In January 2018, mobile users amounted to a whopping 3.7 billion unique users globally. And that’s only to give you an idea of how common the use of mobile devices is.

Things can get a bit tricky when it comes to online marketing. You have SEM, SEO, and PPC and other abbreviations that could leave any newcomer scratching his head trying to make sense of it all.

If you’re an online retailer, then you probably have a few aces down your sleeve that you use to boost your Google search position and promote your products.

There’s a weird paradox when it comes to online marketing. One on hand, the vast array of tools available can make the life of business owners quite easy as they only need to push a few buttons to get a list of the best keywords, for example.

Online marketing is a battle of wits. It requires a lot of your creativity to reach out to your target audience and make them interested in your products. Fortunately, you have a wide variety of terrific tools at your disposal that can help you create ads that will stand out among your competitors. 

It’s hard to imagine the world of marketing without paid advertising these days. The methods of organically expanding your reach, though essential to any strategy, can lack in immediate, noticeable results.

The world of online advertising is growing fiercer with every passing day. Of course, making sure that you connect with your audience and create ad campaigns that speak to their needs is paramount, but it’s not enough.

When it comes to online advertising, AdWords is perhaps one of the most popular pay-per-click (PPC) services out there. Unlike traditional methods where your ads budget can dry up quickly without much to show for, with AdWords you only pay when someone clicks on your advertisement. 

For the leader in pay-per-click advertising services, there sure is a lot of confusion in the way Google AdWords works. It’s one of those things where you have a general idea of what goes on, but when you’re asked to explain it to someone, you suddenly find yourself stuttering something about quality score and ad rank and how they need …

When it comes to online marketing, there a few services that can give you such a sizable advertising edge as AdWords can. And even if most businesses have an active AdWords account for their paid marketing efforts, it’s effortless to find examples of advertisers not using it at its full potential.