internet marketing

How to Engage Online Visitors without Being Pushy

Picture this: you’re nose-deep in a captivating article when a pop-up interrupts your reading. Or, you just landed on a new website and you are greeted by an arsenal of ads. If you are anything like us, you probably close them immediately without even reading or looking at them. After all, ads are extremely annoying, right?

9 Ways to Improve Ad Relevance in Google AdWords

So, you’ve decided to use Google AdWords to increase your sales. Congratulations, you are now among the millions of advertisers on the platform, competing for your customers’ clicks. Don’t get the wrong idea: Google advertising is an excellent tool for promoting and growing your business. Reports show that advertisers get back $2 for each $1 invested, which is a pretty …

online marketing

5 Ways the Internet of Things Will Change Online Marketing (and How to Adapt)

Envisioned in science fiction movies and literature, praised by futurologists and damned by traditionalists, the Internet of Things (IoT) is closer than we can imagine. Earlier this year, two important market players, Amazon and Google, launched devices combining entertainment with smart-home management, thus paving the way to a genuine IoT revolution. Marketers cannot, and must not, dismiss this opportunity. With …

5 Tips to Get Your Site Back on Track after an SEO Ranking Drop | AIA

5 Tips to Get Your Site Back on Track after an SEO Ranking Drop

Keywords, mobile-first, backlinks, sitemaps, Pandas and Penguins – SEO is, without a doubt, a strange planet. And, the fact the Google changes its algorithm as often as the weather, isn’t making maintaining your position in search engine results easier either. Of course, fluctuations are inevitable, and a minor position loss isn’t the end of the world. But, who’s to blame …

Dark Traffic: What Is It and Why Should You Care About It | AIA

Dark Traffic: What Is It and Why Should You Care About It

When it comes to internet advertising, one of the most important things that drive growth and improvement are the key metrics you get from monitoring your customers. Luckily, you have a variety of tools that can tell you which campaigns are performing well and which sources of traffic are delivering the best ROI. That’s the ideal scenario.

4 Actionable Steps to Improve Your Site’s Authority and Influence

Marketers have to track and measure a lot of different numbers: traffic, conversion rates, click-through, fans, likes, and so on. Some are vanity metrics while others can give you valuable insights into how your internet advertising strategy is performing. One number, in particular, plays a crucial role in how high your site is ranked in search results.

Google Adwords Tips | 3 Reasons Why You're Wasting Your Money On Google Adwords

3 Reasons why you’re wasting your money on Google Adwords

Have you ever wondered why your campaign suddenly stopped producing the sales or inquiries it used to, even though you’re still paying the same amount to Google for your ads? Sometimes we try to justify the amount of money we spend on ad words. “oh well, we did get that big client 6 months ago” or “we still get the …

Google AdWords Pay Per Click

Advertising on Google through their PPC platform can be daunting, time-consuming and expensive. But when it is done correctly can be very rewarding. If you have the time and find yourself thinking about setting up and running your own Google AdWords Pay Per Click campaign for your business, the tips below might help. The set up: Cost Per Click and …