Our Latest Blogs

Asking an SEO company in Sydney if paying for SEO is worth it is like asking Coca Cola if carbonated drinks are good for your health. We get that you may be frowning a bit now reading what we just wrote. There’s just no way Australian Internet Advertising is going to badmouth SEO companies. But, hear […]

One of the questions our clients ask all the time is: “How can we increase our organic traffic?” Most of them have heard of search engine optimisation (SEO) and know that it can help them rank higher in the search engine results pages (SERPs.) However, they don’t know what they need to do to get […]

There is a heated debate among marketers about whether benchmarking conversion rates is actually effective. Their argument is quite solid: the average eCommerce conversion rate for an apparel online store will differ profoundly for those of a B2B website that target industrial clients. Looking at conversion rates alone won’t help you understand how your online […]

Facebook advertising is one of the most powerful and effective ways to build brand awareness. With Facebook ads, you have the power to get your unique offerings in front of targeted people who are part of your ideal customer demographic. With over 1 billion active monthly users and growing across the globe, you have the […]

Driving qualified leads using Google Ads or other forms of pay-per-click advertising is an amazing way to generate more leads, but the road to success is often tricky to navigate. For one thing, Google ad campaigns aren’t exactly the cheapest of marketing strategies, and the system itself is so complex that one tiny mistake such […]

Facebook has been above all competition for years when it comes to social networks. Even though a few platforms have been catching up and gaining more users and popularity, Facebook still is the leading social networking platform, with over 60% of Internet users being active on it. Needless to say, having a presence on Facebook […]

While text searches are the main utilisation of Google and other search engines, image search is the next best opportunity for marketers and business owners to improve their SEO and get to the top of the search engine results. As Google mentions, image searches on mobile devices have grown by over 60% in the last […]

Brand strategy is more important than you may think. A sleek, streamlined website is great – but unless you also focus on building a consistent, strong, and customer-focused brand, you may find that your expensive website redesign is not as effective as it could be.

Most site owners are aware of SEO and its importance, but find it difficult to get into technical details. While being an SEO expert is not a requirement for having a successful website, that doesn’t mean you can ignore search engine optimisation completely. What happens in the background will make your site run smoothly, perform […]