Google Ads

Reports show that small businesses spend between $9,000 and $10,000 on Google ads per month. That’s a lot of money to afford to make costly mistakes. And, yet, we see it all the time with our clients.

Google AdWords isn’t practical for small businesses. Their point was pretty valid: in today’s overcrowded and competitive market, consumers are becoming pickier than ever before. Ranking high in search results is becoming increasingly difficult, and costs are adding up quickly. But, is that enough reason to claim that AdWords is not always good for small […]

While Search Network ads are likely the most known ad types you can run on Google, if you’re ever ready to break from the pack then you may consider running ads on Google Display Network. It’s a group of around 2 million sites that can reach an estimated 90% of internet users. Running a display […]

Picture this: You are reading an interesting article when all of a sudden a huge pop-up ad appears asking you to sign up for a newsletter. Or you are watching a funny video when the clip is abruptly interrupted by an ad for a certain product or service.

Creating Google ads is a great way to generate traffic to your web page and spread the word about your brand. You have probably used them by now, and you have noticed the results, so they are likely part of your future campaigns too. But are you using them to their full potential? Many Google […]

If you’re an online retailer, then you probably have a few aces down your sleeve that you use to boost your Google search position and promote your products.

If you’ve been looking for ways to promote your product or service online, you’ve probably come across the term “Google Adwords” or “Google Ads” for short. If you haven’t given it too much attention, thinking that social media advertising is easier or better suited for your business, we highly recommend that you reconsider your perspective. […]

They say “email is king,” but they should probably give the crown to Google. Thanks to Google’s flagship digital advertising enterprise, Google AdWords, an entire industry has been created. Keyword phrases like “AdWords consultant” go for more than 30 dollars per click for a reason, and it’s because so many people are using AdWords. It’s […]

Google Adwords, presently known as Google Ads, is one of the most popular forms of paid advertising for businesses with an online presence. Easy to use by beginners and versatile enough to handle ads campaigns made by professional digital marketers, Google Ads is a must-have in your marketing toolbox.