Google Ads

Google owns over 70% of market share when it comes to search engine networks. And, more than 90% of the world’s internet users will use the Google Display Network or GDN. The vast majority of your target customers are online, browsing and searching for products and services just like yours. The quickest and easiest way […]

Do you want higher website and in-store traffic, but don’t want to spend a fortune to increase your brand awareness? Consider giving Google AdWords a try. Google has the highest market share of the pay-per-click networks, encompassing over 2 million individual websites and counting. Also, over 90% of global internet users are on the Google […]

So, you’re wondering how does Google Ads work for B2B? You’re not alone. Having the correct plan and knowledge, it can be a formidable force in your advertising toolbox. “If I just create great content or products, my target audience will naturally find me”, some might say. But let’s face reality – it isn’t that […]

Tracking your conversions for paid ads is essential to ultimately analyse the success of your advertising efforts. Google actually offers a great free tool for advertisers to track different kinds of conversions, but you should know this tool isn’t added by default in your Google Ads account. Google Ads Conversion Tracking is designed to show […]

After hours of planning and strategising, you’ve finally got your Google Ads campaign up and running. It’s generating a ton of clicks. Great! But are those clicks turning into sales? Without conversion tracking, you won’t be able to see if your ads campaigns are actually working or not. Clicks are great, but not if they […]

Are you struggling to improve the visibility and ranking of your website in search engine results? Conducting keyword research is an essential part of search engine optimisation (SEO) and can help you create content that is relevant to your audience and more likely to rank well in search engine results. In this blog, we’ll provide […]

Google AdWords is one of the most effective PPC advertising platforms available to small businesses. No matter what your marketing budget, Google Ads is worth the investment. AdWords can give you one of the best ROIs, and there are numerous ad formats, targeting, and segmentation features you can take advantage of.

Google AdWords houses the most significant market share of PPC campaigns, raking in over 40% of global revenue. Businesses big and small, exclusively online or offline can all benefit from a professional Google Adwords campaign. Across industries, the return on investment for AdWords campaigns is nearly 200%. But PPC campaigns require a lot of monitoring […]

With Google, you can be sure to reap the benefits – according to their data from 2019 alone ($385 billion), it seems like a pretty smart investment. Ads can be a powerful way to promote your brand on the search engine result page, but tracking conversion rates closely and seeing how it’s performing is essential. […]