Google Ads

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two. But that’s not the case, not by a long shot.

Driving qualified leads using Google Ads or other forms of pay-per-click advertising is an amazing way to generate more leads, but the road to success is often tricky to navigate. For one thing, Google ad campaigns aren’t exactly the cheapest of marketing strategies, and the system itself is so complex that one tiny mistake such […]

YouTube isn’t just the premier source for cat videos. With over one billion users, it’s also a fantastic advertising opportunity. Think about it for a second: one-third of the internet is watching videos on YouTube right now. That’s a huge market! Video advertising is an excellent tool for growing your business. It’s affordable, efficient, and […]

There are countless ways to generate sales for your e-commerce business. One of the methods that is quite undervalued and works like a charm is- Google Shopping Ads. Google Shopping is the result of an almost 20-year-long project at Google, which started with a price comparison shopping service called Froogle, launched in 2002. Now, Google […]

When it comes to paid search campaigns, figuring out the best keywords and making a relevant Google AdWords campaign or ad group and landing pages is vital to your marketing success. If you get the ingredients for Google AdWords right, target audience members who enter keyword-rich search queries will be triggering your ads to display.

Do you want higher website and in-store traffic, but don’t want to spend a fortune to increase your brand awareness? Consider giving Google AdWords a try. Google has the highest market share of the pay-per-click networks, encompassing over 2 million individual websites and counting. Also, over 90% of global internet users are on the Google […]

Google AdWords houses the most significant market share of PPC campaigns, raking in over 40% of global revenue. Businesses big and small, exclusively online or offline can all benefit from a professional Google Adwords campaign. Across industries, the return on investment for AdWords campaigns is nearly 200%. But PPC campaigns require a lot of monitoring […]

Google owns over 70% of market share …eating the Yahoo and Bing search engines for lunch. While crafting and launching an SEO strategy for your digital marketing efforts is always a good idea and should be a staple in your marketing arsenal, it takes time. Most businesses do not see first-page ranking results with SEO […]

Do you know how you can get the most out of your pay-per-click ad campaigns? Well, yes, you need to have a good understanding of how PPC campaigns work, your target audience’s searching and clicking behaviours, and do proper keyword research, but that’s not enough to set a successful campaign. You also need a suite […]