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Voice search is the new big thing in marketing. Voice SEO is the process of ensuring a website’s content shows up in searches made through voice assistants like Siri, Alexa, or Google Assistant. These searches make up around 30% of total search engine queries, and as the technology becomes more popular, these numbers are sure […]

Technical aspects of SEO are often overlooked by business owners, as they simply lack the time or expertise to tweak their SEO in every detail. But technical factors can often make or break your ranking if you misunderstand, misuse them or simply ignore them. 301 redirects are really simple at a first glance: they just […]

It may feel like we’ve been using Android since forever, but the reality is that this mobile operating system has been around for just a little over a decade. The public beta of Android version 1.0 was launched for developers in November 2007 while the first commercial version was launched in September 2008. Since then, […]

With a massive audience, Facebook gives businesses great opportunities to connect with their prospective customers. Unfortunately, things aren’t as easy as they used to be.

Social media websites are everywhere, and they’re huge. Facebook alone has around 2.7 billion active monthly active users, and considering the global population is estimated at around 7.7 billion people, that’s an impressive target audience on this social media website alone.

You probably know by now that Google is using over 200 ranking factors to decide what to rank at the top of the search engine results pages. Backlinko has done a great job at listing them in this amazing article. You may also know that you categorise these ranking signals into on-page SEO and off-page […]

Google Business Profile is a profile for local businesses that appears on the search engine results page and maps page. Setting up this profile is one of the best methods for local businesses to tap into nearby audiences. Previously known as a Google My Business Listing, it can appear in Google Search and Maps every […]

Facebook’s massive advertising platform is used all over the world for businesses of all sizes and industries. From mom and pop shops to major corporations, Facebook provides digital marketers with a wealth of granular data on their visitors that is unmatched by any other social media platform. If you’re currently using Shopify for your eCommerce […]

Google’s brand new dynamic remarketing feature is still in beta mode. But once Google releases it to digital marketers and eCommerce businesses everywhere, this new feature will change the Google ads platform remarkably. Dynamic remarketing campaigns are the future of PPC ads. Regardless of your business type, you’ll want to make good use of this […]