How To Do Advanced URL Tagging With Facebook Ads

Integration is a keyword when it comes to marketing today. You need to make sure that all of your different strategies and marketing efforts work together to deliver the best results. Because of this, it certainly makes sense to cross-check your Facebook Ads performance in Google Analytics. This is something that you can do with advanced URL tagging options. This …

Why You Should Always Link Google Ads With Analytics

Before we go into why Google Analytics and Google Ads should be linked first let’s have a look at what exactly they are: Google Analytics – is a program designed by Google that allows owners of webpages to track the traffic to their website and monitor certain things. Some code is applied to each webpage, and this talks to Google …

What is a low quality score in Google Ads

AdWords is one of the best places for PPC advertising. However, the trouble is that a lot of businesses are not using this platform to its full potential. It’s easy to determine your performance by taking a look at your Google Ads score. Low-quality scores can destroy your bottom line, producing performances that are way below par. Achieving a high-quality …

Worst Google Ads Mistakes To Make In 2020

Thoughtfully-created and well-managed Google Ads can easily generate a mass of valuable traffic to your business and have the power to transform your clicks into paying customers. As with most things in life, nothing worth having comes easy. The potential success of Google Ads is composed of equal parts risk as it is reward. Making a single critical mistake in …

How To Utilise Facebook Ads For B2B Marketing In 2020

Facebook is the most popular social network in the world with over 15 million active users per month in Australia alone! With statistics like that, there is no surprise that Facebook is a leader in the game when it comes to online marketing. Facebook has a range of tools, services and campaign objectives that can greatly increase your brand awareness, …

How To Optimise Google Search Ads For Better Conversions In 2020

Gone are the days when achieving a high volume of impressions and clicks on your Google ad campaigns was the main objective. Why? Put simply: you can’t take clicks to the bank. If you want to see return on your ad spend and turn your clicks into customers you need to be optimising your Google ads for better conversions. Google …

How Important Is Frequency In Facebook Ads

Your Facebook ad campaigns will generate a plethora of data, but most people tend to focus just on 1-2 metrics they think mean the most. Some of these metrics can be seen right on the post: the number of likes, comments, shares. High numbers in all of them equal a high engagement, which makes the advertiser pat themselves on the …

What is CPV for Facebook Video Ads

Of all the tools available in digital marketing, video routinely generates the best results. If a picture is worth a thousand words, then moving pictures obviously have an increased value, and many marketers jump at the opportunity to use this kind of medium in their campaigns, especially social media. It’s estimated that around 45% of Facebook audience members watch around …

Facebook Video Ads Best Practices for Successful Campaigns

One of the clearest trends for 2020 in digital marketing is that video content continues to rise as an engaging content format, bringing conversion rates unmatched by visual or text ads. Successful Facebook video ads campaigns are based on a good understanding on how paid ads work, how to create relevant video content and how to reach targeted audiences through …

How To Scale Your Facebook Ads

Facebook advertising is an amazing tool even small businesses with small budgets can make the most out of. And truth be told, the impact of any marketing campaign isn’t really linked to how big a budget is, but how wisely you spend that money. And when it comes to running ads on social media, it’s all about scaling. But take …