Content marketing is one of the most important SEO efforts you can have. It’s especially crucial for businesses because it creates high-quality content that both search engines and potential audiences crave.
A good content marketing strategy is something that can benefit your business in many ways. It helps build trust with the audience, improves conversions and SEO. And any successful campaign starts out by conducting keyword research before anything else happens – so make sure you start here first.
Keywords Matter for Content
In order to be successful, you need both keyword research and content marketing. Keywords are necessary for any type of SEO strategy because they provide the foundation on which all other elements are built.
Keywords are the building blocks that make up your content, and researching keywords should be a part of any blog post or product description. Without them there can never really been enough substance to what you’re writing about.
Here are a few compelling reasons why keywords matter when it comes to content:
1. Improves SEO Efforts
When a person performs an online search, the keywords they use are what determine which websites appear in their results. Search engines take these words and phrases from users queries to match them with content on sites across all internet domains so that relevant pages can be displayed for analysis by visitors who click through after clicking on one of those selections presented at first glance when browsing quickly through various possibilities rather than spending time reading every single result offered up before you.
Keyword research is the key to matching user intent, but it’s not as difficult if you know what questions people might be asking in your industry. Simply put, users may have different reasons for why they search for something in Google:
- To find information
- To find a specific brand or website
- To buy something
- To call a business, etc.
Example
Say you have a piece of content about how amazing the new iPhone is, and you want to use the right keywords to hopefully get some more visibility from search engines. In this example, we have two completely different reasons for a user to search for the new iPhone:
- To buy it
- To find out more about it, like read a review
Since you have a blog post about it, you’re interested in the latter category. Using the broad keyword “new iPhone” may get you in front of both queries, but those who want to buy will likely not click on your link.
Google is always trying to match your intent when you search. If we find keywords that closely align with what our users want, then it has a higher chance of showing up in SERPs.
With all of the new algorithms and changes, it is more important than ever to have a well-written content strategy that can help you rank higher on search engines. Keywords are what drive people to search for information about your products or services. If there aren’t enough relevant keyword density in an article then they’ll never find you.
2. Give Readers What They Want
When coming up with your blog content, it’s important to look at what people are searching for. Researching keywords and identifying topics that interest your target audience can help you produce better articles tailored specifically for them.
Don’t just replicate the same content your audience is searching for. Find out what they want and how you can provide it in a way that will make them come back again, or even share their experience with others.
3. Identify a Niche or Trend
Google Trends is a great tool for researching keywords. It can tell you the search volume of some common words but don’t rely just on what’s trending at a specific time.
A new keyword may be on the rise, but it’s not just enough to find a high-demand term. You must also use this opportunity and leverage your content before anyone else figures out its value by creating relevant articles with essential information that will turn these visitors into loyal readers who come back again for more great reads.
4. Save Time
Keyword research can be a great way to uncover those phrases and keywords which are not worth your time. If there is almost no search volume, then it doesn’t make sense for you as an online retailer or marketer intent on targeting these audiences with Ads because they won’t turn into customers.
You can save hours of time by focusing on keywords people are searching for. This will help you attract more new readers to your site, which might be interested in what they find here instead.
How to Choose the Right Keywords
Keywords are like the building blocks of content marketing. But how do you know if your using them correctly?
Here are some tips that could help you perfect your keyword strategy:
1. Use a Keyword Tool
The easiest way to find keywords is with the Keyword Planner. You can check how popular a particular search term would be and get suggestions for more relevant words based on that information.
Combine the Keyword Planner with Google Trends, and you can come up with a great list of keywords to add to your content marketing strategy.
2. Check with Your Ideal Audience
You look directly at your ideal audience for keyword ideas. Using a keyword tool is great to find keywords that are common in search queries, but looking at how they talk about the same subject matter can bring even more innovative and creative concepts.
Think about what burning questions people might have when looking at social media groups, forums, or question and answer websites like Quora. You should also consider how you can address these issues in your content so that it remains engaging for long periods of time.
Use these questions as the basis for your content to really get ahead of what your ideal audience wants to read.
3. Target Multiple Keywords
It is important to use a variety of keywords in order for your content and site be found by as many people possible. Core, broad keyword are usually the most searched but they also have high competition which makes ranking with them difficult alone; we recommend using multiple types if you want success.
Instead, add long-tail keywords to your search query. These will help you match user intent and provide a better experience for the person using it.
Back to You
If you want to be successful with content marketing, having a keyword strategy should come first. It’s the foundation of your entire campaign and will improve both SEO as well as promote new leads for whatever it is that we’re trying to sell.
If you want to take a deeper dive into the subject of keyword research, we can help. Book a free strategy session with a Search Engine Optimisation Expert at Australian Internet Advertising now to get in touch with our SEO team!
