Google Ads

Google Adwords, presently known as Google Ads, is one of the most popular forms of paid advertising for businesses with an online presence. Easy to use by beginners and versatile enough to handle ads campaigns made by professional digital marketers, Google Ads is a must-have in your marketing toolbox.

When Google released its AdWords service back in 2001, it changed the world of digital marketing forever. The platform has been updated quite a few times along the way, aiming to provide marketers and advertisers with a more comprehensive method of promoting their products in search results.

Promoting your products or services has never been easier thanks to all the different types of online marketing tools and platforms that empower all brands to spread the word about what they have to offer. Yet, some avenues of digital marketing are still not as widely embraced as they should, such as the idea of […]

If your Google ads campaigns aren’t generating as many results as you wanted, and you also have no idea what could be the cause, it may be time to dive into a good, old-fashioned audit. It’s the process of evaluating the effectiveness of everything that makes up your ad and determining the good, the bad, […]

If you’ve been looking for ways to promote your product or service online, you’ve probably come across the term “Google Adwords” or “Google Ads” for short. If you haven’t given it too much attention, thinking that social media advertising is easier or better suited for your business, we highly recommend that you reconsider your perspective. […]

The tools offered by Google for marketers are highly valuable sources of information, knowledge, and insights on how the customers behave before, during, and after they interact with your ads, website, and brand. Using these advertising tools at their full potential can boost your company’s results and enable you to reach more customers. However, there […]

Google Ads is a great way to reach potential customers and it’s not just because of their massive audience, but also the fact that Google mines all your data for you. A lot of people don’t know about these benefits! Google Ads has a lot of benefits that you might not be aware of. In […]

Every marketer is looking to improve their metrics for digital marketing campaigns. For Google AdWords especially, tracking and measuring conversions, click through rates, and costs-per-click is critical for Google Ads campaign success. Increasing your metrics is the quickest way to improve the campaign’s performance and the business’s bottom line. So, how can you get a […]

Small business owners and their marketing personnel often believe that only the big companies can use Google ads campaigns effectively. But that simply isn’t true. Businesses of all sizes can take advantage of Google’s advertising platform. In fact, Google ads may be the most economical advertising platforms for small businesses. But why are Google ads […]