Google Ads

In January 2018, mobile users amounted to a whopping 3.7 billion unique users globally. And that’s only to give you an idea of how common the use of mobile devices is.

While Search Network ads are likely the most known ad types you can run on Google, if you’re ever ready to break from the pack then you may consider running ads on Google Display Network. It’s a group of around 2 million sites that can reach an estimated 90% of internet users. Running a display […]

When it comes to search engine advertising, pay-per-click (PPC) is perhaps one of the most effective ways of putting your business in front of the right audience and getting qualified traffic. Sure, SEO, content marketing, and other search marketing techniques are still necessary, but most of them take time to show results. PPC advertising, on […]

Managing a Google Ads account takes a lot of work and that is true regardless if you are a PPC expert or a novice. With all the many variables that you need to keep in mind at all times, it can be easy to overlook some of the factors or put them close to the […]

Thoughtfully-created and well-managed Google Ads can easily generate a mass of valuable traffic to your business and have the power to transform your clicks into paying customers. As with most things in life, nothing worth having comes easy. The potential success of Google Ads is composed of equal parts risk as it is reward. Making […]

A Google Ad’s Quality Score is calculated based on three variables: landing page experience, ad relevance, and expected click-through-rate.

So, you’re wondering how does Google Ads work for B2B? You’re not alone. Having the correct plan and knowledge, it can be a formidable force in your advertising toolbox. “If I just create great content or products, my target audience will naturally find me”, some might say. But let’s face reality – it isn’t that […]

Tracking the progress of your ads prevents you from throwing your marketing money out the window. Measuring the performance of your online paid advertising campaigns should be a routine task, and you should make a habit of checking the stats regularly and make any necessary changes. If you are using banner ads and want to […]

How many times have you gone to a business website and been ready to buy right then and there? Internet marketing is kind of like dating. When you meet someone for the first time, you aren’t ready to marry them yet. Consumer surveys have found that around 90% of website visitors are not prepared to […]