Google Ads

Google Ads is a great way to increase your sales, brand awareness or to boost a campaign, but it might take a bit of time before you get used to all the secrets of this tool. A/B testing is one of the principles you should learn about from the very beginning, as it will allow […]

There are more than 3.5 billion searches on Google every single day. With a professional, optimised Google ads campaign, you can get your small business in front of qualified leads quickly, efficiently, and within your budget. Contrary to popular belief, it’s not just big companies who are having success with Google. Even small businesses with […]

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two. But that’s not the case, not by a long shot.

Advertising with Google can bring a lot of perks to your business’ doorstep. Google Adwords has the potential to bring a new audience to your site, boost brand awareness, and even help you convert more, so long as you properly set up the ads. As a leading Google Ads management agency, we have seen many […]

In this day and age, word of mouth and traditional advertising methods are not enough anymore to promote your local business. 97% of consumers go online to search for information about local companies. Google searches that include keywords like “near me” have grown 150% in the last few years. If you have a small business […]

Google AdWords is one of the best tools marketers currently have to promote a business’ products and services to consumers. But this pay per click system requires serious skills, time, and a good strategy to act as the foundation of this entire effort. Going into Google Ads without this background can end up with very […]

Google Ads is a great way to reach potential customers and it’s not just because of their massive audience, but also the fact that Google mines all your data for you. A lot of people don’t know about these benefits! Google Ads has a lot of benefits that you might not be aware of. In […]

With a Google AdWords campaign, the sale may not end once the ad is clicked. In some instances, the targeted ad was only the first step in the customer journey, ultimately leading them down a path that includes an offline conversion. Up to 80% of online shoppers buy lower-cost, smaller items, while only 40% of […]

So, why are you inundating your visitors with messages on your website? Remember every time a pop-up hindered your website navigation experience, every hovering banner you felt like disabling, every recurrent Facebook ad you wanted to throw away and all that annoying AdWords that kept creeping up the page you were browsing. That’s pushy. That’s what you […]