How Important Is Frequency In Facebook Ads

Your Facebook ad campaigns will generate a plethora of data, but most people tend to focus just on 1-2 metrics they think mean the most. Some of these metrics can be seen right on the post: the number of likes, comments, shares. High numbers in all of them equal a high engagement, which makes the advertiser pat themselves on the …

What is CPV for Facebook Video Ads

Of all the tools available in digital marketing, video routinely generates the best results. If a picture is worth a thousand words, then moving pictures obviously have an increased value, and many marketers jump at the opportunity to use this kind of medium in their campaigns, especially social media. It’s estimated that around 45% of Facebook audience members watch around …

Facebook Video Ads Best Practices for Successful Campaigns

One of the clearest trends for 2020 in digital marketing is that video content continues to rise as an engaging content format, bringing conversion rates unmatched by visual or text ads. Successful Facebook video ads campaigns are based on a good understanding on how paid ads work, how to create relevant video content and how to reach targeted audiences through …

How To Scale Your Facebook Ads

Facebook advertising is an amazing tool even small businesses with small budgets can make the most out of. And truth be told, the impact of any marketing campaign isn’t really linked to how big a budget is, but how wisely you spend that money. And when it comes to running ads on social media, it’s all about scaling. But take …

How to Set up a Shop on Your Facebook Page

Savvy business owners understand that most of their audience is online nowadays. So, they work hard to set up great websites that potential customers can navigate with ease. Then, they use social networks like Facebook and Instagram to promote their products and get prospects to their eCommerce pages. But, did you know that you can set up a shop and …

How To Do Facebook Remarketing Without A Pixel

Do you ever feel like a product or page is stalking you on Facebook? You know the feeling. It’s that post that seems to always pop up in your newsfeed when you’re scrolling down. Well, you can rest assured that nobody is following you – you’re just the target of a Facebook retargeting campaign. Retargeting is a powerful tool in …

Facebook Marketing 2020 Guide

If you are a business with an online presence, then knowing at least some basics about social media marketing is a must. While some niche parts of the pop culture might label Facebook as being “outdated,” the reality is that the social media giant is still leading the market, with about 2.4 billion people using it monthly. 

What to do When Your Google Ads Campaign Doesn’t Work

What to do When Your Google Ads Campaign Doesn’t Work

When you’re new to the world of digital marketing, the options for getting your products and services in front of a target audience can be overwhelming. You can do social media marketing, content marketing, and email marketing. For business owners and advertisers, figuring out how each of these techniques works and fit into a broader digital marketing scheme is overwhelming. …

How To Use Email Marketing To Improve Your SEO Strategy

How To Use Email Marketing To Improve Your SEO Strategy

Email is one of the most effective digital marketing techniques that businesses can use to market directly to consumers. Email marketing campaigns allow you to inform your customer base of new products, sales, and promotions. With optimised, compelling email content and calls-to-action, businesses can use email newsletters to drive a quick spike in sales, social shares, or sustained interest in …

SEO Tips When Building a New Website

SEO Tips When Building a New Website

Less than two-thirds of small businesses have a website. But in today’s competitive business world, consumers expect companies to have an online presence. Creating and launching a successful online presence starts with basic website SEO and social media profiles. A search-engine friendly website,designed with user experience and search engine algorithms in mind, will bring organic traffic to your online storefront, …