Our Latest Blogs

Should you use Facebook Ads instead of Google Ads? The decision between using a paid search campaign with Google, or social advertising on their own platform can be difficult. The answer lies in what type of business you have and which one will provide better results for your company’s budget. We’ll look at the benefits […]

Google Webmaster Tools, currently known as Google Search Console, has been for years one of the most helpful SEO tools for web owners, marketers, and SEOs, along with Google Analytics. Its features allow you to access crucial data for optimising your website and making it rank high in Google search results. It provides valuable insight […]

If you have an online business or a blog, then you probably know by now that SEO is of the essence. If you’ve ignored this aspect of digital marketing so far, then it may be the reason behind your relatively poor performance. If you’ve been struggling to get it right but haven’t seen any significant […]

Did you know that 81% of consumers perform online research before making a purchase? 60% of them use a search engine to find out more about the products and services they are interested in. If you are relying on Google to bring people on your website, then this might be great news for you. However, […]

There is a heated debate among marketers about whether benchmarking conversion rates is actually effective. Their argument is quite solid: the average eCommerce conversion rate for an apparel online store will differ profoundly for those of a B2B website that target industrial clients. Looking at conversion rates alone won’t help you understand how your online […]

With Facebook advertising, your business can reach more people than ever before. If you’re not sure whether it’s worth the investment or have any questions about how to get started with this new form of digital marketing for businesses like yours – join us as we explore some reasons why using Facebook is so effective. […]

Here’s a fascinating stat: Studies have shown that removing the navigation bar can increase conversions by up to 100%. However, 84% of landing pages still use navigation bars. It makes perfect sense if you think about it. By removing the navigation bar, you’re removing all the clickable actions on the landing page, putting the focus […]

Granting access to your Google Business Profile or GBP (formerly known as Google My Business (GMB)) account is essential for businesses looking to collaborate efficiently with team members and marketing agencies. Whether you’re looking to add new managers, transfer ownership, or simply understand the different levels of access, this guide provides a straightforward walkthrough for […]

Social media marketing has become a critical part of any online or offline business’s marketing plans. After all, more than half of Australia’s entire population uses Facebook. For marketers to reach their target audience members on a consistent basis, marketers have to go where those audience members are hanging out online.