Google Ads

We’ve said it before, and we’ll say it again: nothing really counts in digital marketing unless you track conversions. How else do you truly know how your marketing efforts are doing? Hoping for the best? That never pans out. And that’s exactly what you should be doing with your Google Adwords efforts: plan, prepare, see […]

Google ads are a great way to get your site on the first page of searches and it only takes one click. They’re also low cost per click, which means you can afford them easily without breaking the bank. Still, there are plenty of naysayers who claim that paid ads will simply be ignored in […]

The efforts that go into running successful ad campaigns can sometimes take a lot of marketers and business owners, and there are some instances where the results are nowhere near what you’d want. You pay for the ad to get users to see your pages for products and services with the hope they’d then act […]

Things can get a bit tricky when it comes to online marketing. You have SEM, SEO, and PPC and other abbreviations that could leave any newcomer scratching his head trying to make sense of it all.

At this point, we essentially use Google products roughly every single day. The search engine alone processes over 40,000 queries every second on average, and that’s just how many people turn to Google to answer their most pressing questions. Add to these numbers the number of Gmail, Google Play, Maps, YouTube, the Android operating system, […]

While content marketing has proven to drive higher conversion rates and boost engagement and social media marketing is all the rave right now, businesses have their doubts about SEO. And, understandably so. Google changes their algorithm around 600 times every year. In addition to all these minor tweaks, the search giant occasionally rolls a major […]

Knowing if your Google Ads campaign paid off, in the end, is essential to shaping future digital marketing endeavours, but newer advertisers have some troubles figuring out what are the signs they should look for. Most of the information you need will, fortunately, be found in one place: your very own Google Ads account. Let’s […]

Google AdWords is one of the leading ways a business can grow their web presence, get in front of qualified leads, and increase their sales. For every dollar a business invests in Google AdWords, they’ll see two dollars back in increased revenue.

If you use Google Ads for your marketing campaigns, you already know that the platform provides a wide range of tools that can help you track the activity on your website. One of the most efficient tools to include in your Google Ads strategy is the use of UTM parameters in your hyperlinks. We will […]