SEO Factors When Considering Website Redesign

A website redesign is an exciting opportunity for many brands and business owners. Websites today often act as a representative of the company itself, and potential customers might not feel as comfortable bringing their business if the first thing they see is a landing page that looks like it was created back in the 90s.

UX and SEO: How Are They Connected?

SEO used to be very simple. All you needed was a live page, and enough keywords to address any possible user query, no matter if they were relevant to your content or not. Needless to say, these days it’s not so simple. Because Google and other search engines strive to give their users the best experience when using their search …

What Happens To SEO When Changing Domain Name

Whether you’ve come to realise that your current domain name does not represent your brand anymore, are looking for a better domain authority, or are in for an exciting new merger that also implies changing your name, the first concern that comes to people’s minds when a domain name change is coming is this: how badly will the website’s SEO …

When Does SEO Take Effect?

You can have the best marketing strategy in the world, and a lot of money to spend on ads, but all these efforts to grow your business would be in vain if you don’t also work on strengthening your SEO efforts.

Google AdWords: What They are, How They Work, and How to Get Started

Did you know there are almost 2.3 million Google searches taking place per second? More than one billion people use Google search, and most of the search results pages, or SERPs, have Google ads on them. On most SERPs, the first three listings are paid-for ads. Businesses can purchase Google Ads as a way to get their offerings in front …

Google Ads CLick Through Rate

What’s a Good Click-Through-Rate for Google Ads?

Every marketer is looking to improve their metrics for digital marketing campaigns. For Google AdWords especially, tracking and measuring conversions, click through rates, and costs-per-click is critical for Google Ads campaign success. Increasing your metrics is the quickest way to improve the campaign’s performance and the business’s bottom line. So, how can you get a good CTR or good click-through-rate? …

google ads for ecommercef

How to Improve AdWords Campaigns for eCommerce

Are you concerned there’s a glass ceiling for Google AdWords campaigns? If you think your eCommerce business ads have hit it, rest assured, you can breakthrough. When conversion rates have seemed to stall, reviewing your Google ads account is critical. For eCommerce marketing, we’ve put together a list of the most effective strategies for improving your Google shopping ads and …

Google ads conversion tracking

How Do You Track Conversions for Google Ads?

After hours of planning and strategising, you’ve finally got your Google AdWords campaign up and running. It’s generating a ton of clicks. Great! But are those clicks turning into sales? Without conversion tracking, you won’t be able to see if your ads campaigns are actually working or not. Clicks are great, but not if they don’t generate sales. In fact, …