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When it comes to digital marketing, businesses large and small have plenty of tools and strategies to increase their brand’s reputation, make more sales, and find successful recipes in communicating with their target audience.

Short answer: Yes, you can advertise on Facebook without a Facebook page. All you need is your email address and payment details. Please visit Facebook Business Manager to get started.  Facebook is the world’s largest social media giant, and over 2.7 billion people in the world use Facebook to connect with family and friends […]

While content marketing has proven to drive higher conversion rates and boost engagement and social media marketing is all the rave right now, businesses have their doubts about SEO. And, understandably so. Google changes their algorithm around 600 times every year. In addition to all these minor tweaks, the search giant occasionally rolls a major […]

A website analysis is the practice of testing and reviewing a site’s performance concerning your search engine optimisation efforts. SEO is a long-term and ongoing strategy known for not showing immediate results, especially regarding business goals.

Writing an email newsletter or marketing email is different from writing a blog post or any other type of content. And to run effective email campaigns, you need to understand how to write great emails that your customers will actually want to open. So whether or not you’re a digital marketing expert, Australian Internet Advertising […]

Search engine optimisation (SEO) makes an appealing promise to any small business: optimise your website and you can put your products or services in front of a worldwide audience. And, who can say no to that?

Web 2.0 refers to publisher sites that allow users to create their pages with a unique URL. For instance, social media platforms are a common type of Web 2.0 sites you’d find across the web, but they are far from the only ones. Video-sharing platforms or social bookmarking sites also fit into this category.

A lot of people who are just learning about the different ways they can promote their business online are asking this: is Google AdWords free to use? While Google is known as the top provider of free digital marketing tools (Google Search Console, Google Analytics, and others.), its ad platform involves some costs, while being […]

Large e-commerce businesses have advanced fraud prevention measures in place to protect both themselves and their customers from online fraud, but smaller businesses don’t have those kinds of resources. So it’s good to know that if you have a Shopify store, this e-commerce builder can help protect your online store against fraud. Let’s take a […]