google tag manager

How To Track Adwords With Google Tag Manager

We’ve said it before, and we’ll say it again: nothing really counts in digital marketing unless you track conversions. How else do you truly know how your marketing efforts are doing? Hoping for the best? That never pans out. And that’s exactly what you should be doing with your Google Adwords efforts: plan, prepare, see how well they’re doing, and …

quality score

What Is My Adwords Quality Score

Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it. We are talking here about the Adwords Quality Score, which may leave …

SEO Prices

Should You Keep Your Old SEO Content?

Owning a website that has been around for years and is still updated with content means that you most likely invest time and effort into making it useful to your audience and relevant to the search engines. Many websites and blogs competing with each other for Google’s ranking are constantly learning how to resonate better with the search engine’s ever …

Facebook Marketing Agency

Can You Advertise on Facebook if You Don’t Have a Facebook Page?

Facebook is the world’s largest social media giant, and over 2.7 billion people in the world use Facebook to connect with family and friends and interact with the brands they love. For advertisers, failing to use Facebook ads to reach new audiences and further connect with established fans is like throwing money away. No matter what kind of business you …

Facebook for Gyms

How Can Gyms Use Facebook Ads for Lead Generation?

Gyms and fitness studio owners can increase their gym memberships and their profits with Facebook marketing strategies. Facebook is one of the biggest social media platforms in the world, and creating and launching high-converting Facebook ads can help gym owners reach new, potential members in a targeted geographic area.

Google Remarketing

Remarketing Your Website Visitors with Google Display Ads

How many times have you gone to a business website and been ready to buy right then and there? Internet marketing is kind of like dating. When you meet someone for the first time, you aren’t ready to marry them yet. Consumer surveys have found that around 90% of website visitors are not prepared to buy the first time they …

Google Youtube Ads

Can I Put Google Ads on YouTube Videos?

Video content is taking over the world. Recent reports show that YouTube accounts for 11.4% of worldwide downstream traffic by megabytes. And, its influence and prominence don’t stop there. It’s the channel that helps musicians get their first big break (see Justin Bieber, ) comedians launch their TV career (see Lily Singh, ) and unknown artists break every record imaginable …

Google ads

How Much Does Google Ads Cost Per Click?

Roughly 86% of consumers search for a local business online. Today, every business owner knows they have to dedicate part of their resources to make their brand available on the internet, which benefits their existing customers but also helps them acquire new ones.

Programmatic Advertising

What Is Programmatic Advertising Google?

Consumers nowadays want instant gratification. They turn to their mobile devices whenever they need something and expect to find a solution to their problem within seconds. If they are hungry, food delivery services that promise hot food in under 30 minutes are just one click away. If they want to book a flight to an exotic destination, they can do …

Adwords Brisbane

What Are Adwords Impressions?

Those using Google AdWords, or Google Ads as they are now called, know that this tool offers some pretty comprehensive insights into all your efforts. Advertisers have the option of tracking the performance of all their campaigns. But, unless you understand exactly what the numbers express, you can’t actually truly benefit from these perks.