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One area that stands out as particularly promising in the quickly developing field of search engine optimisation (SEO) is voice search optimisation. From smart speakers to smart TVs to smartphones, many people prefer to pronounce or speak whatever they want to investigate rather than type it out, as it is easier, faster, and in most […]

Remarketing, or retargeting, is the act of showing online advertisements to targeted leads who’ve already visited your site. The Google Display Network (GDN) has some of the broadest reach of the PPC advertising networks, showing targeted ads over 30 billion times per day. With an integrated remarketing strategy, your business can potentially get in front […]

Did you know that, on average, email marketing results in Australia are above the global average? When analysing how this digital marketing effort takes form in the country, Campaign Monitor found that email marketing campaigns here outperformed global counterparts in most major indicators, such as open rate, click-to-open rate, and click-through rates. So email marketing […]

With the rise of social messaging apps, you may think that email marketing is a dying art. That’s far from the truth. Let’s take a look at a few numbers to help you understand why email marketing is still one of the most effective marketing tools out there: We send 6 trillion emails every year; […]

The efforts that go into running successful ad campaigns can sometimes take a lot of marketers and business owners, and there are some instances where the results are nowhere near what you’d want. You pay for the ad to get users to see your pages for products and services with the hope they’d then act […]

The goal of many business owners and marketers is to implement a great search engine optimisation strategy that will propel a brand to the #1 spot on the search engine result pages.

One of the most effective ways to market a business is through social media. Social media has recently become a strong marketing channel. It offers businesses the opportunity to improve their brand awareness and increase traffic to their websites. If you have a solid plan, these channels can work wonders for your business. But can […]

If you’re a small business owner in Sydney or anywhere else in Australia and you already advertise on Facebook or are interested in starting your own Facebook advertising campaigns, you may be wondering if it’s a good idea to hire a Facebook specialist to manage your Facebook ads. Can you advertise on Facebook on your […]

Things can get a bit tricky when it comes to online marketing. You have SEM, SEO, and PPC and other abbreviations that could leave any newcomer scratching his head trying to make sense of it all.