For those of you who use digital marketing to promote your business or your personal projects, social media and SEO are most probably already part of your strategy. But have you ever thought about how they influence each other, and if they should be considered as interconnected methods, instead of two separate entities?
Facebook is the world’s largest social media giant, and over 2.7 billion people in the world use Facebook to connect with family and friends and interact with the brands they love. For advertisers, failing to use Facebook ads to reach new audiences and further connect with established fans is like throwing money away. No matter […]
The goal of many business owners and marketers is to implement a great search engine optimisation strategy that will propel a brand to the #1 spot on the search engine result pages.
As a small business owner, confronted with the avalanche of new technology and sophisticated tools, you’re probably wondering what you can do to consolidate your online presence and reach more potential customers. Especially if you launched your business years ago when people still used the yellow pages to look for the local businesses that could […]
The Google display network is one of the biggest advertising networks available. Small business owners everywhere are taking advantage of the network and getting their companies in front of highly targeted consumers most likely to convert. On average, a Google AdWords campaign will give you a 200% ROI. And if you have videos you want […]
A lot of our clients are a bit wary about Google advertising. And, understandably so: it is by far one of the most complex forms of online marketing, one that can quickly lose you a lot of money if you don’t know what you are doing and how to use it. Other small business owners, […]
According to an Ahrefs report, around 90.63% of the content available online gets no traffic whatsoever. The volume of content you can find online is growing with each year because, well, marketers and business owners have been repeatedly told that content is king and that high-quality content is one of the best ways to increase […]
Social media isn’t necessarily a ranking factor. That means that then the search engines decide the search rankings, they don’t take social signals into account. But, these platforms help support an SEO strategy and improve its results.
Is email marketing good for small businesses? The answer is an unequivocal “yes!” Email marketing is one of the best tools for small-to-medium-sized businesses (SMBs), and there are a lot of reasons why small business owners rely on email marketing campaigns to sell their products and services, build customer relationships, and keep customers in the […]