Everyone loves a good, appropriate GIF when words fail. While they are famous as a hard-to-pronounce staple of the internet, straddling the nebulous space between image and video, you can now use GIFs as Facebook ads. Rejoice, digital marketers everywhere! Facebook ads just got a whole lot more interesting. At Australian Internet Advertising, we’ve helped […]
It can happen to the best of us: even to seasoned Facebook marketers. You are busy setting up a campaign, and when you’re finally ready to push the launch button, you get the dreaded notification: “Your ad was not approved.” Ugh. So, why does this happen? The short answer is relatively simple, you’ve probably overlooked […]
Google AdWords is one of the most effective digital marketing techniques to build your brand awareness and promote your products or services. Recently, Google unveiled a new ad extension called AdWords Callouts. Today, we’ll explore what AdWords callouts are and how you can use them to draw attention to your Google ads and increase your […]
72% of consumers will use Google to find information on local merchants. But how can you get your website and product offerings to display to potential customers, customers who are looking for your exact offerings? Luckily, Google’s pay-per-click advertising enterprise, Google AdWords, has levelled the playing field for all businesses looking to capture qualified leads. […]
Small business owners and their marketing personnel often believe that only the big companies can use Google ads campaigns effectively. But that simply isn’t true. Businesses of all sizes can take advantage of Google’s advertising platform. In fact, Google ads may be the most economical advertising platforms for small businesses. But why are Google ads […]
In January 2018, mobile users amounted to a whopping 3.7 billion unique users globally. And that’s only to give you an idea of how common the use of mobile devices is.
The Google display network is one of the biggest advertising networks available. Small business owners everywhere are taking advantage of the network and getting their companies in front of highly targeted consumers most likely to convert. On average, a Google AdWords campaign will give you a 200% ROI. And if you have videos you want […]
When it comes to generating high-quality and relevant keywords for SEO purposes, the amount of technical information out there can seem daunting and insurmountable to get through. The good news is, understanding keywords and how best to use them to get your web pages to rank highly doesn’t have to be complicated. There are many […]