What Is UTM tagging in Google Ads

If you use Google Ads for your marketing campaigns, you already know that the platform provides a wide range of tools that can help you track the activity on your website. One of the most efficient tools to include in your Google Ads strategy is the use of UTM parameters in your hyperlinks. We will further discuss the differences between …

How Does Google Track Phone Calls Generated From Google Ads

Google Ads is a complex PPC service that allows all businesses to attract new customers and increase their revenue. One of the main perks of this service it’s the ability to set up exactly what type of action you want to increase in order to lead to a conversion, from link clicks to landing page views, or website call conversion. …