What Is The Ideal Facebook Video Ad Length?

There are a lot of video specs you can play with when creating a Facebook native video ad campaign, from resolution to aspect ratio, file size, and more. But one of the most important is the length of your Facebook video ads. Obviously, you don’t want to bore your customers – social media users have a short attention span – …

Is It Better To Have A Broad Or Specific Facebook Ad?

If you’re just getting started with Facebook advertising, you may be wondering if it’s a better idea to create broad, widely-appealing Facebook ads, or if you’d be better served by creating more narrow, specific ads that appeal to a smaller demographic of people. Not sure which option is the best for you and your business? Read on, and find out …

How To Write Facebook Ads To Increase Click-Through Rates

Writing ads using Facebook’s ad platform is not easy. At best, you can use a few words and an eye-catching image or video to encourage people to click on your ad, and it can be difficult to stand out to potential customers and Facebook users. Even compared to alternative services like Google Ads, you have less space to convert customers …

How Do I Know If My Website Has A Facebook Pixel?

A Facebook pixel is a powerful way to help you measure the success of Facebook advertising on web pages outside of Facebook, and it lets you track the actions of people visiting your website from Facebook ads. But how can you tell if your website has a Facebook pixel? What does a pixel even do, and how do you add …

How Can I Target Facebook Ads At Someone Using Just Their Email?

Ad retargeting is a key concept in digital marketing, and is a great way to boost the success of a Facebook advertisement, Google ad, or any other ad on social media or the internet. In ad retargeting, you can serve an ad up to a specific audience – such as a person who has visited your eCommerce website, but has …

Are High Ticket Products More Difficult To Sell With Facebook Ads?

Whether you’re running a dropshipping business or a traditional shop, you may be interested in selling high ticket items. Lots of people think that selling expensive products can lead to high profit margins, and a million-dollar business. And this is definitely true if you manage to start a successful business. Big sales mean big results! But if you’re not selling …

What Types of Ads Does Facebook Have?

Facebook ads are a great way to promote your business and drive potential customers to your website, as it offers a massive reach potential. Facebook has over 1.73 billion daily users at the moment, making it a major source of sales leads, brand awareness, and visibility. Using Facebook advertising enables you to reach targeted audiences and present your brand, product …

How To Know Who Clicked On My Facebook Ad?

Having a Facebook page for your business these days is essential to promote your products or services. When you create Facebook ad campaigns, there are a few things to keep in mind: Having the right target audience; Having visually-pleasing images or videos; Creating engaging copy; Choosing the right landing page.

Can You Have Multiple Pixels In One Facebook Ad Account?

Facebook Pixel is a piece of code you can place on your website to collect data. It helps businesses track conversions from Facebook ads, optimise ad campaigns, create remarketing ads, and more. A lot of business owners sometimes wonder if they can have multiple Pixels installed in the same ad account. The short answer is, technically, yes. Facebook lets you …

Can I Run Facebook Ads Without A Pixel?

Facebook advertising has come a long way over the years. The social media platform has long moved on from its initial purpose of helping people connect with their childhood friends and show pictures of babies. Now, the Facebook Business Manager is one of the most important tools for digital marketing we have. When you run a Facebook campaign, you can …