What Is UTM tagging in Google Ads

If you use Google Ads for your marketing campaigns, you already know that the platform provides a wide range of tools that can help you track the activity on your website. One of the most efficient tools to include in your Google Ads strategy is the use of UTM parameters in your hyperlinks. We will further discuss the differences between …

How Does Google Track Phone Calls Generated From Google Ads

Google Ads is a complex PPC service that allows all businesses to attract new customers and increase their revenue. One of the main perks of this service it’s the ability to set up exactly what type of action you want to increase in order to lead to a conversion, from link clicks to landing page views, or website call conversion. …

How To Avoid Reaching The Same People In Facebook Campaigns

If you’re running Facebook ads campaigns, one metric to keep an eye on is ad frequency. This tells you how many times your ad was delivered to the same users throughout its entire run. But why should you focus on this metric? Well, it’s generally a bad idea to overexpose one user to the same ad, as that can lead …

How To See The Revenue From Your Google Ads

According to the Google Economic Impact Report, Google ads helped provide around $385 billion of economic activity in 2019. Without a doubt, Google is the main focus for many marketers and businesses that want to increase their profits. And looking at the numbers, it seems the focus is well placed. They are an effective way to promote a brand to …

What Is the Secret to Building Successful Facebook Ads

Facebook reigns supreme among all social media channels. According to one research, 74% of Facebook users visit the platform daily and about half of them do so several times a day. People in Australia are especially active on the network with more than 60% of the population being an active user and 50% of Australians logging into Facebook multiple times …

How Often Should You Buy Google Ads For Your Business

Google Adwords, or Google Ads, is a powerful tool for marketers and business owners looking to target a variety of issues on their to-do lists: Increase traffic to a website Attract new potential customers Get more revenue Improve brand authority and brand recognition. It’s a complex PPC service, and with its complexity comes a lot of questions regarding how exactly …

Should I run Facebook Ads on Weekends

Facebook advertising is hard. Not only do you have to target the right audience and create an enticing ad copy, but you also have to estimate the budget and determine the right time to post your ads. Understandably, business owners are looking for every possible hack that could help them maximise their return on investment. One of the hottest topics …

How Does Google Detect Click Fraud In Google Ads

A Google Ads campaign can do a lot of good for a business, yet there is one topic that’s worth taking into consideration before you dive into paid ad campaigns: click fraud. It’s either a thing business owners are scared about or something they are considering to drive up results. Here’s a short description of that click fraud is, and …