to, even though you’re still paying the same amount to Google for your ads? Sometimes we try to justify the amount of money we spend on ad words. “oh well, we did get that big client 6 months ago” […]
If you’ve been trying to grow your small business, then you should be aware of the potential pay-per-click advertising holds. Unlike search engine optimization or social media marketing that take a lot of time to show results, PPC can help you put your business in front of the right audience and get qualified traffic and […]
You’re new to marketing, but you’ve heard that AdWords campaigns are an excellent way to promote your products or services, drive qualified traffic to your website, and scale your business. The only problem is that you aren’t quite sure how AdWords works. Should you integrate it in your campaigns? If so, what do you need […]
Online marketing has become paramount for every business owner that wants to thrive in the digital age. Companies dedicate copious amounts of time and money to develop their customers’ online personas, investing in numerous online marketing channels that revolve around content, search engine optimization (SEO), Pay Per Click (PPC) campaigns, and Social Media.