Our Latest Blogs

Conversion rate optimisation is a big priority for a lot of marketers. Though the topic of conversation usually revolves heavily around SEO as a way to increase traffic and get new people to a site, this particular effort would basically go nowhere. Here are some conversion optimisation tips you should consider adopting in your marketing […]

Every marketer or business owner who understands the digital world knows that the new year brings new SEO trends and changes to the search engine algorithms and the preferences of your audience. But, make no mistake: these SEO trends are not just waves of changes that come and go. They usually dictate how the market […]

You may have heard by now that Google uses more than 200 ranking factors to determine which pages should be shown as first results when a user inputs a query. From the value of the content to the links you get from other websites in your industry, SEO has been focusing a lot on quality […]

Have you ever wondered why your campaign suddenly stopped producing the sales or inquiries it used to, even though you’re still paying the same amount to Google for your ads? Sometimes we try to justify the amount of money we spend on ad words. “oh well, we did get that big client 6 months ago” […]

Imagine if all the content on your website were in an easy-to-read and engaging format. You could include valuable keywords while keeping people entertained with interesting information, but as we know it’s not practical to force a block of text down their throats. So, what do you think? We use headings and images to make […]

Did you know that 81% of consumers perform online research before making a purchase? 60% of them use a search engine to find out more about the products and services they are interested in. If you are relying on Google to bring people on your website, then this might be great news for you. However, […]

If you’re interested in advertising on your Facebook page, you may be wondering what marketing tools are available from Facebook, and if there are any tools offered by other companies that may help you market your goods and services more effectively on this social media platform. Let’s get into the basics now!

Let’s talk about a key metric in Google Analytics: the bounce rate. Most people understand what it is, but even so, they may not be able to interpret what it means, and what it says about a web page or the marketing campaign. If you need to get a better understanding of this metric and […]

Facebook is the most popular social network in the world with over 15 million active users per month in Australia alone! With statistics like that, there is no surprise that Facebook is a leader in the game when it comes to online marketing. Facebook has a range of tools, services and campaign objectives that can […]