There are more than 3.5 billion searches on Google every single day. With a professional, optimised Google ads campaign, you can get your small business in front of qualified leads quickly, efficiently, and within your budget. Contrary to popular belief, it’s not just big companies who are having success with Google. Even small businesses with modest marketing budgets can take …

Small business owners and their marketing personnel often believe that only the big companies can use Google ads campaigns effectively. But that simply isn’t true. Businesses of all sizes can take advantage of Google’s advertising platform. In fact, Google ads may be the most economical advertising platforms for small businesses. But why are Google ads an excellent choice for small …

The goal of Google AdWords is to bring new traffic, eyeballs, and purchases to your products or services through search queries. Google AdWords can seem complicated at first, but once you understand the basics, it’s not hard to dip your toes into the water and get started with this highly effective digital marketing strategy. For every dollar spent on a …

In January 2018, mobile users amounted to a whopping 3.7 billion unique users globally. And that’s only to give you an idea of how common the use of mobile devices is.

Things can get a bit tricky when it comes to online marketing. You have SEM, SEO, and PPC and other abbreviations that could leave any newcomer scratching his head trying to make sense of it all.

If you’re an online retailer, then you probably have a few aces down your sleeve that you use to boost your Google search position and promote your products.

There’s a weird paradox when it comes to online marketing. One on hand, the vast array of tools available can make the life of business owners quite easy as they only need to push a few buttons to get a list of the best keywords, for example.

Online marketing is a battle of wits. It requires a lot of your creativity to reach out to your target audience and make them interested in your products. Fortunately, you have a wide variety of terrific tools at your disposal that can help you create ads that will stand out among your competitors. 

It’s hard to imagine the world of marketing without paid advertising these days. The methods of organically expanding your reach, though essential to any strategy, can lack in immediate, noticeable results.

The world of online advertising is growing fiercer with every passing day. Of course, making sure that you connect with your audience and create ad campaigns that speak to their needs is paramount, but it’s not enough.