facebook marketing

What Do Facebook Ads Cost

With 2.32 billion monthly active users, it’s easy to understand why so many businesses focus the bulk of their marketing efforts on Facebook. The chances that your target audience is on the social media platform are incredibly high. But, there’s more to Facebook that makes it the king of digital marketing: its targeting capabilities far exceed those of Google AdWords …

facebook ads

What Facebook Ads Work Best?

When it comes to Facebook marketing, one-size-fits-all approach does not work. The only way to know which Facebook ads are going to work best for your business depends on your goals, your audience, and your unique business offerings. For the best results, the Facebook ad formats that are going to work best for your business will depend on the objectives …

facebook marketing

How Can Facebook Marketing Help My Business?

Facebook is one of the leading social media platforms not just in Australia, but globally, with more than half of all Aussies on the platform. If you own and operate a small business, Facebook’s detailed and sophisticated marketing platform can be an excellent way to increase your brand awareness and reach. Facebook allows you to create and launch ads in …

facebook marketing

Does Facebook Marketing Work?

Social media marketing has become a critical part of any online or offline business’s marketing plans. After all, more than half of Australia’s entire population uses Facebook. For marketers to reach their target audience members on a consistent basis, marketers have to go where those audience members are hanging out online.

google ads

What Is Google Ads Parallel Tracking?

The world today moves at the speed of light. Fast food, fast services, fast transportation – everything must happen at a rapid pace, or we lose our patience. A one second delay is enough to make us close a website in frustration. But, you’ve probably learned that the hard way.

google ads

How To Get Google Ads On My Website?

Here’s one great method to make more money online: convince Google to pay you. Does it sound intriguing? We’ll go on. Yes, you can get Google pays publishers through its Google Adsense Service. It’s an excellent way to get ads on your site and increase your revenue. However, there is a lot you need to know about Google Adsense before …

How Are Google Ads Targeted?

At Australian Internet Advertising, most of our work has to do with Google. Whether it’s for search engine optimisation purposes, creating great websites for clients, or even just old-fashioned advertising, everything we do for our clients is tightly related to Google. And for a good reason. In today’s market, the top search engine can have a lot to say about …

Can SEO Help Your Business?

We marketers like to praise SEO (search engine optimisation) for its amazing effects, and how crucial it is in the world of digital marketing. But, unless your small business deals with it on a daily basis, we get why you may not think it’s that great. SEO refers to the process of getting web pages in top shape so that …

Can SEO Keywords Be Phrases?

Ah, yes, a question that many marketers have on their mind: can we use full words or phrases instead of keywords when it comes to SEO? It’s a natural question, especially since we now understand one key thing about internet users. Whenever people turn to search engines, for whatever reason, they are more likely to type in the full phrase …

Are SEO Companies Worth It?

Asking an SEO company in Sydney if paying for SEO is worth it is like asking Coca Cola if carbonated drinks are good for your health. We get that you may be frowning a bit now reading what we just wrote. There’s just no way Australian Internet Advertising is going to badmouth SEO companies. But, hear us out.