Google Ads

They say “email is king,” but they should probably give the crown to Google. Thanks to Google’s flagship digital advertising enterprise, Google AdWords, an entire industry has been created. Keyword phrases like “AdWords consultant” go for more than 30 dollars per click for a reason, and it’s because so many people are using AdWords. It’s […]

When it comes to online marketing, there a few services that can give you such a sizable advertising edge as AdWords can. And even if most businesses have an active AdWords account for their paid marketing efforts, it’s effortless to find examples of advertisers not using it at its full potential. You might also be […]

Google has recently made changes to the way ads are displayed in Google Maps. Google Maps is no longer considered a search partner and has been incorporated into the Google search network. This means that if  your account is set to Google Search Partners then your ads may no longer be eligible to be displayed in […]

Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it. We are talking here about the Adwords […]

Internet marketing efforts. Unfortunately, this magic tool doesn’t exist – not in this form, at least. But, that doesn’t mean that you can’t study your customer behaviour and predict what they are likely to do next based on the patterns you’ve identified. Read on to learn more. Discovery You may not have a magic ball, but you […]

Any savvy business owner with an online presence knows that Google Ads is one of the best advertising tools. Not only is it linked to the biggest search engine of all times, but it also has been around for 20 years, making it the number one paid advertising platform in terms of seniority, advanced features, […]

Running Google ads won’t always bring online sales or conversions. Sometimes, the online ad is just the little push a customer needs to visit your local store and make a purchase, participate in your event, or book a face-to-face meeting with you. All these examples are known as “offline conversions”. While tracking online conversions is […]

Time is of the essence when it comes to successful internet marketing campaigns, and netting increased conversion. Internet users can’t stand to wait, not even a second. According to recent Google surveys, even a one-second increase in page load time can decrease website conversions by up to 20%. Offering a faster load time and better […]

It may surprise you to learn that more than US$100 billion of Google’s revenue comes from AdWords. The ability to bring in billions of people every single day means that pay per click marketing is quickly becoming an essential marketing strategy for every business.