Google Ads

There seems to be a lot of confusion about SEO and what it can do. One common misconception that a lot of small businesses make is assuming that if you use AdWords advertising, then your SEO ranking will automatically increase. Most of them believe that if you pour your money into a search engine’s advertising […]

Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it. We are talking here about the Adwords […]

Google Adwords is one of the most effective ways to promote your products or services to an audience, whether it’s tapping into new users, or retargeting those you already have. But, Google Ads are not to be viewed as an isolated marketing effort. They are part of a greater ecosystem of online advertising, which increases […]

Google Adwords, or Google Ads, is a powerful tool for marketers and business owners looking to target a variety of issues on their to-do lists: Increase traffic to a website Attract new potential customers Get more revenue Improve brand authority and brand recognition. It’s a complex PPC service, and with its complexity comes a lot […]

Video content is taking over the world. Recent reports show that YouTube accounts for 11.4% of worldwide downstream traffic by megabytes. And, its influence and prominence don’t stop there. It’s the channel that helps musicians get their first big break (see Justin Bieber, ) comedians launch their TV career (see Lily Singh, ) and unknown […]

What’s wrong? Are your ads not showing on Google? Is something wrong with your account? Did you make a mistake during the setup process? Let’s find out the answer! Why can’t you see your Google ads? First Thing First: What Not to Do If you suspect something is wrong with your AdWords campaign, the first thing […]

You pour your heart out to create ads that make your audience tick. Your ad copy is par excellence and the CTA is a work of art. But, how much attention are you paying to the placement of your ads on the Google Display Network? Are the websites they are showing up on relevant to […]

Google ads are a great way to get your site on the first page of searches and it only takes one click. They’re also low cost per click, which means you can afford them easily without breaking the bank. Still, there are plenty of naysayers who claim that paid ads will simply be ignored in […]

It doesn’t matter if you are an experienced marketer or a novice. The moment you launch a pay-per-click (PPC) campaign can be nerve-wracking. You have the opportunity to reach the people who are specifically looking for the type of product or service you are selling. Moreover, the people who click on your ads are 50% […]