Google Ads

Tracking the progress of your ads prevents you from throwing your marketing money out the window. Measuring the performance of your online paid advertising campaigns should be a routine task, and you should make a habit of checking the stats regularly and make any necessary changes. If you are using banner ads and want to […]

Responsive search ads allow advertisers to create ads that adapt to show more text to their target audiences. Through them, you can enter multiple headlines and descriptions. Google Ads will test different combinations to actually learn which combination brings with it the best results. Google’s responsive search ads have the potential to improve your campaign […]

The efforts that go into running successful ad campaigns can sometimes take a lot of marketers and business owners, and there are some instances where the results are nowhere near what you’d want. You pay for the ad to get users to see your pages for products and services with the hope they’d then act […]

Google AdWords, now simply known as Google Ads, is one of the most commonly used pay-per-click advertising networks. For small and medium businesses it’s a great chance of getting more exposure, reach potential customers, and generate leads. In this article, we will go through the basics of PPC advertising on Google Ads. We will explain […]

The goal of Google AdWords is to bring new traffic, eyeballs, and purchases to your products or services through search queries. Google AdWords can seem complicated at first, but once you understand the basics, it’s not hard to dip your toes into the water and get started with this highly effective digital marketing strategy. For […]

20 years ago an excited young boy sat down in front of his new computer. Something very exciting had just happened. The internet was plugged in! For the first time, his computer was connected to the outside world. Before long he had figured out that he could affect the outside world from the humble origins […]

Google AdWords is the world’s premier pay-per-click platform, raking in over 44% of market share every year. Large corporations like Amazon spend over 150 million dollars per year on AdWords advertising. Why? Because it works.

It’s quite frustrating, isn’t it? The world is at your fingertips, yet connecting with your audience is becoming increasingly difficult. Reports show that the number of internet users that will install ad blockers will increase steadily. And, that’s not all. Aware of the money influencers get paid to promote certain products or services, consumers are […]

When Google released its AdWords service back in 2001, it changed the world of digital marketing forever. The platform has been updated quite a few times along the way, aiming to provide marketers and advertisers with a more comprehensive method of promoting their products in search results.