Why Should You Use Google Ads Dynamic Remarketing?

Google’s brand new dynamic remarketing feature is still in beta mode. But once Google releases it to digital marketers and eCommerce businesses everywhere, this new feature will change the Google ads platform remarkably. Dynamic remarketing campaigns are the future of PPC ads. Regardless of your business type, you’ll want to make good use of this new, exciting feature as soon …

Can You Use GIFs on Facebook Ads?

Everyone loves a good, appropriate GIF when words fail. While they are famous as a hard-to-pronounce staple of the internet, straddling the nebulous space between image and video, you can now use GIFs as Facebook ads. Rejoice, digital marketers everywhere! Facebook ads just got a whole lot more interesting. At Australian Internet Advertising, we’ve helped hundreds of businesses create and …

Are You Using Too Many Keywords in Your Google Ads?

For Google AdWords, sometimes less is more when it comes to finding and using keywords. One of the most common mistakes people make when creating Google ads is to use way too many keywords in their accounts. Even worse, there is a lot of confusion surrounding how many you should use for your ads groups. At Australian Internet Advertising, we …

Why Are My Facebook Ads Getting Rejected?

It can happen to the best of us: even to seasoned Facebook marketers. You are busy setting up a campaign, and when you’re finally ready to push the launch button, you get the dreaded notification: “Your ad was not approved.” Ugh. So, why does this happen? The short answer is relatively simple, you’ve probably overlooked some criteria from Facebook’s ad …

What are AdWords Structured Snippets?

Google AdWords is one of the most powerful internet advertising tools in the world. With Google AdWords, you can reach thousands of potential customers quickly for a fraction of the cost of other pay-per-click advertising engines. But Google AdWords is a complicated machine, and to get the best ROI, there are many different aspects of an AdWords campaign you’ll need …

How do Facebook Ads Target Individuals?

Facebook advertising is one of the most powerful and effective ways to build brand awareness. With Facebook ads, you have the power to get your unique offerings in front of targeted people who are part of your ideal customer demographic. With over 1 billion active monthly users and growing across the globe, you have the potential to reach people from …

Can SEO Keywords be Phrases?

When it comes to generating high-quality and relevant keywords for SEO purposes, the amount of technical information out there can seem daunting and insurmountable to get through. The good news is, understanding keywords and how best to use them to get your web pages to rank highly doesn’t have to be complicated. There are many simple and easy ways to …

What are AdWords Callouts and How Can You Use Them?

Google AdWords is one of the most effective digital marketing techniques to build your brand awareness and promote your products or services.  Recently, Google unveiled a new ad extension called AdWords Callouts. Today, we’ll explore what AdWords callouts are and how you can use them to draw attention to your Google ads and increase your sales numbers.

How do Google AdWords Work with Youtube?

The Google display network is one of the biggest advertising networks available. Small business owners everywhere are taking advantage of the network and getting their companies in front of highly targeted consumers most likely to convert. On average, a Google AdWords campaign will give you a 200% ROI. And if you have videos you want to promote, you can get …

SEO Strategies That (Actually) Work Today

SEO, also known as Search Engine Optimisation or that thing that gives marketers nightmares on a regular basis is constantly changing. The SEO strategies that worked a few years back, such as creating content and stuffing it with keywords aren’t enough anymore to rank in Google. You know how the story goes, and the very fact you’re now reading this …