Google Ads

Online advertising is extremely competitive and you need to stand out in a way if you want your target audience to click on your ads and convert. Good as copy, an irresistible offer, and a relevant landing page are all standard procedure when it comes to good Google ads. Fortunately, the search engine giant also […]

Internet marketing efforts. Unfortunately, this magic tool doesn’t exist – not in this form, at least. But, that doesn’t mean that you can’t study your customer behaviour and predict what they are likely to do next based on the patterns you’ve identified. Read on to learn more. Discovery You may not have a magic ball, but you […]

In today’s marketing landscape, it’s virtually impossible to escape the PPC campaign. While there are many services to help businesses promote their product or service, none are as popular and effective as Google Ads. Even in the context of a global crisis, Google has managed to keep its advertising services active, even offering $800 million […]

Google AdWords is one of the most powerful internet advertising tools in the world. With Google AdWords, you can reach thousands of potential customers quickly for a fraction of the cost of other pay-per-click advertising engines. But Google AdWords is a complicated machine, and to get the best ROI, there are many different aspects of […]

72% of consumers will use Google to find information on local merchants. But how can you get your website and product offerings to display to potential customers, customers who are looking for your exact offerings? Luckily, Google’s pay-per-click advertising enterprise, Google AdWords, has levelled the playing field for all businesses looking to capture qualified leads. […]

When it comes to online advertising, AdWords is perhaps one of the most popular pay-per-click (PPC) services out there. Unlike traditional methods where your ads budget can dry up quickly without much to show for, with AdWords you only pay when someone clicks on your advertisement. 

A Google Ads campaign can do a lot of good for a business, yet there is one topic that’s worth taking into consideration before you dive into paid ad campaigns: click fraud. It’s either a thing business owners are scared about or something they are considering to drive up results. Here’s a short description of […]

Google Ads shopping campaigns make up a large portion of many eCommerce businesses PPC marketing budgets and website traffic. For many, an effective Google AdWords shopping campaign contributes to a large part of their revenue. But for a lot of digital marketing managers, the range of options, importance, and effectiveness of the different Google campaign […]

Are you concerned there’s a glass ceiling for Google Ads campaigns? If you think your eCommerce business ads have hit it, rest assured, you can breakthrough. When conversion rates have seemed to stall, reviewing your Google ads account is critical. For eCommerce marketing, we’ve put together a list of the most effective strategies for improving […]