How To Avoid Reaching The Same People In Facebook Campaigns

If you’re running Facebook ads campaigns, one metric to keep an eye on is ad frequency. This tells you how many times your ad was delivered to the same users throughout its entire run. But why should you focus on this metric? Well, it’s generally a bad idea to overexpose one user to the same ad, as that can lead …

How To See The Revenue From Your Google Ads

According to the Google Economic Impact Report, Google ads helped provide around $385 billion of economic activity in 2019. Without a doubt, Google is the main focus for many marketers and businesses that want to increase their profits. And looking at the numbers, it seems the focus is well placed. They are an effective way to promote a brand to …